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Information Technology Strategy and Management | Report

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Added on  2020-03-28

Information Technology Strategy and Management | Report

   Added on 2020-03-28

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Subject Name:Student Name: Student ID:Information Technology Strategy and ManagementNameAffiliate InstitutionWednesday, October 4, 20171
Information Technology Strategy and Management | Report_1
Subject Name:Student Name: Student ID:Table of ContentsQ1. Business challenges of Telstra.........................................................................................................3Q2. Top-Five Business Priorities of Telstra..........................................................................................3Q3. Impact of IT in Telstra......................................................................................................................3Q4. IT support the business of Telstra to overcome the problems......................................................4Q5. Best IT strategic steps taken by Telstra..........................................................................................4Q6. Worst IT strategic steps taken by Telstra........................................................................................4Q7. Missed IT strategic steps in Telstra.................................................................................................4Q8. IT risks faced by Telstra...................................................................................................................5Q9. Factors which contribute to “Red Ocean” for IT in Telstra..........................................................5Wednesday, October 4, 20172
Information Technology Strategy and Management | Report_2
Subject Name:Student Name: Student ID:Q1. Business challenges of Telstra The growing demand of mobile devices, internet services and other telecommunication servicesled to decrease in their prices. Currently in Australia, one out of two people have an internetenable phone and one of five have an iPad. This has led to increase in demand for Internetservices and because new companies have come up and have lower prices, Telstra was forced toreduce the prices of its services so as to keep their customers and attract new members. Convergence rules for years, due to increasing demand of range of services by customers, Telstrareacted by expanding their services and ventured in to new dimensions. Customers now want toaccess everything on one device for example watch download TV on a laptop or watch it online,access internet using TVs and Telstra have been having a challenge to meet these newtechnological advancement and the changing consumer needs. (Morgan, 2012).When the national broadband network (NBN) replaced Telstra’s network with the 8-times fasternetwork owned by the government affected its attractive businesses because it will lose thatmarket force of controlling communication prices. Telstra may be owning technically sophisticated network but still mobile business poses greatcompetition. Indulging in mobile business won’t save Telstra’s problems because there is a lot ofcompetition in this sector. For example, Vodafone recently cut their prices in order to win backthe market share. Telstra has made itself a brand and this forms the basis of last line defense. Telstra brand mayoffer it some protection if there was sudden deflation in mobile network prices until affordabilityis made irrelevant. The problem, however, is that designing of products is not done by Telstraitself, that is, it buys these products like T-boxes, mobile network to ADSL from somewhereelse. Therefore, it is a bit difficult to determine where the value of brand lies. Q2. Top-Five Business Priorities of Telstra According to Blenko, Mankins & Rogers (2010) some of the business priorities include:Enhancement of productivity program.Continuation of network leadership consolidationInvestment in long-term development. Winning the national broadband network and reducing purchase cost.Continue with innovations and inventions to become world class telecommunication company.Q3. Impact of IT in Telstra Porter’s five forces model The following are the Porter’s five forces as suggested by Michaux, Cadiat, & Probert, (2015).Supplier power- supplier will always raise the prices of their product if they know that they arethe only ones supplying it or rather, they supply quality and unique products. Technology hasWednesday, October 4, 20173
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