Information Technology Travel and Tourism Industry

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Added on 2019-12-03

Information Technology Travel and Tourism Industry

Added on 2019-12-03

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INFORMATION TECHNOLOGY

TABLE OF CONTENTSINTRODUCTION......................................................................................................................1Range of information about the intermediary/portal solutions currently available formedium sized hotel chain.......................................................................................................1An evaluation of the benefits to an medium sized hotel chain from intermediary/portalsolutions.................................................................................................................................5Critical commentary of the differences between the different systems.................................7Analysis of the whole market for these systems and the possible future developments andthe benefits these would give.................................................................................................7CONCLUSION..........................................................................................................................8REFERENCES...........................................................................................................................9

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INTRODUCTIONInformation technology is becoming one of the major key aspects nowadays throughwhich companies can attain higher competitive advantage. There are various IT solutionswhich are providing wide range of services as well as offerings to company. In this regard,the present study is developed on the basis of travel and tourism industry which is one of thefastest growing industries. There are several internet portals available nowadays which areoffering consumers the opportunity to plan their holidays (Dhillon, 2007). For this, a mediumsized hotel chain is taking into consideration which was a domestic hotel chain in Germanyuntil 2009 and mainly serves the home market. With the changing perspective and timecompany has expanded through targeted strategic acquisition in order to be an EU-wide chainin past 5 years. It has the aspiration through which they can attract worldwide tourists acrossthe EU as well as USA and Asia. Further, this study analysed the intermediary/portalsolutions and also includes a critical review of the major systems in use in the travel industrynoting the differences and providing a critique of the main benefits of each. Moreover, this study is highly focused with the methods of constructing informationsystems relevant to the given hotel chain in the travel and tourism industry (Laudon andTraver, 2007). It also describes that how it helps in improving efficiency in resource use andprofitability within the same industry. Range of information about the intermediary/portal solutions currently available for mediumsized hotel chainIn today’s globalized world there are various IT solutions available for different firmsthrough which they can attract huge base of customers. As per given case scenario, the hotelhas expanded through strategic acquisition. With this, they require to adopt most effectiveintermediary portal solutions through which they can reach out to the worldwide consumers(Brooke, 2009). In this way, there are different types of portals used by companies fordifferent purpose such as: E-commerce Portal (Enterprise information portal): It is one of the most effectiveportal solutions which help the hotel chain in providing worldwide information to all theconsumers. It is a best gateway to access large volume of information via the internetnetwork. It is an advanced e-service which helps the senior management team of givencompany to develop their existence in different countries including USA, Asia as well asacross the EU. It facilitates the sharing of information to external partners as well ascustomers and suppliers (Yang and et.al., 2005). Moreover, consumers can get differentPage | 1

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information about the hotel services as well as make their booking online also. It is the mostattractive way through which large number of customers can be attracted towards the hotel.They can easily avail different services and manage their booking portals via internet only.The main aim of this portal is to increase the value of relationship whilst lowering the cost(Chaffely, 2008). Customer’s today expects everything to deliver via a portal and they wantseamless, effortless and real time relevant information. Such e-commerce portals are having areputation for their attractive and creative design. With the help of this, medium size hotelchain can make their presence worldwide and attract huge base of customers as well. Inaddition to this, it is also known as enterprise portals which mainly include the development,marketing, creative and technology. It provides customers a seamless hotel bookingexperience across multiple devices. In this way, all their guests can online book their hotelrooms and take an appropriate map of the hotel. It is the most effective portal which providestotal customer satisfaction, retention as well as improved sales to the company (Shingo andChong, 2007). With this portal, they can set the various features within their portal such as searchfriendly website design with all the fast and integrated options. They can avail the option ofpaid search for fast and reliable services. Travel portal: This is another most effective portal through which hotel can connectwith. It also provides online booking facility but does not leads to single e-commerce entityfor given. This is different from e-commerce portal as it constitutes of several importantfeatures for different companies such as: Air ticket booking for domestic and internationalairline, hotel booking for domestic and international hotel, taxi booking i.e. car, bus, charterplan etc. Under this portal, users can avail the services of different holiday packages andeasily book the services in an effective way (Porter, 2010). Different holiday packages helpPage | 2

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Information Technology Travel and Tourism Industry