Role of IT in Tesco

Information Technology

Table of Contents
INTRODUCTION...........................................................................................................................3
Literature Review ............................................................................................................................3
Role of IT in general business ....................................................................................................3
Ethics and social issues of IT in business ..................................................................................4
Networks and their types ............................................................................................................4
Importance of social media ........................................................................................................5
Software development Life cycle ...............................................................................................6
Analysis and Discussion .................................................................................................................7
Role of IT in Tesco ....................................................................................................................7
Ethics and social issues of IT in Tesco ......................................................................................7
Networks and their types in Tesco .............................................................................................8
Importance of social media in Tesco .........................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Information technology is known as the usage of storage, computer, networking,
infrastructure and physical devices as well as processes for creating, processing, storing and
securing of different forms of electronic data. IT plays an essential role in business as it provides
accuracy and convenient functioning of processes. The present report includes role of IT in
business, ethics and social issues of IT, network types and importance of social media. There is
also explanation of software development life cycle. In the analysis part, role of IT in
manufacturing industry is discussed in which Tesco is taken into consideration.
Literature Review
Role of IT in general business
As per the views of Baller, Dutta, and Lanvin, (2016), It has developed the way in
which business is done. This has provided various techniques and tools to business for solving
complex problems and issues. There are new and improved hardware within market which have
more memory, faster processes, sharper visual displays which are combined with smarter
applications. Advancement of information technology has allowed businesses to make more
effective decisions. Decisions of the company totally depend upon market research and this is
done by engaging teams by using video conferences, reviewing public sentimental on social
media and using online surveys and providing customers an ease for giving feedbacks about
products and services. There are various ways of internet marketing and online advertising such
as PPC, Facebook Ads, SEO, etc. which are more accurate than the traditional marketing.
Moreover, by using information technology, there is improve in customer support. There are
various channels by which customers can receive support like emails, channels telephone,
webinars, social media platforms, etc. The CRM is helpful for analysing customer behaviour
effectively and providing good services to clients. The main IT technology on which
organisations are working today is cloud computing and this allows to use devices anywhere,
anytime and access for enterprise level software. Main objective of business is to maximise
profits and sales and innovation is the best way for doing this. Businesses, whether small or big
require IT technology for providing good services and products to people. The use of IT is
helpful for managing customers in proper manner. IT fosters innovation in business and