Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 UseofITsystemsindifferentfunctionsandhowtheycontributeinachievingthe organisational objective..............................................................................................................1 TASK 2...........................................................................................................................................3 Analysis of the different ways in with information system can store and process data for knowledgemanagement,customerrelationship,datamanagementandcommunication management.................................................................................................................................3 TASK 3............................................................................................................................................6 Evaluate how IT system can be used to support value added change in improving business operation, performance and sustainability...................................................................................6 TASK 4...........................................................................................................................................8 Recommend the IT solutions......................................................................................................8 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................11
INTRODUCTION Information System is an integrated tool that collects, store and process data that are used for providing information & knowledge. Nowadays businesses has dependencyon Information Technology systems to manage their operations, connect with customers & suppliers and to compete with rival companies. Organizations are using IT system for processing financial accounts, managing personnel and for connecting to their customer's. An IT system is combined of people& computers that process and interprets information. IT system supports the operationsprocess,managementanddecision-makingofanorganisation.BritishHome Personnel was established in 1950 by Colonel Williams.. The business developed at a very fast paceasit served the premium class customer's of target market. The supermarket was earning profits due to the exclusive customer's but did not grow comparatively to other companies. The study highlights about the usage of IT system in different organizational functions and how the system contribute in accomplishing the objectives of the company(Arnott,Lizama and Song, 2017). Further it describes about how IT systems store & process data for customer relationship management etc. and how the system is used in supporting value added change in improving operations of business and it's performance. Furthermore, the study describes that how IT system is helpful involving business problems. TASK 1 Use of IT systems in different functions and how they contribute in achieving the organisational objective. Technology has broughtmany different ways in commerce & trade and changed traditional concept and business models into new and revolutionized methods that canhelp businesses in solving their problemseffective and efficiently . IT has given many opportunities to change one's perspective and approach to conduct businesses and broughtefficiency in business(Beauvisage and Mellet, 2019). IT systems has been a source of security & support for businesses as it helps in storing and processing data or information. Information Technology has made it possible for businesses to reach to a wider scope like internet is the best example of the same. IT systems are used in various functions in retail industry, are as follows:- 1
Supply Chain Management (SCM):It consist of a wide range of activitieswhich are required to plan, monitor & control for the execution process of product.. SCM includes planning according to thedemand, production, stock management and their storage, return of defective products etc. British Home Personnels canuse Enterprise Resource Planning (ERP) Tool to improve supply chain management of the company(BELAY, 2019). ERP is a software that helps the organizations in managing and automatize the back offices tasks. BritishHome Personnels can be beneficial as it helps the organisations in monitoring the materials and stock that is being produce by the businesses. It can automatically show the stocks remaining at the warehouse so it can be refilled andproduction of new productnot suffer due to lack material. British Home Personnels can achieve their objectives of managing the products, as the ERP tool helps the organization as the business process and sub process are combined into one system that eliminates repetition of the process and reduce the wastage of product. Research and Development:This department provides information to the company after educating the customer's about the product's benefits & features. They give information to customer's via advertising, direct selling etc. They provide research support todifferent departments in the company(Boxand et.al., 2015). They also collect feedback from the consumer's and give it to the manufacturing department so that the feedbacks can help the manufacturers in planning the product. British home personnels can be using Master Control's research and development software system to enhance the research about the customer's in the target market. This software offers unique functions that helps in research and development about the market. Through the software the department make the productas per the demand of customer's andcollect the feedbacks so that they can plan about the product and improve it according to the customer's feedback. This way British Home Personnels can achieve their objective of identifying consumer demand and developing the product accordingly and thus maximizing sales. Marketing:In retail industry marketing function includes transportation, warehousing and promotion and sometimes can be labelling, grading etc. Marketing department undertakes campaigns to promote sales through different form of advertising and publicity, so that they attract customers and meet demand for their products(Cassidy, 2016). British Home Personnels can use Marketing Information Systems to marketing procedure for the company. Marketing Information System is deigned to support the market decisions . The system brings people, data, 2
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equipment and procedures together to help the organizations in making better decisions. This can benefit marketers of British Home Personnels in collaborating with consumer's to work on product design so that the product is according to the customer's requirements. Relationship Management:It is approach to manage organizations relation with its customer's. data of the customer's are analysedto improve the business relations with the customer's, specially focusing on customer's tastes and preferences. British Home Personnels can use Customer Relationship Management Software to improve the relation of customer's with the company. Organisation develops relationship with their customer's, asitincreases customer's loyalty towards the business(Durmaz, 2015). The company can fulfil it's objective of increasing customer's loyalty and maximum sales. The company can increase customer's relations through offering purchase cards like discount coupons or personalized offers are some effective offerings to increase customer loyalty. Applying all this software in their respective departmentscan help British Home Personnels in achieving their objectives. TASK 2 Analysis of the different ways in with information system can store and process data for knowledge management, customer relationship, data management and communication management. Informationmanagementsystemistheintegratedcombinationofdifferentsetof components for collecting and storing of data by the process of providing proper knowledge, information and digital products. Business firms mostly used to have dependency on the information technology as to have proper management in operations and interaction with the customer and suppliers to achieve competitive advantage in business. Knowledge Management System. It is the system for proper application and usage if knowledge management principle as it have inclusion of data driven objectives for productivity of business, competitive business model along with analysis of business intelligence(Kasemsap, 2018). Theimpactofutilizationofknowledgemanagementsystemasithelpsinthe improvement ofbusiness efficiency along with better implementation of to organizational methodsinbusinessprocess.Italsohavecontributionincreatingahealthybusiness environment which helps in facilitation in improving business efficiency and effectiveness. 3
Basically structure of knowledge management system is based oncompanies business strategy as there should be proper alignment between technology, structure and work culture. The process for the storing and processing data in knowledge management system is about- 1.KMS adoption for the internal analysis along with the valuation of the information. 2.Acceptance of KMS provide adequate and technical and managerial support in multiple perspective of the store knowledge(Kaul, 2017). 3.KMS assimilation refers to have the content management along with perceived attractive factor and proper budgeting which have proper focus on collaboration and involvement of management. Types of knowledge management system for processing and storing data. Expert Systemhelps is having knowledge regardingvarious subjects as to facilitatethe subject matter expert. Withhelp of development in expert system incompany is providing the various decision factor which will help in overall development of British Home Personal.The company will be able to take better advices fromexperts regarding the particular fields and current scenario of organization and global world. Groupwareis software which is used forcollaboration of team members spread across regions for completion of various projects. Inera of globalization, British Home Personal have of team members across different region due to expansion of business. The groupware is used to collaborate the different team members across the region and mutually deal regarding particular decision which will increase the effectiveness and efficiency of organization. Decision Support Systemis used by operational managers such as the sales manager, production manager or marketing manager to take the decision regarding operational strategic decision. This all comprises primary data along with secondary data which enable s data editing and conversion of information in desired formats(Laudon and Laudon, 2015). Share pointis having significancefor team members as to store the various types of documents at a single location which enables to store the different versions of particular field at a single location. The team members will be able to have access of different version of files. Customer Relationship Management System. It is systematicapproach whichhelpsBritish Home Personal in managing the interaction with current and potential customer. It helps in analysis the history of customer to have improvement regarding the business relationships in terms of focussing the customer 4
retention andefficientof sales growth. With the help of customer relationship management, British Home Personal became efficient and accurate for addressing challenges by actionable insights which will help in transformation of British home groups. The company would be able to have better understanding regarding the demands of customer with cross selling and up selling opportunities to gain competitive advantages(Montgomery, Jennings and Kulahci, 2015). There are basically three types of CRM systems- Operational CRM-For managing day to day operationsfor marketing and salesalong with complete journey of customers. There is need of coordination among employees for company to be effective. Analytical CRM-The proper interaction between customer acquisition and retention is tracks in analytical CRM. This can help company in havingtrace record of the potential customer to increase productivity . Collaborative CRM-This helps in strengthening the engagement across various departments such as suppliers and stakeholders. Data management system It is software package which is design to define, manipulate , retrieve along with managing data in data base. The software generally manipulates data, format of data, field names along with record structure and file structure. There are also rules defined as to manipulate and validate the data.Theintegration of programmes which works as interface data base and application of programme. The basics of DBMS are architecture, data model, schemas, data independence , E-R model, relation model, RDBMS( Relational database management system) and storage and structure of file(Pawełoszek, Grabińska and Turek, 2016). Challenges which can be resolved with implementation of IT in data management- Inconsistency And Redundancy Of Data-the data can be inconsistent due to typing errors or due to lack of inundation. The data can turned out be redundant sometime due to matching error or getting copied issues. The issue can be solved with implementation of software as data is stored accordingly as perneed ofcompany for managing different challenges according to different customers. Recovery And Backup Issues.- the company is majorly facingissue of assigning data in case of backup . This process has been turned out to be tedious as lost of data has no incorporation with backup in case of lost and corrupt file. 5
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Communication Management. The exchange of information, views and thoughts among the individual through different mediumalongwithinvolvementofinformationtechnology.Hardwareandsoftware communication tools are used foe the purpose of communication which leads to smooth and efficient flow between parties. According to the changes in the environmentand other situations , there can beimplementation of tactical communication which helps in maintaining the connectivity among employees. This will directly and indirectly have impact in increasing the customers effectively and efficiently(Peters, and et.al.,2016). TASK 3 Evaluate how IT system can be used to support value added change in improving business operation, performance and sustainability. Informationtechnologiesareconsideredasmostessentialtoolinbusinessunit,italwayssupport sinstoringessentialinformationandmanagingdataineffectivemanner.BytakingsupportofIT systemcompaniescanimproveitsoperationsandcanraiseitsperformancetogreatextent.Britis hHomePlc.UseofCRMsystemhelpsthefirminmanagingrecordsofallconsumerssignificant lyandanalyzingneedsortrendsinthemarket.UseofITsystemhassupportedinreducingissue srelatedtoproductlifecycle.Datawarehousinganduseofanalyticsalwaysaidingatheringfee dbackfromconsumersanddevelopingproductsaccordingly.Thisisbeneficialtoolasitmakesc onsumersloyaltowardsbrandhenceoverallperformanceofBritishHomePlcwillbeimproveda nditwillbeabletosustaininmarketforlongerduration. Innovation opportunists. The implementation of the knowledgable management system will help in analysis the different situation and demand of the customer. It will be properly analysis on the basis ODF the experience of customer. As the British home groups is dealing in retailing and travel and tourism then the company should identify the best opportunities. There should be development of various strategiesfortheproperimplementationofthesystemincompanytoidentifyvarious opportunity and increase productivity of organisation(Robinson and et.al.,2015). Customer Delight. There is the development of the product life cyclesoftware which is having the expectation of the highest growthin developing and developed nation. The implementation of the software helps in reducing the cost in both the terms of implementation and acquisition. Due to reduction 6
in product cycle , there will be reduction in margin along with cost whichwill automatically serve the customer with premium quality product with low cost. There will be data warehousing along with analytical capabilitieswhich will help in collecting the feedback from customers to developing business product and meet expectation of customer. The customer delight will lead to loyal customer along with brand ambassador(Trigo, Belfo, and Estébanez, 2016). Businesstransactionsystemofinformationtechnologyalwaystakecarethatroutineproc essandoperationsaredoneinsmoothmanner.Itcloselymonitorssalestransactionsandpayroll etc.Bythiswaycompaniescanimproveitsperformanceandsustainabilityaswell.ITsystemar ealwayshelpfulinexecutingdecisions,forexampleIfBritishHomePlctakesupportofdecision supportsystemthenitwouldbeabletoexecuteexactfunctioninsmoothmanner.Bythiswaypr oductiveofbusinessunitgetsincreasedaswell. Value add for organisation. Executive decision support system makes the contribution in overall development of business andoverallproductivity.Theeffectiveuseofdecisionsupportsystembythetop-level management leads to proper identification of the problem. The proper rectification will lead to achievement in short term and long term goals. Business get effective improvement in the productivity and effectiveness of business due toimplementation ofinformation system in British home groups. Overallwithimplementation of different information system can help in achieving the low cost, improved productivity along top line growth and competitive advantage in market withhelp ofcorrect development and deployment(Verhoef,Kannan and Inman, 2015). \ITsystemaddvaluetotheorganisation,developmentininformationsystemaidsinimprovingp roductionabilityofbusinessandentitycangrowwellbyreducingitswastageandmonitoringth edatawell.UseofITsystemhassupportedinmakingdrasticchangesinbusinessunitwhichha scontributedwellinaccomplishinggoalofbusinessunitsignificantly.Email,videosystemetc. aretheelementsofITsystem.Useofsuchtacticssupportsinimprovingworkersproductivityan dincreasingcollaborationbetweenvariousdepartments. 7
TASK 4 Recommend the IT solutions The issue of increased cost along with improper management of data across from different location in the company. TherecanbeproperimplementationoftheERP(enterpriseresourceplanning) softwarewhich used to integrateall the aspects of the business including all the activity of the raw materiel and all relatedto operations and management ininventory planning of production to financial stability and customer satisfaction. It will help in British home groups to maximize efficacy, increase in on time delivery along with satisfaction of customer service. Issue of Financial planning & budgeting, forecasting , profitability and cost analysis The company is facing the issue of Financial planning & budgeting, forecasting , profitability and cost analysis and to overcome this problem company can implement Financial Ratio analysis software(Walsham, 2015). Financial planning and budgeting problems can be resolved by implementing Financial Ratio Analysis Software in the company, this helps in analysing the financial performance of the company against the industry standards. The software will help in the analysis of the sales and profits of the company and can compare it with the previous years performance. Any deviation can be evaluated through this software, so the company can analyse the problem and can quickly come to it's solution. This software can help the company in analysis demand of the product by forecasting it's demand by the public. The company can forecast the future demand and can calculate the stock required for manufacturing the product so that company will not suffer the problem of less raw materials. Due to it the company might face issue in producing new products and this will effect the sales and eventually profits of the company. So this software helps in proper forecast so that company doesn't face this problem. Issues related to Profitability Analysis and Cost Control can also be solved by Financial Ratio Analysis Software as through this software application company can evaluate their previous years profitability ratios as well as current years ratio, so they can compare them and can find the deviation and can solve them(Walsham, 2015). This software can be used via multiple methods and it has ease the process of reporting. The software assist in managing the costs acquiredby the product and analysing their profits. So by implementing this software British Home Personnels will be benefited in analysing their financial performance, forecasting the demand and controlling cost. 8
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Issue of datastorage Thecompanyisrecentlyfacingtheissueofdatastoragewherelatterisexposedtothethr eatofleakageofconfidentialdata&informationduetothepersistentinabilityoftheirsoftware's andapplicationtostorevaluabledataeffectively.Inordertoovercomethisproblem,Cloudcom putingisoneofthemostvitalmodelwhichcanbeefficientlyusedalongwithdeliveringhighres ults.Cloudcomputingthroughtheuseofdatacentricvirtualisation,providesuserswithawellde finedvirtualstorageframeworkwhichisscalableenoughtosuittheapplicationrequirements.Th ebiggestadvantageofthisisthatdataoncestoredincloud,itgetsstoredatdifferentplacesandc ountrieswhereverthedatacentresaresituatedthusthisenablestheproviderstohaveamultiplec opiesandfilesofdatawhicheventuallyensuresthattheinformationwon'tsufferfromleakagea nddestruction(Williams and Dobelman, 2017). Issueincreasingfraudulentpractice Anotherissuewhichthecompanycommonlyencountersisincreasingfraudulentpractice swherebythecompanycomesacrossthevariousactivitieswhichnotonlyharmstheirelectronic databutalsoinvolvesunlawfuluseofsoftware's.Tocopeupwiththefollowing,Auditinginfor mationsystemencompasstheassessmentofvariousmanagementcontrolsininformationtechnol ogyframework.Apartfrommanagingthedataintegrity,itsmainobjectiveisvalidatingtheaccur acyofvariedsystemcalculationstoensurethatsystemsandapplicationsareproperlyaccounted forassetsaswellasverifyingtheconfidentialityofdataanditsexposuretoillegalindividuals.A uditinformationsystemfocusingontheterminatingthefraudulentactivitiescomprisestechnolo gycontrolswhichenforcesthevariousconfidentialitycontrolsuponanydatabase,applicationse rveretcthatprovideadmittancetoidentifiabledata(Arnott,LizamaandSong, 2017).Fraudactivitieswhetherrelatedtodataentryorcheckpayeescanbeeffectivelyprevented throughtheuseofthissystembyrecognizedauditorswhoimplementsomecontrolmeasures. CONCLUSION From the study it can be concluded that British Home Personnels was earning profits just because of its exclusive customer's and it was not actually growing. The company need to change its operations or systems to achieve its objectives as well as growth. The organization will be using Enterprise Resource Planning tool to manage the inventories of the company. Through this 9
software the company can manage their stocks and thus improve the supply chain management. Master Control'sresearch and development software system will be used to enhance the research of the market by knowing customer's tastes and preferences and getting their feedbacks will help in modifying the product according to their choices. This will help in achieving the objectives of the businesses like maximising sales. Marketing Information Systems will be implemented to supportthemarketingdecisionsofBritishHomePersonnels.InformationTechnologyis beneficial in each and every operations of business and successfully help in accomplishing it's objectives. IT software can solve many issues related to financial planning, forecasting analysis, profitability analysis these all can be solved by Financial Ratio Analysis Software. 10
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Verhoef, P.C., Kannan, P.K. and Inman, J.J., 2015. From multi-channel retailing to omni- channel retailing: introduction to the special issue on multi-channel retailing.Journal of retailing.91(2). pp.174-181. Walsham, G., 2015. Interpreting information systems in organizations. Williams, E.E. and Dobelman, J.A., 2017. Financial statement analysis.World Scientific Book Chapters.pp.109-169. 12