Initiate and Lead Applied Research BSBRES801: Strategy & Analysis

This assignment focuses on applied research strategies, addressing key areas such as clarifying research purposes, planning research, and reporting findings. It covers various aspects of constructing a research strategy, including formulating a research proposal, designing research projects, and determining relevant policies and procedures. The assignment also delves into data collection methods like questionnaires, interviews, and observations, while analyzing factors affecting data reliability and validity. Furthermore, it discusses research ethics, codes of conduct, and the preparation of research hypotheses. The document provides a comprehensive overview of applied research, offering valuable insights for students and researchers alike. Desklib provides access to similar solved assignments and past papers for students.

GAGAN SHARMA
201801189
[Document title]
INITIATE LEAD AND APPLIED RESEARCH

GAGAN SHARMA
201801189
[Document title]
Table of Contents
Part A.........................................................................................................................................4
Written Questions...................................................................................................................4
Question 1..........................................................................................................................4
Question 2..........................................................................................................................4
Question 3..........................................................................................................................5
Question 4..........................................................................................................................5
Question 5..........................................................................................................................5
Question 6..........................................................................................................................6
Question 7..........................................................................................................................6
Question 8..........................................................................................................................7
Question 9..........................................................................................................................7
Question 10........................................................................................................................8
Question 11........................................................................................................................8
Question 12........................................................................................................................9
Question 13........................................................................................................................9
Question 14......................................................................................................................10
Question 15......................................................................................................................10
Question 16......................................................................................................................10
Part B........................................................................................................................................12
Topic1: Marketing and Strategic Overview.........................................................................12
Topic 2: Research background.............................................................................................12
Topic 3: Objectives..............................................................................................................13
Business objectives..........................................................................................................13
Research objectives..........................................................................................................13
Topic 4: Research Approach and Target..............................................................................13

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Topic 5: Reporting requirements.........................................................................................14
Topic 6: Timing....................................................................................................................14
Topic 7: Budget....................................................................................................................14
Topic 8: Conducting research..............................................................................................14
Topic 9: Findings and analysis.............................................................................................14

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Part A
Written Questions
Question 1
The aim of applied research is to finding immediate solution to a specific problem facing a
community or organization, cure illness, and develop innovative technologies. In order to
execute the planning process of the applied research, the researchers would be able to identify
the difference between a basic research and an applied research. This would require the
researcher to appropriately plan the research, conduct it, and reporting on it. The needs of the
target group involved in the research which the research will aim to meet. Generally, a target
group comprises of the participants of the research, and recipients of the research.On the
other hand, the intended approach to conduct an applied research may vary as per the
requirements of the researcher.As opined by Ulin, Robinson and Tolley (2012), most of the
applied research undertake a new process for observing the outcome. Applied research can be
conducted through different types which includes Evaluation research, Action research,
Feasibility studies, and a Needs assessment.
Refer Learner Guide P11.
Aim of the applied research
The needs of the target group
Question 2
In order to clarify and confirm information regarding systematic applied research, there can
be a number of ways. These can be clarified by use of written documents such as agreements,
contracts, research briefs and guideline and statements. These written documents help in
developing a comprehensive understanding of the research. The information gathered can
also be clarified and confirmed by the help of people in the organization. This may include
the key people such as the manager or work supervisor, representatives of the target group
representatives of the group commissioning the research.
P10

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 Written documents such as agreements, research briefs, contracts, guidelines and
statements
 Speaking to key stakeholders like the organisation’s manager, supervisor, group
representatives, target group.
Question 3
In order to collect and maintain the data in the systematic manner, the researchers would
require to follow a proper mechanism. In applied research, the quantitative and qualitative
data can be collected by use of various methods. It is to be noted the data can be either
quantitative or qualitative. The use of questionnaires is one of the most common methods of
collecting data in applied research which helps in collecting only the information which is
essential to answer the research hypothesis framed. Questionnaires can be either
standardized, unstandardized or semi- standardized. Interview method is also one of the most
common methods of data collection which may consist of either structured, unstructured, or
semi structured questionnaires. Conducting in interview requires a systematic approach and
complex skills in interviewing for research. Observation is also a type of data collection
which uses a systematic approach. This means that it requires a number of important
consideration when using observation as a method of data collection.
P21-Please elaborate on the following
Questionnaire
Interviews
Observations:
Question 4
Reliability and validity in the data collection method refers the consistency and stability in
the data collection method and rationality of the collected information respectively. As
opined by Stamatakis, Weiler and Ioannidis (2013), both the intrinsic factors and the extrinsic
factors would affect the reliability and variability of data. It is noted that reliability is directly

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associated with the length of the test. For instance, if a researcher would take much time for
the data interpretation and analysis, then it can be inferred that the data reliability is very
high. On the other hand, the intrinsic factors like difficulty value of items; the clarity of the
expression affects the data reliability. Reliability would also be higher if the total correlation
between the superior and the inferior items is also very high. Again, if the group of members
is homogeneous in ability, then it can be predicted that the validity score would be lowered.
The data collection tools to be utilized in a research are questionnaires and interview
schedules that are tested to their reliability. This ensures that they are sensitive to research
conditions. In this context, reliability can either be external or internal, where internal
reliability means the consistency of the results and internal reliability means the ability to
generalize the findings. Generalizing findings means applying them to any general group and
not specifically to the target research group. Apart from, a larger sample is often more
reliable and valid as it will be able to resolve the errors occurred in order to generalize the
findings.
P37
Sample size
Type of data collection instrument
Capacity to generalise findings2
Question 5
Six important things, which are needed to be covered in the applied research, are the analysis
of the problem that exits and needs addressing, the data collection methods to help in making
appropriate decisions and planning, data, facts and information related to policies and
practices or any work process developed by organizations. This will also include facts and
information required to develop a strategic plan for the organization, develop a campaign,
negotiate with employees, formulate strategies or identify solutions to concrete issues. In
order to conduct a community campaign or activity, relevant information is also required.
The use of relevant and appropriate literature review is also covered in the applied research in
order to derive and test the immediate solution to the problem identified.Since, applied
research has direct application in the world, therefore, model designing and the development
of questions for the data collection method has a strong impact in the process. As a result, the

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applied researcher would be able to solve the problems based on the data collection process.
On the other hand, data interpretation has strong implication of the applied research.
Consequently, the most suitable decisions by the organizations can be taken. More
specifically, based on these six elements, one can identify the problems of the research and
based on it, can understand how to deal with these problems in deriving of effective
conclusion.
Refer P42
Question 6
It is known that a hypothesis in applied research can analyze a phenomenon and then
perceive the association among the variables. In this context, the researcher needs to clearly
explain the dependent and independent variables of the research. As mentioned by Ulin,
Robinson and Tolley (2012), it can be stated that for meeting the criteria of developing
research hypothesis, an applied researcher would need to follow four strategies. Firstly, the
researcher would need to derive the relationship among the dependent and independent
variables. Secondly, the collected data is needed to be testable and falsifiable, so that the
applied researcher would be capable to determine the relevancy of the hypothesis. Thirdly,
the research hypothesis is required to be consistent with the knowledge of the research. After
that, the last criteria refers that the research hypothesis is required to be explained in the
concise and simpler way, so that the learners would be able to understand (Lal, Jarus and
Suto, 2012). It is noted that the references would not be included in the research hypothesis
section.
Question 7
Research strategy shows the lists of doing things, which are followed for accomplishing a
paper. In this context, the researcher would outline the approaches of research. More
specifically, Toledo, Flikkema and Toledo-Pereyra (2011) cited that based on the step by step
actions or the approaches of research strategy, one can reach to the goal as well as can meet
the objectives of the research. In order to frame the research strategy, one needs to determine
the gap of the study. However, it is noted that the actions of research strategy is varied as per
its types. For instance, research strategies are seven types and these are experiments, surveys.
Case studies, ethnography, grounded theory, action research and archival research. In order to
ensure feasibility of the research, there are certain tools required to frame the research

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strategy which can comprise of a range of technologies or that are designed for physical or
electronic presentation. The resources of the research may include the research design
specifications, infrastructure, technical manuals, samples, required components, physical
evidence and monetary values.
P43-please discuss:
Tools
Resources
Question 8
There are various factors that should be considered related to the tools, data collection
techniques and methods used in research. These factors potentially affect the choice of data
collection methods and techniques. These factors are cost, availability, data security, ease of
use, nature of data collected and validity (O’Cathain, Murphy and Nicholl, 2010). It is very
important to analyze the cost of the tools and techniques used for data collection and
research. Whether the tools and techniques are cost effective and if their benefits and
outcomes outweigh their cost, should be identified. For instance, if 10 people are being
surveyed, the cheaper method of data collection would be usage of paper instead of setting up
and managing an electronic system like computer. The availability and accessibility of
technology to all people affects collection of data. If a digital survey is created for pensioners
and is sent to a thousand people, it is important to be assessed if the people can actually use
the same. Next, it should be analyzed if storing the data is secure enough. During data
collection, if people are asked for personal and sensitive information, it is vital to keep the
data at a safe and secure place. The next factor is ease of use. It is important to consider if the
selected method of data collection is easy and fast to use. Another factor affecting data
collection is the nature of the collected data. It is important to assess the nature and
characteristics of the data and how it can affect the research. Finally, validity of data is
another important concern. It is necessary to find out how sound and valid the data is.
Question 9
A process of selecting a particular part of a given population is known as sampling. The
population here refers to the group of people which is studied in a research.

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The type of sampling where every individual member of the population possesses a known
probability of getting selected from the sample is called probability sampling (Palinkas, et.
al., 2015). Every individual member of a population gets a known chance of being selected
from the sample when the population is largely homogeneous. The types of sampling which
are included in probability sampling are simple random sampling, systematic sampling,
multistage sampling, cluster sampling and stratified random sampling.
A type of sampling where the members of the population do not possess the probability of
getting selected from the sample is known as non-probability sampling (Etikan, Musa and
Alkassim, 2016). The members of the population do not get equal chances of getting selected
from the sample. Such a method of sampling is adopted when a researcher decides to choose
members selectively. The non-probability sampling method includes purposive sampling,
snowball sampling, convenience sampling and quota sampling.
Question 10
Conducting research with integrity refers to the conduct of research in a manner that allows
others to have confidence and trust in the methods, tools and techniques of data collection,
publications and findings of a research (Roy, et al., 2010). It is the active adhere to the
professional standards and ethical principles which are necessary for the responsible research
practice. The two important areas where integrity must be applied are principles and practices
of research and data collection and; ethical principles such as trustworthiness and honesty.
Research integrity is related to experience and moral character for an individual. Moreover, it
involves a commitment to personal responsibility and intellectual honesty for the actions of
an individual as well as commitment to a variety of practices which characterize responsible
conduct of research. The practices here include fairness and honesty in performing, reporting
and proposing research; fairness and accuracy in the presentation of contributions to the
research reports and proposals; fairness and proficiency in peer review; collegiality in sharing
of resources, communications and scientific interactions; disclosing interest conflicts;
protection of human interests in research conduct; and adherence to the mutual
responsibilities of the individuals.

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Question 11
It is often unclear where research relevance is a predictor of outcome and impact, an
important condition or stage in its achievement, or a different objective of the researcher.
Relevance of research and its optimization is becoming highly important in the justification
of research investments and guidance in planning strategic research. However, consideration
of research relevance has been highly implicit in the community of research, often dependent
upon unexplained interpretation of fit, value and potential for impact. Components or a
procedure of efforts of making detailed research usable, the relevance of the research stands
apart from its impact, while the relevance of research is an important condition for impact.
Explicit and careful consideration of the relevance of research is very important for
identifying and measuring the overall impact and value of a wide variety of collective and
individual research investments and efforts. There are various considerations while
optimizing the relevance of the research. These are, comparing capturing research and non-
research sources, and orientation of research relevance assessments; consideration of both
instrumental as well as non-instrumental research uses; accommodation of dynamic
perspectives on research; and alignment with intersubjective relevance understanding.
Question 12
After certain rigorous and extensive processes of research, the final step includes stepping
back and evaluation of what has been researched and finally reporting the findings. The
process in which the research purpose, the methods and methodology used such as data
analysis and collection are rated for assessing their value, relevance and their ability of
achieving research objectives and aims, and for ascertaining the research significance is
known as research evaluation (Gingras, 2016). All the final evaluation of the research is
highly important; all the processes of the research including the data analysis and collection
should be concurrent with the evaluation of the research. When presenting the findings, it is
important to understand the impact of the findings on the researchers learning. The evaluation
of the research findings will consider certain things in particular. Firstly, the changes
observed during the research will be considered. Secondly, the trends will be considered. In
this context trends refers to the direction in which changes occur which is needed for the
researchers to analyze. When a researcher is analyzing qualitative and quantitative data, the
required changes can be identified at that point of time. Whereas the analysis of quantitative
data will derive the trends.

GAGAN SHARMA
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P58-please discuss changes and trends
Question 13
Raw data review is the process by which the sets of open and raw data related to manuscript
are reviewed and assessed. It is a vital procedure as it both increases the likelihood of citation
as well as facilitates the transparency of the raw data. Due to the increasing public interest of
data reproductions, there is a high responsibility and need among the data researchers for
publishing the data sets which are generated during research. The analyzed research findings
should also be reviewed. The review of the analyzed data is conducted for figuring out the
deeper meaning of what has been found (Ge, Song and Gao, 2013). The importance of
reviewing raw data and analyzing the research findings for any legal requirements includes:
 Agreements with the third parties who supply research or data.
 Competency standards
 Copyright and privacy laws
 Licenses
 Plagiarism
 Privacy and security of information
 Relevant commonwealth and state legislation, policy, codes of practice and national
standards.
Question 14
Collation of data is the process of collecting and combining the data derived. Analyzing the
data refers to examining the data with an intention to derive a meaning out of it. The process
of extraction of data is the first step in collating and analyzing quantitative data. Data can be
extracted from a range of different methods such as paper-based survey tools or use of Survey
Monkey. It is basically the process of bringing together the different pieces of data so as to
analyze the differences and similarities (Quinlan, et. al., 2019). The collation process
involves mapping the relationship between the data elements from the various sources which
are brought together. Once the data has been collated, it needs to be analyzed and later
summarized.The analysis of qualitative data involves stages such as specification of data
requirements, collection of data, processing of data, data cleaning, exploratory data analysis,
algorithms and modeling, data product and finally communication (Grbich, 2012).

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Refer P62
Question 15
Rossi, Lipsey and Henry (2018) opine that documentation is one of the most important
outputs of evaluation of a study and the research can be documented in several sets of
organized form which are often stored in files, index cards, and notebooks and specifically in
chronological order. This helps in sorting out the relevant information whenever required.
The documentation and presenting research findings requires certain strategies that can be
presented in form of either verbal or non-verbal format. The verbal format requires strategies
such as circulating publications for commenting and critique on the information from the
internet. The presentations given in the seminars and conferences are a way of documenting
the research findings. The research findings can also be done through creating plans,
specifications, relevant data and reports. The internal reports of organizations, publishing
papers and articles also document the research findings. The verbal format presentation of
research findings can be done through improvising the speech setting and accordingly deliver
the ideas. The research findings can be represented by forming an appropriate design of the
research report which will include a title page, table of contents, and executive summary, and
the methodology to be used, the research findings, a conclusion and the recommendations in
the end.
Question 16
Ferri, et. al (2015) suggest that the need for further research can be identified by the research
gap which means that a certain area of research or a research problem has not been explored
yet or at all in the given field of study. The future scope of study in the lagging areas provide
a direction to identify what more can be done to make the research useful. This helps in
providing a deep understanding of the existing research and the knowledge gained and shows
that the research conducted fulfills the gap in the literature. Identifying gaps and generating
research questions can be regarded as the most important step in conducting and writing a
research paper. When identifying the need for further research, adopting the most appropriate
research approach is important which can be achieved by use of relevant strategies and
tools.The suggestions for future research can be identified from the systematic reviews
provided which shows the current trends changes in the specific field of study and helps in
improvising the research conducted. In addition to that, acknowledging the limitations of the
research is also important to make further suggestions. This helps a researcher to critically