This report is on "organizational development". This report explains innovation is important for organizational development. It assists in developing the market focus is on the development of the Fx Smart Mirror used by Shine Beauty New idea Fx Smart Mirror can be used as a smartphone. The customers can identify the cosmetics that suit them and apply the cosmetics after choosing from a variety of items. The business model used the market problem dissatisfaction among the older generation too large and expensive lack of talented and efficient resources. For a better understanding of the report, you can also check the Shine Beauty marketing of cosmetic brand.