Information Technology: Ledbury Restaurant Case Study Analysis

This report examines the impact of information technology on the success of Ledbury Restaurant, focusing on various aspects. The introduction highlights the importance of IT in enhancing service quality, particularly in the fast-food sector. The literature review explores the role of social media, big data, online coupons, and digital tools in attracting and retaining customers. It also addresses ethical issues such as trust, privacy, security, and discrimination. The analysis and discussion section differentiates between different types of networking technologies (LAN, WAN, MAN, PAN) and analyzes their applications. Furthermore, it delves into the role of IT in management, including inventory management, data management, and customer relationship management. The report concludes by summarizing the benefits of IT in expanding the business and emphasizing the importance of ethical considerations.

Information
technology

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW ...............................................................................................................1
Role of information technology in the success of organisation...................................................1
Social and ethical issues which ever business faces....................................................................2
ANALYSIS AND DISCUSSION..................................................................................................3
Identify as well as differentiate between different types of networking technologies................3
Role of information technology in Management ........................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The fast technological development in the world were clearly highlighted in the
performance of various economical sectors ,especially in service sector(Schwalbe, 2015). The
organisation who worked in this filed create a special conception which helps them to establish a
desire outcome Through the technology by innovation and also through advanced technology
information system. It helps them to enhanced the quality of services which are provided top
customers. Present report lay emphasis on influence on information technology in order to
improve the quality of service in fast food restaurants The Ledbury in United Kingdom. it also
highlights the role of information technology. Also focuses on various social and ethical issues.
Report also highlights different types of networking technologies and also provides its analysis
regarding to its potential benefits as well as its drawbacks.
LITERATURE REVIEW
Role of information technology in the success of organisation
Social Media
According to reports Social media plays a major role in advancement of technology. It
enables restaurant to build their brand image online. with the help of social media such as
Facebook,Zomato,Swiggy and various other platform to access new customers and also generate
as well as share their content(Dutta, Geiger,and Lanvin, 2015). According to the poles of 2015
the national restaurant association founded that social media is an crucial apart for the marketing
campaign of the restaurant. Almost every third Customer reported that they knew about the
Ledbury restaurant through social media.
Big Data Restaurant
Ledbury Restaurant hold big data software and also data mining to improve the
experience of customers and also their bottom line (Lloyd, 2017). As Ledbury restaurant already
hold a lot of technology in order to record as well as analyse their restaurant data from the
system called POS. From POS they can record their every order,calculate the expectation of sales
and also foretell trends by using POS data. Analytical tools such as slingshot which are designed
to merge the data from manifold POS systems. it analyses the data and also foretell the future
trends. Big data can also used to prepare the food safer. Ledbury restaurant can collaborate with
the centres for prevention and also disease control to track the troublesome ingredients in their
supply chain ,if the customer gets sick Restaurant industry shoes that the importance of big data
1

as well as information technology bring various new opportunists. almost at every step food is
influenced by technology and it is analysed specially which is pretty good(Marchewka, 2016).
Online coupons- Ledbury restaurant uses digital coupon to attract their customers.
Technological surveys said that 59% diners said that they already use their coupons.
Tabletop e-waiter and checkout- People hate that when waiters take the credit cards and run it
up to register. It considers as a common thing when the fraud is happen in terms of a credit card.
Ledbury restaurant provides a restaurant i pad so that customers can self checkout. Customers
are happy with the fast services.
Digital Menu Board- Ledbury restaurant provides a Boloco's digital signboard which enables
them tip it tic-tac -toe which allows customers to play against friends as well as customers when
they wait(Baller, Dutta. and Lanvin, 2016).
Social and ethical issues which ever business faces.
According to Reports Technology advances allows the organisation to use technology advances
to reach their goals more easily as well more completely but sometimes this also leads to the
infringes on the individual's rights which may be unethical. some of the unethical issues are
given below.
Fundamental ethical issues- The most crucial issues that a company faces are trust as well as
integrity. These are the factors which are responsible for the success of an organization. The
basic concept about this one is to conduct the business in more honest as well ass committed way
it can create a level of trust in the market. It creates a relationship as well as trust with the
customers and this leads to the success as well as failure of the business depends on the
fundamental ethics of the company(Sittig . and Singh, 2015).
Government ethics- These are vital for the all business when it comes about the safety
regulations,civil right laws,laws of country that are are related to a business ,environmental laws
ans many more it enables a business to leads a business to used its policies in term of conduct
policies and also create rules as well as regulations which can address governance and
compliance issues of a company.
Privacy- Individual privacy is a concern that can be identified clearly as a base of unethical issue
by the technological application. such as internet usage ,buying habits as well as collection of
information when it comes about millions of customers. According to the UK respondents they
2

showed discomfort as Ledbury uses their technology to monitor the data of their employees as
well as customers to reduce fraud as well as corruption risks(Schnoll,2015).
Security- Companies monitors employees as well as visitors more additional information in the
name of security. Ethical issues arise when the continuous monitoring of employees as well as
recording fro security camera images. A surveillance which is unjustified is questionable hence
the ethical company must generate a establish a level of surveillance which can be justified.
Communication- it is difficult to monitor the telephonic conversation because of the Analog
signals. Companies as well as government easily monitor the digital signals or text base
communication for example mails. Companies that are using such technologies about ethical
issues such as surveillance should ask themselves about the implication of such kinds of
employees(Xiang, Magnini . and Fesenmaier, 2015).
Harassment and discrimination-Sexual harassment,racial discrimination as well as wage
inequality these all are come under the ethical issues that the employers and employees can
suffer on the daily basis. According to the reports there are various kinds of discrimination which
happens in a company such as race, religion,nation origin,as well as pregnancy and sexual
harassment.
ANALYSIS AND DISCUSSION
Identify as well as differentiate between different types of networking technologies
Computer network are classified on the basis of the size,structure,as well as distance.
LAN( local area network),WAN(Wide area network),MAN( Metropolitan Area Network).
Network-Network are considers as the a group[ of servers,computers and also networking
designates that are linked together through printers,files,electronic communications and
exchange files in order to share resources(Sittig . and Singh, 2015).
Local Area Network (LAN )- it is one of the most simplest one that could connect the
computers together with more relatively small distances for example in a single building. This is
known as the privately end network basically used for the home,offices,here the resources can be
share are the hardware resources like printer,software,like an application,program or data. The
size of LAN is relatively small. The different devices of LAN are connected to the central
devices known as Hub or switch by using a cable. Now in current situation LAN has been
installed by using wireless technologies. Such system are used access point to transmit as well as
receive data. it offers speed 4 to 16 megabit as per second. The largest LAN can be use
3

thousands of computers while the small one can be used as two computers. It has used reatively
less expensive hardware for example-network adapters. it has high speed plus and low cost are
main characteristics of LAN(Baller, Dutta. and Lanvin, 2016).
Wide Area Network(Wide area network)-This is another network which is relatively more
complex. Here the computer network are connected over the large physical areas. It is connected
with each other over huge networks. The internet is a WAN and also connects computer all over
the world together. It can connect top various small networks such a LAN or MANs. Ledbury
can uses WAN network.
Metropolitan area network(MAN)- this type of network is consists of computers over the
college campus,small regions or entire city. it may be considers as the larger than LAN which is
known as the limited building network .WAN can covers various LANS Together for covering
several miles to eleven miles of miles. These types of network are specially designed to college
campus(Dutta, Geiger,and Lanvin, 2015).
Personal area Network ( PAN)- it is known as a computer network which is organised around a
individual person in a single building. it is typically known as the PAN which can involve may
be one or more than one computes,video games,other entertainment devices or peripheral
devices. At home if multiple individuals uses the same network the network is called Home
Area Network. it provides a great flexibility for example upload a photo from smartphones,watch
various movies from online streaming.
Role of information technology in Management
Information technology place a vital role in the multinational company in terms of
management are given below
Inventory Management system- companies like Ledbury needs to maintain enough inventory
without investing in more than they need. These system work on the basis of POS system as
inventory management system connected with POS system(Senft,Gallegos. and Davis, A., 2016).
it track the quantity of each item. The POS system enables that each item is sold and also if the
item is removed from the inventory with creating a closed information within all the
departments.
Data Management system- Large files rooms and also filling rooms .it the company with
documents is fading fast. today mist of the companies including Ledbury uses digital versions to
store the documents on servers as well as storage devices. Because of the digital versions These
4

documents of Ledbury company can easily available to everyone within the company. They also
maintain the tremendous amount of economical data ,historical and also employees benefits from
the documents they neededXiang, Magnini . and Fesenmaier, 2015).
Managing information system- it enables Ledbury company to track the sales data ,levels of
productivity,expenses. it also used to track profitability,recognise the area of improvement
maximise the return in investment. Here the managers of Ledbury company can track sales on
regularly on daily basis. It enables them to immediate react the numbers of staff members to
boosting or also enables to reduce the cost of a product.
Customer Relationship Management- Ledbury company used information technology to
improve the designs as well as manage customer relationships. Customer relationship
Management System(CRM). It can captures every interaction of a company with its customer.
so that they get the more enhance experience .such that if a customer calls manager for an issue
the senior manager also monitoring the whole process about the customer needs ,it query
information and also effectively respond the issues. The whole interaction is stored in the CRM
system(Senft,Gallegos. and Davis, 2016). it is ready to the recalled if the customer called again
for any query or complaint. here the customer can get the more better,focused experience and
also the Ledbury company gets the improved productivity.
CONCLUSION
From the above report it is summarised that with the help of information technology
Ledbury restaurant gets various benefits and helps them to success in a business. I.T helps the
company to enlarge its business with the help of social media such as online ordering of
food,online giving coupons. it also laid focused on the social and ethical issues such as privacy
of individual within a company. it also focused on the identified various network such as
LAN,WAN,MAN where LAN is a simplest networking Which basically work in the school
Networking. report also focused on the role of technology in terms of management of Ledbury
restaurant such as to maintain the customer relationship.
5

REFERENCES
Books and Journals
Baller, S., Dutta, S. and Lanvin, B., 2016. Global information technology report 2016. Geneva:
Ouranos.
Dutta, S., Geiger, T. and Lanvin, B., 2015. The global information technology report 2015.
In World Economic Forum(Vol. 1. No. 1.pp. P80-85)
Lloyd, I.J., 2017. Information technology law. Oxford University Press.
Marchewka, J.T., 2016. Information technology project management: Providing measurable
organizational value. John Wiley & Sons.
Schnoll, H.J., 2015. E-Government: Information, Technology, and Transformation: Information,
Technology, and Transformation. Routledge.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Senft, S., Gallegos, F. and Davis, A., 2016. Information technology control and audit. Auerbach
publications.
Sittig, D.F. and Singh, H., 2015. A new socio-technical model for studying health information
technology in complex adaptive healthcare systems. In Cognitive informatics for
biomedicine(pp. 59-80). Springer, Cham.
Xiang, Z., Magnini, V.P. and Fesenmaier, D.R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet. Journal of
Retailing and Consumer Services.22. pp.244-249.
6