Maternal Home Care Website Analysis

This assignment involves a comprehensive review of the maternal home care website. The analysis focuses on the website's structure, ensuring that customers can easily find what they are looking for. Navigability is also emphasized, with the website designed to take visitors directly to the services page. Additionally, the report discusses the security considerations taken by the website, including the installation of a firewall and anti-virus protection. The analysis concludes by noting that the website is simple and easily accessible for everyone.

Information Technology for
Business

TABLE OF CONTENTS
INTRODUCTION:..........................................................................................................................1
Business report.................................................................................................................................1
1) Summary of Maternal Home Care.....................................................................................1
2) Domain name selected by Maternal Home care................................................................1
3) How business will collect and protect consumer data.......................................................2
4) How social media marketing will be integrated and medium used by Maternal Home Care.
................................................................................................................................................3
5) Flow chart of transaction processing system.....................................................................4
6) Guidelines used in designing website and web pages........................................................5
CONCLUSION:.............................................................................................................................13
REFERENCES:.............................................................................................................................14

INTRODUCTION:
Information technology is an important component in business. It plays a vital role in
integrating data and information to business. This allow business to manage data to develop
strategies. Also, IT ensures that business operations are easily operated. Implementing and IT
system increases business efficiency and productivity (Laudon, and Laudon,, 2016). IT brings
modifications in process and procedures, providing a platform to enhance business capability.
Moreover, IT connects business with all over the world by collecting market data and
information. It analyses data to provide useful information. However, it is not easy to maintain
these systems for this they have to hire IT experts. IT has provided ease and growth in business.
This report will provide an insight on how a website is developed and what management
information systems are required in it.
Business report
1) Summary of Maternal Home Care
Maternal home care is created to provide social health and care facilities to old age
people. The old age people are generally not able to get proper health facilities as they are left
alone by their children. So they usually suffer from various diseases (Westerman,., Bonnet,. and
McAfee,, 2014) Also, Maternal home care will take care of people who are disabled and are not
taken care properly. This issue is highly rising in the society and it needs to be get solved.
Therefore, for fulfilling needs of old age people, Maternal home care is started the business to
provide high quality health care services to these people. It is done to improve the living standard
in the society and to provide support to disabled people. Moreover, it will also help people by
giving them suggestions on how to live a healthy life in old stage. Before starting a business a
research was done to analyse the health facilities that are provided to disabled people. The
research concluded that people were not able to recover from disability and they were highly
demotivated by others. This was the main reason of starting Maternal home care. It will analyse
the needs and requirements of old and disabled people and therefore providing effective and high
quality health services to them (Drucker, 2017).
2) Domain name selected by Maternal Home care
Website hosting means making a website available to public. It is created to provide
goods or services to people effectively. The website selected for business is Maternal home care.
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It is selected because it fulfils the customer needs. It describes what a customer wants and how
they can get it. This Maternal home care was selected on basis of social concern and issues
relating to health care services. The domain name selected was .ORG . It was selected because
enterprise belongs to health sector and wants to solve the social issue. Their goal is to enhance
the living standard of old age people by providing them better health facilities. The domain name
selected for this will reflect upon the services that are provided by home care. Generally, .ORG
shows the service that are related to health sector. If any other domain such
as .COM, .EDU, .UNI where used then it would not have reflected upon goal and objective of
business. Also, .ORG will be perfect for this business as it will show people needs. Apart from
this any business that belongs to health sector specifically uses ORG domain. It is because this
domain shows that organisation only exists for single purpose. Moreover, the main aim is not to
earn profit but to help society. (Chae,., Koh,. and Prybutok,, 2014).
3) How business will collect and protect consumer data
In a business it is most important that data collected of customers is protected. This is to
ensure the integrity of business and personal data of customers. There are various methods such
as hacking, cyber crime, etc. through which the personal data of consumer are leaked or stole. It
is done to misuse their data in illegal activities. So business must ensure the customer data
integrity. For this Maternal home care will follow the guideline of data protection act of UK.
This act enables business and government to use and control consumer data. Maternal home care
will collect data by doing online research on the internet. The data gathered from there will be
kept stored in a database. If any customer visit the website he or she has to provide necessary
data like name, age, address, contact number, etc. So this data will be access by experts and
stored in database ( Valacich. and Schneider., 2015). Maternal home care will protect the data by
installing anti viruses and firewall in their system. They will not allow any other company to
advertise on their website. If they want to advertise then certain strict policies have to be
followed. Moreover, Maternal home care will not share its customers data with anyone. If any
customer relative wants to access the data of a patient than Maternal home care will check his
identity and verify it with existing patient data. Also, Maternal home care will ask the relative to
describe what relation is he or she is having with the patient. It will verify and check the entire
bio data of both the relative and patient. Furthermore, Maternal home care will not allow any
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other customer to access the id of other customer without having the proper proof. With this they
overall data of customer will be protected in a database (Schwalbe, 2015).
Now, the data protected will allow Maternal home care to grow and develop in the
market. It will be possible by allowing customer relatives to share their reviews on the website.
With this they will be able to read and comment on quality of health care provide by Maternal
home care to them. The reviews provided by relatives will be very helpful in improving the
quality of health services. Moreover, Maternal home care will allow care providers to
collaborate with them so that it can also measure to enhance the health care. The data gathered
and collected will give suggestions to Maternal home care on involving social workers with
them. The customers relatives can also provide reference of other people who are old age and
disabled so that Maternal home care can also help them . In this way Maternal home care will be
able to attract new customers and expand their business (Van Der Aals and Santoro, , 2016)
4) How social media marketing will be integrated and medium used by Maternal Home Care.
A business success and failure is completely dependent on how it is been marketed. The
marketing strategies provides business ease and growth in the market. These strategies provide
direction to business on how marketing will be done. It shows activities that are done to attract
more and more customers. For Maternal home care the marketing strategy followed will be
virtaul marketing in which the enterprise will promote its business with existing social websites.
For this Maternal home care will use Facebook, Instagram, etc. to attract new customers. A
marketing expert team will be created to look after the overall marketing of Maternal home care.
A proper plan will be developed for social media marketing. First of all a fan page will be
created on Facebook and Instagram. On this page the complete information of Maternal home
care and why it exists will be mentioned. Also, what services are been provided to old and
disabled people will be mentioned. This will attract people to like that page and get aware about
Maternal home care. Apart from this on you tube videos will be posted on how health care is
been provided to disabled people. This will attract people to watch it and know about Maternal
home care. A personal blog will be created to aware people about social issues related to health
sector. In blog effective content on health care and Maternal home care will be written. Also,
examples will be shown on how Maternal home care provide care to disabled people. These all
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activities will be integrated to attract people through existing social media sites (Laudon,. and
Laudon, ., 2015).
The medium used by Maternal home care will be branded websites. It is because people
rely more on social media advertising than any other. In recent era most of the people are highly
using social media to get inn touch with others. They spend a lot of time on these websites.
Also, social media provides a platform for people to share their ideas and thoughts with each
other effectively. This method used by Maternal home care is appropriate because it is a newly
established business and it will highly cover a large area for marketing. Also, it is a very easy
and cheap medium of marketing the enterprise. Marketing can be done from one place in large
area. It also saves the cost of Maternal home care as there is no need of any extra resources in
this. However, with this people can share about Maternal home care with each other. Also, any
update can be given by Maternal home care through this (Schermerhorn, and et..al., 2014). It will
enable people and enterprise to stay connected and Maternal home care can build and maintain
relationship with their customers. This medium can also be used to provide health advisory to
people by solving their problems.
5) Flow chart of transaction processing system
The transaction process system will work on customer requirements. For example- after
entering the customer data Maternal home care will ask the old people disability and age. Then,
website next step will be what kind of health services does the patient require. After this for how
much time patient will require health care, etc. In this way the overall TPS of Maternal home
care will work providing health care to disabled people (Orlikowski and et..al., 2016).
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6) Guidelines used in designing website and web pages
The website design taken for this is related to social and health care. It is because
Maternal home care belongs to health sector and wants to provide high quality health services to
people. For this the guidelines used were very simple and clear. The website has to be made very
clear reflecting upon the health care to disabled people.
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This page shows the about the business goals and objectives. It describes basic detail
about the business. The entire structure of services and details about Maternal home care is
mentioned in it. Also, it contains different types of services available and provided by home
care. Guideline used was:-
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Illustration 1: Home Page

Simplicity- It was used to make the website very simple. In this no additional colours were
added . Only relative content and graphics were used. The colour used was also very light and
simple (Westerman, Bonnet,. and McAfee., 2014).
Consistency- It means keeping the overall website content, pages, colour ,etc. in consistent
manner. It is kept in this way because it gives a positive impact on the mind of visitor. The
maternal home care website is having effective content and pages that provider visitor a positive
feeling to try the services of enterprise (Schwalbe,, 2015).
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This page specifically describes the various types of services provided by home care. As
it s seen that services are divided into several groups and under them a brief description of
services is described. There were specific guidelines used for this. Its main purpose was to easily
distinguish the type of services so that it becomes easy for customer to find out their desired
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Illustration 2: SERVICES PAGE

service. In this subsets was made and images were posted to attract customers. Guideline used
was:-
Visual hierarchy- It is related to arranging the elements of website in such a way that it focuses
on the most important element at first and then so on. In this the elements are arranged in such a
way that it provide the basic knowledge of what main features of maternal home care is about.
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Illustration 3: Services

This web page shows the security considerations that will be followed by company to
protect customer data. Also, it clearly describes how privacy and confidentiality of data will e
kept by company.
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Illustration 4: Security Consideration

This page is available for users who want to use services. For this they have to get
registered themselves with the website. With this business will be able to get the customer data.
Also, customer will be registered by doing this. Home care will be able to provide services
according to customer demand. In this the design used is very simple that allows customer to fill
form easily.
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Accessibility- It refers to operating the site. Maternal home care made the its website very
accessible. It was because it is mostly been used by middle age people. Also, every one can
access and easily operate the website.
This page shows contact details of business . It includes address, contact number, etc.
moreover, it describes the basic information of query. For designing this webpage, it was made
sure that customers can easily find out address of company.
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Illustration 5: CONTACT PAGE

Navigability- It refers to ensuring customers for which they are looking for. It means moving
from point A to B. The website created has kept its structure in such a manner that it directly
takes the visitor to services page.
Website available through :- <https://alil57.wixsite.com/mysite-1>
CONCLUSION:
From this report it is concluded that maternal home care is providing health services to
old and disabled people. They have effectively used the virtual marketing to gain and attract new
customers. They have installed firewall anti viruses to protect the data of customers from getting
misused. The enterprise will collect the data of customers by analysing the total number of
visitors that have visited their website. Moreover, the website of maternal home care is very
simple and easily accessible for every one.
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REFERENCES:
Books and Journals:
Chae, H.C., Koh, C.E. and Prybutok, V.R., 2014. Information technology capability and firm
performance: Contradictory findings and their possible causes. Mis Quarterly.38(1). pp.305-
326.
Drucker, P.F., 2017. The Theory of the Business (Harvard Business Review Classics). Harvard
Business Press.
Laudon, K.C. and Laudon, J.P., 2015. Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
India.
Orlikowski, W.J., Walsham, G., Jones, M.R. and DeGross, J.I. eds., 2016. Information
technology and changes in organizational work. Springer.
Schermerhorn, J., Davidson, P., Poole, D., Woods, P., Simon, A. and McBarron, E.,
2014. Management: Foundations and Applications (2nd Asia-Pacific Edition). John Wiley &
Sons.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Valacich, J. and Schneider, C., 2015. Information Systems Today: Managing in a Digital World
Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Van Der Aalst, W.M., La Rosa, M. and Santoro, F.M., 2016. Business process management.
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning technology into
business transformation. Harvard Business Press.
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