Innocent Drinks was established on April 28, 1999, by three Cambridge graduates who started selling smoothies at music festivals and developed coconut water and natural healthy drinks. They innovated their products and began advertising on TV to increase sales. By 2014, the company had spread globally and sold its drinks in 30 countries. The founders emphasized the importance of awareness, giving people access to funds, and passing on funding to the next generation. Innocent Drinks is known for its social and environmental purpose, donating 10% of profits to charity, and its commitment to transparency with employees, including sharing profits and providing benefits.