Analyzing and Improving Live Music Streaming Experience for Users

This report investigates the evolving landscape of live music streaming, focusing on enhancing the user experience within the context of music events. The study delves into the current state of live music streaming, exploring factors that influence streaming quality, including internet speed and video quality. It examines the challenges faced by both users and providers, such as low internet speeds, limited interaction, and the need for high-quality content delivery. The research employs a mixed-methods approach, combining primary data collection through questionnaires and secondary research using literature reviews and online sources. The findings highlight the importance of interaction, consistency, and high-quality video to improve viewer satisfaction and engagement. The report concludes with recommendations for addressing the challenges identified and suggests avenues for future research, emphasizing the potential of live streaming as a future of music consumption and audience engagement.

Improving the Experience of Live Streams
Using the Example of Music Events

ABSTRACT
Technology has raise the standard of living and also helped to make people reach in
tough with individuals who are at different part of the globe. With advancement in technology,
people are able to know more about the type of culture and the type of music others prefer. Main
focus on the current study is on live music streaming. In this context, streaming media is
determined to be a multimedia that receives data constantly by end users at the time when it is
delivered by producer. For this respect, there are various types of applications that are available
and these enable to make people to have live streaming. Further, it can be stated that streaming is
a technology that enables to deliver content to mobile devices and computers with the help of
internet. Moreover, live streaming is similar to the information given above but it delivers real
time content. The taste and preferences of customers are different from each other. In this
context, it is the responsibility to make sure that the live music streaming needs to be done in
such a way that requirement of people are identified. As per the present research, this is carried
out to findings ways to improve experience of live streams with the help of using examples of
music events. Apart from this, main aim is to identify the preference of live music stream and
then further it is divided into objectives so that it becomes easy for the research to identify
appropriate answers for the research topic.
Trend of streaming raised at the time when YouTube was introduced. This was helpful
enough to focus making individuals to know about streaming and the type of preferences that are
carried by them. Music is considered to be a way that enables human beings to communicate
with others. Earlier, it was important for the artists and people to be present physically so as to
experience the music. However, through online streaming, people are now able to present in a
single online room where they can enjoy music. Issue that is faced in relation with live streaming
is that low speed of internet makes it difficult for the people to stream. In this context, it is
important for video developers to make sure that the quality that is provided to users is high.
Further, the rate of information that each of the individuals has in relation with live streaming is
also low. It requires the live music providers to aim at delivering people information and this is
done with the help of social media. There are four objectives that are set for carrying out the
research. With this respect, main focus is made on determining the factors that are responsible
for the quality of live stream experience. Further, it covers the factors that are responsible for the
quality of live stream experience. Moreover, it covers impact of interaction platforms have on

live streaming of music events. Lastly, it also includes challenges that are experienced by an
individual in live streaming music events and how the challenges can be addressed.
Live concert streaming is determined to be hyped as a future of the music. People around
the world are now able to listen to music event if they are not physically present. Apart from this,
live streaming, individuals are able to able to get behind the scenes and camera rotation through
360 degree. This enables to provide different experience in live streaming where complete view
of the areas where performance takes place is covered. There are different types of challenges
that are faced in live streaming of musical events. In this context, it includes content of the event,
cost involved, appropriate platform to be used, challenges in live streaming 360 degree video,
low internet connection, etc. Among these the type of applications that are used by people for
live streaming. The costs involved are the subscription amounts that are taken by applications.
To conduct the research, there were different types of limitations that are involved, these
are time, money, etc. Among which there are various type of activity involved, there are certain
set of amount that is incurred and time that is consumed. It is important that proper division of
cost and time that needs to be made so that it becomes easy to cover all activities in an
appropriate manner. Further, there are research methodologies that are also covered. With this
respect, for gathering information there are two methods which are primary and secondary.
Researcher has made use of both these methods. Primary is done by making use of questionnaire
and secondary is done by books, journals, online sources, etc. Sample size is taken to be 20 and
these are individuals who have experience of making use of live music streaming. Further, the
research has made use of thematic analysis so that all the gathered data is presented in the form
of tables, graphs, charts, etc.
From the findings made, it can be stated that individuals do not get the opportunity to
interact with others in live streaming. Appropriate measures should be taken so that involvement
of individuals can be raised and this way people will get boosted up. Interaction is determined to
be one of the most important aspects that need to be considered. With this respect, through
engagement and interaction with audience, it is helpful enough to create memorable and unique
experience for viewers. Further, it requires to have Consistency to decide on the time and day
that will be suitable for streaming online. This is helpful enough for people to get time for other
personal stuff. In addition to this, viewers expect to have clear site on the performers. In order to
do so cameramen need to have proper understanding of all the shots taken are clear so that

experiences of views are positive. When the quality provided is high, then it becomes favourable
enough to increase live streaming and preference of people as the benefit that individuals get
through live streaming is high.

Contents
ABSTRACT....................................................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Introduction............................................................................................................................1
1.2 Background............................................................................................................................1
1.3 Statement of problem.............................................................................................................3
1.4 Study Objectives....................................................................................................................3
1.5 Research Questions................................................................................................................3
1.6 Conceptual framework...........................................................................................................4
1.7 Limitations of this study........................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2. Introduction..............................................................................................................................5
2.1 The current experience of live music events streaming.........................................................5
2.2 Challenges experienced in live streaming of musical events................................................6
2.3 Ways to address the challenges experienced in live streaming.............................................8
2.4 Case study: quality of experience among users of platforms for streaming live events.......9
2.5 Measuring quality of experience for live streaming of music events..................................11
2.6 Ways to improve experience of live streams.......................................................................12
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................14
3.1 Considerations made for research........................................................................................14
3.4 Sampling..............................................................................................................................15
3.5 Sampling procedure.............................................................................................................16
3.6 Data collection.....................................................................................................................16
3.7 Data analysis techniques......................................................................................................17
CHAPTER 4: IMPLEMENTATION............................................................................................18
4.1 Respondent’s background information................................................................................18
4.2 Thematic analysis................................................................................................................18
CHAPTER 5: DISCUSSION OF THE RESULTS.......................................................................30
5.1 Summary of key findings.....................................................................................................30
CHAPTER 6: CONCLUSION AND RECOMMENDATIONS...................................................32
6.1 Conclusion...........................................................................................................................32

6.2 Recommendation.................................................................................................................33
6.3 Outlook for further research................................................................................................34
REFERENCES..............................................................................................................................35
APPENDIX 1.................................................................................................................................38
Questionnaire:............................................................................................................................38

LIST OF ABBRIVIATION
HTTP The Hypertext Transfer Protocol
RTMP Real-Time Messaging Protocol
RTSP The Real Time Streaming Protocol
VR Virtual Reality
WiFi Wireless Fidelity
LAN Local Area Network
HD Higher Definition
Mbps Megabits Per Second
CAN Content Delivery Network

CHAPTER 1: INTRODUCTION
1.1 Introduction
With time, there are various changes taken place in relation with technology and these
have helped in making people develop their knowledge and understanding in a positive manner.
In this context, streaming media is determined to be a multimedia that receives data constantly
by end users at the time when it is delivered by producer (Nguyen, Dejean and Moreau, 2014,
pp.315). The term to stream is defined as a process that is helpful to deliver and obtain media. In
other words, streaming video is a type of content that is sent which is compressed over the
internet and it displayed in real time. Further, in streaming media or video users do not have to
wait to download file to play them. However, process of continuous streaming of data is used. It
requires the user to make use of a player that enables to uncompress and sends video data to
display and audio to speakers.
Further, it can be stated that streaming is a technology that enables to deliver content to
mobile devices and computers with the help of internet. Moreover, live streaming is similar to
the information given above but it delivers real time content. This is generally popular live
televisions shows and special one-time event. Apart from this, there are different types of
applications that are also available and these enable to get live streaming (Birmingham and
David, 2011, pp. 69). In this context, there are problems raised but one of the main issue
identified it related with slow internet speed. In such condition it becomes difficult to stream
with proper quality. As per the present research that is carried out, findings will be done to
improve experience of live streams with the help of using examples of music events. The aim is
to identify the preference of live music stream and then further it is divided into objectives so
that it becomes easy for the research to identify appropriate answers for the research topic.
1.2 Background
Music is considered to be a way that enables human beings to communicate with others.
Around the world, there are people who are skilled to change the globe with the help of music.
With the help of live streaming, it becomes easy for these people to connect others who are at
any parts.
1.2.1 The current state of experience of live music streaming
1

Earlier, it was important for the artists and people to be present physically so as to
experience the music. However, through online streaming, people are now able to present in a
single online room where they can enjoy music (Wrigley and Emmerson, 2013, pp. 293). In this
context, it includes applications like Periscope and Meerkat in order to broadcast all the concerts
to their fans at home. The rate of people making use this raised since Coachella Festival
streamed in the year 2011 on YouTube. Further, there is application, Stageit that enables the
audience to contribute additional cash to performance made by artist.
1.2.2 Quality of live stream experience
There are different types of choices that are available to customers in which it includes
slapping videos with nominal fee and this is not that effective. Further, it requires the video
publisher to make sure that they provide flawless user experience in order to yield real success.
One of the ways to ensure quality is making sure that interface is optimized for all mediums and
this needs to include mobile devices.
In accordance with study conducted by Ericsson, time to content reduces the flow due to
additional pause in video play out and this lead to jump in mobile users stress levels (Hamilton,
Garretson and Kerne, 2014, pp. 1316). On the other hand, when there is delay free experience,
then it helps to trigger positive emotion and also improves the brand engagement. This way, it
can be stated that with the help of quality, experience that people get improves and preferences
for the same also increases.
1.2.3 HTTP based music streaming events
This is determined to be media streaming that communicates protocol that is
implemented by Apple Inc. HTTP is the most common supported protocol that is used for
transferring media on live or demand. Apart from this, there are other source as well that are
similar to HTTP. In this context, it includes RTMP, RTSP, etc. All these are helpful enough to
make live streaming possible (Hagen, 2015, pp. 626). Further, it also provides appropriate
understanding towards the way changes that are required to be made. There are conditions in
which people find it difficult to use these protocol but HTTP is one of the effective easy ways for
using live contents.
1.2.4 The significance of this thesis
With the help of research that is focused will enable to determine different ways that can
be used for raising live streaming among people. There are certain set of problems that are faced
2

but one of the main issue is related with knowledge that individuals have for live music is low. It
requires to make sure that people are aware of the live streaming. When more and more people
get to know about the same, then it becomes favorable enough to raise live streaming of music.
1.3 Statement of problem
Issue that is faced in relation with live streaming is that low speed of internet makes it
difficult for the people to stream. In this context, it is important for video developers to make
sure that the quality that is provided to users is high. Further, the rate of information that each of
the individuals has in relation with live streaming is also low. In addition to this, there are many
changes that have taken place in relation with music. Further, different people have diverse set of
perception towards the music and so, the rate of streaming gets reduced when preference of
individuals are not positive. Thus, it can be stated that the rate of live music can be raised when
the type of music that is provided to people is effective and this makes individuals love to raise
streaming them.
1.4 Study Objectives
There are four objectives that are set for carrying out the research. With this respect, main
focus is made on determining the factors that are responsible for the quality of live stream
experience. Further, it covers impact of interaction platforms on live streaming of music events.
Moreover, it covers challenges experienced by an individual in live streaming music event.
Lastly, it also includes recommending ways to improve or increase the experience of live
streaming of music events.
1.5 Research Questions
 What factors are responsible for the quality of live stream experience?
 What impact do interaction platforms have on live streaming of music events?
 What challenges are experienced by an individual in live streaming music events and
how the challenges can be addressed?
 What can be done to improve or increase the experience of live streaming of music
events?
3

1.6 Conceptual framework
In order to carry out research in an effective manner, there are different areas that are
included and these have helped in building up the research paper. Below given are the chapters
that will be included in the research paper:
The first chapter provides general information about the research and basic aspects
related with the topic. Further, it also covers basic information about the research topic. The
second chapter covers the researches that are conducted by other investigator and these are
effective enough to develop in depth understanding of the research aim and objectives set.
Further, following chapter is focused on carry out the research in an effective manner, there are
different types of strategies, approaches, methods, etc. that are included and these enable the
research to take up appropriate steps that are suitable enough to find out information about the
topic. In the fourth chapter, information gathered is then it is required to make proper analysis so
that viewers will be able to understand appropriate outcomes for the research topic. Information
is gathered with the help of both; primary and secondary data. Further, the next chapter focus on
all the findings that are made from primary and secondary information, it requires to take up
steps to make discussion of the results found. This makes it easy for determining the main
findings that are made by researcher. The last chapter determines overall conclusion of the
research is provided in which information about the main findings gained are discussed. Further,
recommendations are made so that improvement is done in the areas wherever required.
1.7 Limitations of this study
There are different types of limitations that are faced at the time of carrying out research.
Some of them are as follows:
Time: There are different activities that have to be completed within stipulated time
period. When activities get delayed at the initial stage, then all other remaining tasks also gets
delayed.
Money: For each of the activity, there are certain set of amount that is incurred. It is
important that proper division of cost is made so that it becomes easy to cover all activities in an
appropriate manner.
4

CHAPTER 2: LITERATURE REVIEW
2. Introduction
This is an important chapter that enable to focus on researches that are carried out by
other researchers. These are helpful enough to develop in depth understanding regarding the
research topic. The experience of live music events streaming is focused so that proper
knowledge can be developed (Nguyen, Dejean and Moreau, 2014, pp.316). Further, it includes
different type of challenges that are faced in live streaming of musical events. Moreover, it ways
through which the challenges that are faced can be resolved. Lastly, it also includes quality
measurement of experience for live streaming of music events.
2.1 The current experience of live music events streaming
As per Dilmperi, King and Dennis, (2011, pp. 391) Live concert streaming is determined
to be hyped as a future of the music. People around the world are now able to listen to music
event if they are not physically present. Further, individuals are able to watch their favourite
brand by making use of World Wide Web. According to perception that is carried out by
individuals, it can be stated that live concert streaming will have direct cause of dwindling
physical crowd presence (Hull, Hutchison and Strasser, 2011, pp. 234). Further, this also enables
people share the link and this way more and more people witness the concert. In accordance with
the study conducted by Digitell, about 30% of individuals will watch live stream of the event
again in same year. This has also made people to focus on business in which individuals need to
pay subscription every month or yearly basis. This way, it becomes favourable enough to get
hundred thousand of convert videos (Te, Asbir and Marcial, 2011, pp. 323). For example, Qello
is site that provides live music concerts and the subscription is $7.99/month.
According to Hogan, (2015, pp. 277) live streaming has potential to add extra dimension
for their fans. In this context, it includes live streaming applications, mass acceptance of mobile
and virtual reality. These are helpful enough of people to access of whole host and high quality
videos. The type of experience that individuals get is highly effective when these are attended
physically (Liem, Hwang and Nikoukar, 2015, pp. 591). These are because, in live music
streaming people are not able to view the performer clearly. Apart from this, live streaming,
individuals are able to able to get behind the scenes and camera rotation through 360 degree.
When access is given online, then broadcasters and musicians are able to reach bigger crowds
and the rate of revenue also grows. In context with the music, there are many red taps involved
5