Information Technology - British Airways
Added on 2021-02-20
12 Pages3300 Words34 Views
|
|
|
INFORMATIONTECHNOLOGY (IT)
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................1Role of IT in success of business................................................................................................1Ethical as well social issues........................................................................................................2Different types of networking technologies................................................................................3Importance of internet as well intranet........................................................................................4Information and communication Technologies, internet and its effect over the business..........5Role of IT in management...........................................................................................................5Different stages of development of system.................................................................................6ANALYSIS AND REVIEW............................................................................................................7CONCLUSION................................................................................................................................7REFERANCES................................................................................................................................9
INTRODUCTIONBritish Airways was founded in the year 1974 which is having Parent company names asInternational Airlines Group. The company is having its headquarter in Waterside,Harmondsworth, UK. The key people of the company are Alex Cruz as a Chairman and also theCEO. The revenue of the organization is around 13 thousand million in ponds. The net income ofthe company is around 2000 million pounds (Hu and Kapucu, 2016). The airline is the secondlargest airline which is situated in UK. Here in the study the role of Information technologieswill be described in detail. What are issues which are social as well ethical are also mentioned indetail. There are various types of networking technologies which are also hilighted in detail inthe study. The importance of the internet as well intranet is expressed in the study. Systemdevelopment life cycle which is used to develop a software along with the role of internet on thebusiness management is also studied in detail.ABSTRACTThe purpose of the study is to find out the importance of IT in business which isdiscussed in detail in the below topics. It is found that without IT a company is nothing. IT needscontinuous up gradation and continuous innovation by which the process can become muchfaster and the customers can be served better (Rogers, Chong and Preece, 2015). The negativepoints of the IT must be considered and backup for the same must be made in order to solve theissues. As per the investigation it is also found that IT helps in giving competitive advantage tothe company.LITERATURE REVIEWRole of IT in success of business.IT plays a major role in the success of 21st century business, or it can be said that if thereis no IT then the chances of success of any business which may be of any kind is pretty less. InBritish Airways the role can be explained in following manner:IT save time.IT helps in saving a lot of time, IT helps in doing the work in much faster way in whichthe departments of British Airways which are production department, manufacturing departmentand customer representative department etc. can maintain coordination among them (Dutta,Geiger and Lanvin, 2015). For example, if there is any query from the customer about theproduct then using online feedback form can directly contact to the customer representative1
team. Using the Information technology in the system the team will contact to the productiondepartment and then the product will be improved. All this will take very much less time in theprocess and that will result in customer satisfaction.IT helps in increasing profitsDue to the fast process by Information Technology, it increases the profitability of BritishAirways by reducing the cost such as paper work, eliminating the unnecessary work, shiftingcost from fixed to variable etc. (Marchewka, 2016). For example, if the customer has to book aflight then the same can booked directly without any mediator this will help in saving time aswell reducing cost of the company by which the company can increase its profitability.IT helps to improve communication.IT helps in improving the communication in the business by using various mediums suchas messaging, audio calling and video conferencing etc (Senft, Gallegos and Davis, 2016). IfBritish Airways wants to convey the same message to all the employees, then the same can bedone using IT. The IT will help the company by fastly delivering of the message.Ethical as well social issuesThere are various ethical as well social issues which hinders the role and benefits of IT.Ethical issuesEthical issues are the issues which are related to the breach of moral principles of IT. Thevarious ethical issues are:Digital ownership of dataOver the internet the things are easily copied and then pasted. There is always a risk thatthe data may get manipulated, even the copyrights can not control this issue as each nation ishaving its own rules and regulation and to cooperate with each law it is very difficult.Data gatheringThere is always a risk for the British Airways that if any transaction is under process bythe customer and the same customer has opened various other sites as well (Vaishnavi andKuechler, 2015). This may lead to transferring of amount to the one who is intended to receivethe amount in their account. The information which is feed in the system which can be personalinformation of the employees of British Airways can easily be gathered by the hackers.Social issuesThe issues which are affecting the society badly are social issues. The social issues are:2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents