Impact of Blockchain Technology on Amazon's Business Model

Running head: INNOVATION AND BUSINESS DEVELOPMENT
Innovation and Business Development
Name of the Student
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Author Note

INNOVATION AND BUSINESS DEVELOPMENT1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Key partners...........................................................................................................................2
Key activities..........................................................................................................................3
Key resources.........................................................................................................................3
Value propositions.................................................................................................................3
Customer relationships...........................................................................................................4
Channels.................................................................................................................................4
Customer segments................................................................................................................4
Cost structure.........................................................................................................................4
Revenue streams.....................................................................................................................5
Conclusion..................................................................................................................................5
References:.................................................................................................................................6

INNOVATION AND BUSINESS DEVELOPMENT2
Introduction
Blockchain technology is a cryptographic technology that uses a list of records called blocks
containing cryptographic data of earlier blocks along with time stamps. The technology
provides a peer to peer network that is resistant to data manipulation or modification and
create a distributed ledger and ensures security of the data through cryptographic security.
Amazon is currently trying to adopt this advanced technology in order to improve its supply
chain systems as well as payment security and thereby achieve competitive advantage in the
market (Iansiti & Lakhani, 2017). The aim of the study is to understand how the blockchain
technology has been helpful for Amazon in terms of improvements in its sales and company
performance.
Discussion
The impact of the blockchain technology on Amazon can be studied using the Business
model Canvas. The business model framework is a framework that helps to understand the
business model in terms of its key components which includes the key partners, key
activities, key resources, value propositions, customer relationships, channels, customer
segments, cost structures and revenue streams (Crosby et al., 2016). Discussed below is an
analysis on how blockchain technology has impacted Amazon in terms of the factors
identified above.
Key partners
The blockchain technology has helped Amazon to improve collaboration with its key partners
such as the distributors, suppliers and logistics to create a stronger network of business that
can facilitate easy sharing of business data through the blaockchain network and ensure better
security of the information thereby preventing it from being modified or altered from