Organizational Strategy

Organizational Strategy

Table of contents
 Introduction
 Strategic positioning of the business
 Future strategic options for the business
 Possible strategic options for linking with other businesses
 References
 Conclusion

Strategic positioning of the business
Strategic positioning of a business refers to the position of company within the
industry
 It reflects the choices company will take so that it creates a value for itself. Innocent
Drinks has to take several decisions which will impact the strategic positioning of
the business.
 The external strategic positioning of the business can be identified using PESTLE
analysis which has been explained in the context of Innocent Drinks as follows-
 Political factors- The political factors impact the strategic positioning of a business.
They impact Innocent Drinks as its level of profits can be impacted by them.
 Economic factors- The economic factors impact the strategic positioning of a
business as the economic conditions have an impact on profitability of a business.
 Social factors- The social factors impact a business because they determine the
buying behavior of the consumer.

Continued...
 Technological factors- The technological factors impact a business because new
technology can reduce the costs.
 Legal factors- The legal factors impact a business because they are determined
according to the rules and regulations of the government.
 Environmental factors- The environmental factors affect a business enterprise
because they can either increase the profit level or can decrease it.