Innovation Analysis on Renault Clio

This paper examines the innovation analysis structure of Renault Clio, focusing on its impact on the automotive industry. It analyzes the SWOT structure of the organization and provides recommendations for future policies.

Running head: INNOVATION ANALYSIS ON RENAULT CLIO
Innovation Analysis on Renault Clio
Name of the Student:
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1INNOVATION ANALYSIS ON RENAULT CLIO
Executive Summary
The critical purpose of the paper is to examine the innovation analysis structure of a product
of an automotive industry Renault. The product chosen for the same use is the Renault Clio.
The study focuses on analysing the primary area of the innovation of the particular product
mentioned. Further, the report also examines the impact of the modernisation of the product
to its industry. In this context, the report analyses the SWOT structure of the organisation to
study the market impact of the product. Furthermore, after analysing the result of the product
innovation strategies, the report tends to recommend the future policy that can be
implemented by the industry to keep up to the upcoming of the global market situations and
structure.

2INNOVATION ANALYSIS ON RENAULT CLIO
Table of Contents
Introduction................................................................................................................................3
Discussion on Innovation strategy of Renault Clio....................................................................3
Innovation range of Renault Clio...........................................................................................4
Impact of the Clio to its industry................................................................................................7
SWOT Analysis.....................................................................................................................7
Recommendations......................................................................................................................9
Conclusion..................................................................................................................................9
References................................................................................................................................11
Appendices...............................................................................................................................13
Appendix 1...........................................................................................................................13
Appendix 2...........................................................................................................................14
Appendix 3...........................................................................................................................15
Appendix 4...........................................................................................................................16

3INNOVATION ANALYSIS ON RENAULT CLIO
Introduction
The given report is about the study of the innovation analysis of the product Renault
Clio. Debuted back in the year 1990, the Clio invented by the Renault industry is classified to
be amongst the excessive selling vehicle worldwide (Kamp 2015). The Renault Clio is
entitled as the most preferred car between the populations of French people and in Europe is
positioned on first place in the B segment cars since 2013. Beginning from the launch period
of the first generation of Clio in 1990, it is frequently designed, innovated and modified by
the Renault industry in no small extent.
Discussion on Innovation strategy of Renault Clio
The introduction of Renault Clio brought a significant change in the history of the
Renault industry (Rawlinson and Wells 2016). Hence, the sector critically focused on making
it better and comfortable. In this connection, the industry focused on inventing the new
ranges of its Renault Clio’s production, and with the time Clio turned out to be one of the
most innovative vehicles produced by the Renault. The improvement in the technologies of
the Clio begins with the amendments in its designs and modification to develop the service
sectors of the vehicle that moulds the customers’ life to be more convenient and more
accessible to travel and henceforth, fosters in building a better future for the entire Renault
industry. The introduction of all new Clio tends to assure ease and emancipation advantages
to the connection of human-friendly nature as well as procuring a modified environment for
all by debuting its eco-friendly prospects. The customers are offered an improved suite of
active components to help decrease the consumption of fuel and hazardous release of CO2
gases (Piecyk et al. 2015). The innovation strategy of the Clio with its passing generations
can be examined as given below in the chart (Refer Appendix 1).

4INNOVATION ANALYSIS ON RENAULT CLIO
Innovation range of Renault Clio
Generation of Renault Clio Innovation in the Renault Clio
Clio I  Marketed in the year 1990.
 Matches with the technological
features of Espace and Megane
Clio II  Debuted back in 1998.
 Modified to better standards of ease
and is voluminous to the driver.
Clio III  Marketed in 2005.
 Designed in the context of a modern
era and recognisable quality.
Clio IV  Debuted in 2012.
 Modified with a well-built design,
aroused from all the other ranges of
Renault industry.
Clio V  Marketed in the year 2017.
 Innovated with the theory of
"Principle of Evolution and
Revolution "emphasising the
technology of- Drive the Future.
Figure 1: Analysing Innovation generation of Renault Clio
(Source: Based on Bouigeon 2015)
The vital features that the Renault Clio comes up with are analysed to be - an
attractive technology of wheels that is considered to be the flex wheel and alloy wheel

5INNOVATION ANALYSIS ON RENAULT CLIO
differently introduced in different models (Ahmed 2013). Advancing with the technology it
comes up with touchscreen facilities and cameras attached to its parking sensors and
automatic light sensor. The new generations of Clio are debuted with standard driving safety
features included in it (Refer Appendix 2).
Figure 2: Unique features of Renault Clio
(Source: Based on Orfila, Saint Pierre and Messias 2015)
The quality attributes provided by the Clio differentiates it from other modern cars.
The uniqueness in the safety protocol offered by the mentioned product is claimed to be
eliminated or less qualified in other modern cars (Nairn, Partner and Generals 2016). In this
Anti-Lock Braking
System (ABS)
Cruise Control
with speed limiter
Emergency Brake
Assistance
Reminder to wear
seat belts
Resistance to Slip
Regulation
Stability Control
of Electronics
Quality Airbags

6INNOVATION ANALYSIS ON RENAULT CLIO
viewpoint, it was alleged that the Clio is approaching towards its stairs of innovation and
success platform. The innovative model of 4P's in this connection tends to examine the
analysis of innovation paradigm of the Renault Clio (Refer Appendix 3).
Product
 Clio is classified as the star
performer in the country Europe.
 Clio is innovated up to five
generations since the beginning.
 The fifth generation is designed with
the latest features and is considered
as the best-seller.
Place
 Present and marketed globally.
 The manufacturing units of Renault
obtains 75% of the European
market.
 The manufacturing units are also
available in Africa, Asia and South
America.
Process
 Mobility in electrification.
 The mobility of connected features.
 The mobility of autonomous
features.
 The innovation of new and modern
mobility.
Position
 Marking an overall sale of 39,746 in
number is positioned first in the
brand paradigm of the French
Market.
 Marketed in 1990, has claimed to
report a sale margin of around 11.5
million numbers in 115 countries.
Figure 3: Showing Innovation model of the Clio
(Source: Based on Orfila et al. 2017)
As analysed by the given pieces of illustrations, it was understood that the area of
innovation of Renault Clio is majorly dependent on the prospect of product innovation and
design strategy (Garud, Tuertscher and Van de Ven 2013). The modifications designed in the

7INNOVATION ANALYSIS ON RENAULT CLIO
vehicle with each passing generation debut has resulted in making it known in the eyes of its
targeted market and end customers. The mentioned evidence also tends to prove that the most
significant milestone of innovation strategy followed by the Renault is examined to be both
radical and incremental strategy of innovation. This statement can be determined by stating
that the production and marketing of new generations of Clio followed both the need of
improvement with the new trend of technologies and also improving the surviving designs
with the respect of inspiration of the same.
Impact of the Clio to its industry
As opined by King (2016), measuring the experience of Renault Clio in the sectors of
functional, professional as well as the emotional aspects, the Renault Clio contemplates the
symbol of the observation of electric, shared flexibility and independent mobility for its
industry. Clio brings a considerable dive in the prospect of a large production scale in the
automobile sector of its industry. Renault Clio is claimed to be a mix of technological
innovations being advanced from the coaction of the vital features it procures. Clio is claimed
to be the only car that has been awarded the Title of Car of the Year twice (Lansley 2016). In
this connection, to critically analyse the impact of this product in its industry, the theory of
SWOT analysis will help in the examination of the potential and prospects the industry is
impacted with since the origin of its product the Renault Clio.
SWOT Analysis
The SWOT analysis tool helps in the determination of the concepts that conditions the
working structure and thereby the performance and strategic development of the industry
(Kim and Mauborgne 2014). The SWOT analysis of Renault Clio impacting its whole and
sole industry Renault can be explained as below (Refer Appendix 4).
Strength Weakness

8INNOVATION ANALYSIS ON RENAULT CLIO
 The different variations of features
and technologies.
 The market structure available all
across the globe.
 The brand image of the industry is
somehow affected because of the
cases of recall that took place in the
car industry.
Opportunity
 The vehicles can be improved to be
more hybrid.
 Increasing demand from places
where the presence of the
automotive industry is growing at a
steady pace.
Threats
 High level of competition in both the
local and international market.
 The debut of new technologies and
innovations needs frequent changes
in the existing ones.
 The need for increment in
investment and production cost.
Figure 4: SWOT Analysis showing the impact of the Clio in its industry Renault
(Source: Based on Dincer, Hamut and Javani 2016)
The illustrated examples and the critical analyses of the Strengths and Opportunities
the production of Clio offers to its industry and also the Weakness and Threats it can bring to
the trade shows the future consideration of the product to the industry. This analysis shows
the current innovation performance and capacity of the industry and also tends to examine the
realisable upcoming that may affect the strategic management plan of the future paradigm in
the industry. In this connection, the study tends to recommend a few strategical
implementations to provide a better prospect to the future of the industry.

9INNOVATION ANALYSIS ON RENAULT CLIO
Recommendations
As opined by Taylor-West (2013), the innovation of Renault Clio is focused on
accommodating the highest range of uses and formats. In this contrast, the industry needs to
concentrate well on its strategic management plans and procedures. Although succeeding
with one of the leading sold cars industry, the adoption of a few developmental strategies
may help the organisation to maintain its paradigm in the market structure and perform better
than its potential competitors.
 Building effective and efficient Research and Development team to understand the
market conditions (Sekaran and Bougie 2016).
 Innovating the products with the advancement of technologies and impacting on other
sectors of the car than just improving its design (Norman and Verganti 2014).
 Improving the investment strategies into the necessary field of modifications (Epstein
2018).
Conclusion
The reflection of this study tends to conclude that the Renault Clio has brought a
revolutionary change in the market position of its industry Renault. Build on the notional
facts provided in the paper it was examined that the Renault industry is analysing and
engaging with their possible market situations and conditions about their vision for the future
betterment and stabilising its leading paradigm in the market. Clio since its debut in the
market is a promising product in the context of innovating its features and designs.
Undertaking the trends of new technological inventions and is committed to continuing with
the same zeal of working with the implementation of more unique and modified innovations
of product and service that would put forward a theory of introducing the proposal of smart
cities. However, the application of better and improved strategic management planning can

10INNOVATION ANALYSIS ON RENAULT CLIO
comfort the firm to earn the advantage of competitiveness in the global market and also
reduce their cost of production and increase their revenue.

11INNOVATION ANALYSIS ON RENAULT CLIO
References
Ahmed, A., 2013. Vehicle Architecture. Lulu Press, Inc.
Bouigeon, V., 2015. Renault SA: Equity research (Doctoral dissertation).
Dincer, I., Hamut, H.S. and Javani, N., 2016. Thermal management of electric vehicle battery
systems. John Wiley & Sons.
Epstein, M.J., 2018. Making sustainability work: Best practices in managing and measuring
corporate social, environmental and economic impacts. Routledge.
Garud, R., Tuertscher, P. and Van de Ven, A.H., 2013. Perspectives on innovation
processes. Academy of Management Annals, 7(1), pp.775-819.
Kamp, B., 2015. Examination Of Dedicated Relationships Between Automotive Suppliers
And Carmakers: Evidence On The Flagship/5 Partners Model. Business Development:
Outsourcing, Teamwork and Business Management.: Keys for Exponential Growth, 191.
Kim, W.C., and Mauborgne, R., 2014. Blue ocean strategy, expanded edition: How to create
uncontested market space and make the competition irrelevant. Harvard business review
Press.
King, E., 2016. Virtual orientalism in Brazilian culture. Springer.
Lansley, G., 2016. Cars and socio-economics: understanding neighbourhood variations in car
characteristics from administrative data. Regional Studies, Regional Science, 3(1), pp.264-
285.
Nairn, A., Partner, F., and Generals, L., 2016. Effective marketing strategies for automotive
campaigns. London: Institute of Practitioners in Advertising.

12INNOVATION ANALYSIS ON RENAULT CLIO
Norman, D.A. and Verganti, R., 2014. Incremental and radical innovation: Design research
vs technology and meaning change. Design issues, 30(1), pp.78-96.
Orfila, O., Saint Pierre, G. and Messias, M., 2015. An android based eco-driving assistance
system to improve the safety and efficiency of internal combustion engine passenger cars.
Transportation Research Part C: Emerging Technologies, 58, pp.772-782.
Orfila, O., Salgueiredo, C.F., Saint Pierre, G., Sun, H., Li, Y., Gruyer, D. and Glaser, S.,
2017. Fast computing and approximate fuel consumption modelling for internal combustion
engine passenger cars. Transportation Research Part D: Transport and Environment, 50,
pp.14-25.
Piecyk, M., Browne, M., Whiteing, A. and McKinnon, A. eds., 2015. Green logistics:
Improving the environmental sustainability of logistics. Kogan Page Publishers.
Rawlinson, M. and Wells, P., 2016. The new European automobile industry. Springer.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Taylor-West, P., 2013. An empirical investigation into the use of complexity levels in
marketing segmentation and the categorisation of new automotive products (Doctoral
dissertation, © Paul Taylor-West).

13INNOVATION ANALYSIS ON RENAULT CLIO
Appendices
Appendix 1
Figure 1: Analysing Innovation generation of Renault Clio
(Source: Based on Bouigeon 2015)

14INNOVATION ANALYSIS ON RENAULT CLIO
Appendix 2
Figure 2: Safety features of Clio
(Source: Based on Orfila, Saint Pierre and Messias 2015)
Anti-Lock Braking
System (ABS)
Cruise Control
with speed limiter
Emergency Brake
Assistance
Reminder to wear
seat belts
Resistance to Slip
Regulation
Stability Control
of Electronics
Quality Airbags

15INNOVATION ANALYSIS ON RENAULT CLIO
Appendix 3
Product
 Clio is classified as the star
performer in the country Europe.
 Clio is innovated up to five
generations since the beginning.
 The fifth generation is designed with
the latest features and is considered
as the best-seller.
Place
 Present and marketed globally.
 The manufacturing units of Renault
obtains 75% of the European
market.
 The manufacturing units are also
available in Africa, Asia and South
America.
Process
 Mobility in electrification.
 The mobility of connected features.
 The mobility of autonomous
features.
 The innovation of new and modern
mobility.
Position
 Marking an overall sale of 39,746 in
number is positioned first in the
brand paradigm of the French
Market.
 Marketed in 1990, has claimed to
report a sale margin of around 11.5
million numbers in 115 countries.
Figure 3: 4P’s Innovation model of the Clio
(Source: Based on Orfila et al. 2017)

16INNOVATION ANALYSIS ON RENAULT CLIO
Appendix 4
Strength
 The different variations of features
and technologies.
 The market structure available all
across the globe.
Weakness
 The brand image of the industry is
somehow affected because of the
cases of recall that took place in the
car industry.
Opportunity
 The vehicles can be improved to be
more hybrid.
 Increasing demand from places
where the presence of the
automotive industry is growing at a
steady pace.
Threats
 High level of competition in both the
local and international market.
 The debut of new technologies and
innovations needs frequent changes
in the existing ones.
 The need for increment in
investment and production cost.
Figure 4: SWOT Analysis showing the impact of the Clio in its industry Renault
(Source: Based on Dincer, Hamut and Javani 2016)