Innovation Analysis on Renault Clio

Running head: INNOVATION ANALYSIS ON RENAULT CLIO
Innovation Analysis on Renault Clio
Name of the Student:
Name of the University:
Author Note:

1INNOVATION ANALYSIS ON RENAULT CLIO
Executive Summary
The critical purpose of the paper is to examine the innovation analysis structure of a product
of an automotive industry Renault. The product chosen for the same use is the Renault Clio.
The study focuses on analysing the primary area of the innovation of the particular product
mentioned. Further, the report also examines the impact of the modernisation of the product
to its industry. In this context, the report analyses the SWOT structure of the organisation to
study the market impact of the product. Furthermore, after analysing the result of the product
innovation strategies, the report tends to recommend the future policy that can be
implemented by the industry to keep up to the upcoming of the global market situations and
structure.

2INNOVATION ANALYSIS ON RENAULT CLIO
Table of Contents
Introduction................................................................................................................................3
Discussion on Innovation strategy of Renault Clio....................................................................3
Innovation range of Renault Clio...........................................................................................4
Impact of the Clio to its industry................................................................................................7
SWOT Analysis.....................................................................................................................7
Recommendations......................................................................................................................9
Conclusion..................................................................................................................................9
References................................................................................................................................11
Appendices...............................................................................................................................13
Appendix 1...........................................................................................................................13
Appendix 2...........................................................................................................................14
Appendix 3...........................................................................................................................15
Appendix 4...........................................................................................................................16

3INNOVATION ANALYSIS ON RENAULT CLIO
Introduction
The given report is about the study of the innovation analysis of the product Renault
Clio. Debuted back in the year 1990, the Clio invented by the Renault industry is classified to
be amongst the excessive selling vehicle worldwide (Kamp 2015). The Renault Clio is
entitled as the most preferred car between the populations of French people and in Europe is
positioned on first place in the B segment cars since 2013. Beginning from the launch period
of the first generation of Clio in 1990, it is frequently designed, innovated and modified by
the Renault industry in no small extent.
Discussion on Innovation strategy of Renault Clio
The introduction of Renault Clio brought a significant change in the history of the
Renault industry (Rawlinson and Wells 2016). Hence, the sector critically focused on making
it better and comfortable. In this connection, the industry focused on inventing the new
ranges of its Renault Clio’s production, and with the time Clio turned out to be one of the
most innovative vehicles produced by the Renault. The improvement in the technologies of
the Clio begins with the amendments in its designs and modification to develop the service
sectors of the vehicle that moulds the customers’ life to be more convenient and more
accessible to travel and henceforth, fosters in building a better future for the entire Renault
industry. The introduction of all new Clio tends to assure ease and emancipation advantages
to the connection of human-friendly nature as well as procuring a modified environment for
all by debuting its eco-friendly prospects. The customers are offered an improved suite of
active components to help decrease the consumption of fuel and hazardous release of CO2
gases (Piecyk et al. 2015). The innovation strategy of the Clio with its passing generations
can be examined as given below in the chart (Refer Appendix 1).