Tractor Mounted Sprayer: Market Research, Strategy, Competitors and Growth Potential

This presentation covers the market research, SWOT analysis, distribution channels, financial data, break even, and growth potential of Tractor Mounted Sprayer. It discusses the end users, competitors, and opportunities in the global crop sprayer market, with a focus on developing countries like India, China, and Indonesia. The presentation also highlights the importance of grants and other support for sustainability and offers an exit strategy for farmers investing in expensive equipment.

Innovation and
Business
Development

Titles
■ Introduction
■ Team Members
■ Market research
■ Market Strategy
■ Distribution channel
■ Grants and Other Supports
■ Competitors and competitive advantage
■ Assumptions
■ Financial Data
■ Breakeven
■ Growth potential and sustainability
■ Exit strategy
■ Conclusion
TRACTO
R
MOUNTE
D
SPRAYE
R

Introduction
■ In developing countries like India, farmers spray various sorts of
pesticides with help of tractors.
■ They also use various technologies to reduce the effect of fertilisers
and chemicals on farmers health.
■ Indirectly it will increase productivity and make process of agriculture
more competitive

Introduction
■ Earlier in conventional sprayer system, two individual need to sit
both the edges of tank and then pesticides needs to be spray where
motor is fixed to the tractor
.■ Further it was linked with conveyor belts which pulls water from
the tank attached to tractor and throw water with the help of sprayers.
■ However, the new method uses the principle of windshield wipers
where the sprayers are mechanised for existing one with electric motor
for wavering two sprayers on both edges.

TEAM Members

Market Research
■ The end users of Tractor Mounted Sprayer are farmers.
Global Crop
Sprayer
Market
By Product
• Electric
• Fuel-based
• Hand-held
By Capacity
• Ultra Low
volume
Sprayers.
• Low volume
sprayers.
• High volume
sprayers.
By Regions
• North
America.
• Europe
• Asia-Pacific
• ROW.

Market Research
■ Due to promoting agriculture, Asia-Pacific countries like India, China
and Indonesia dominates the global crop sprayer.
■ In 2015, These countries contributed 32.4 % of the global crop
sprayer market.

Market Strategy (SWOT analysis)
Strengths
• Adequate for small farming
land.
• Low cost in relation to
maintenance.
• Easily affordable by everyone
as one need to just upgrade
with existing tractor mounted
sprayer.
Weakness
• In developing nations, there is
lack of awareness in the
markets especially villages.
• Due to tiny tank capacity, it
may not be suitable for large
farms.

Market Strategy (SWOT analysis)
Opportunities
• In developing economies,
there is rising growth in
Agriculture industry.
• Many sorts of subsidies by
government for agricultural
equipment.
• Rising trend of modern
farming practices.
Threats
• Increasing risks of spray drift.
• Local political influence will
impact the growth.

Distribution Channel
■ For any organisation, selecting of effective distribution channel plays
an important role as it requires coordination of various aspects
(Provan & Kenis, 2008).
■ The products of Tractor Mounted Sprayer can easily be modified by
the local mechanical staff.
■ In addition, The marketing can also easily be done as government
offers various types of subsidies for agro based equipment. It helps
firm to be competitive in local markets where small farms are being
focused.

Grants and Other Support
■ For any business, it is very important to get support from some
external forces so as to sustain in the market for a long period of time
(Teece, 2010).
■ In case of Tractor Mounted Sprayer, for the development of
agricultural allied machine, local governments will support through
funding and by offering tax incentives to the business and subsidies to
the farmers.
■ Some special grants and assistance will also be given by various
financial institutions like NBARAD and World Bank.

Competitors and Competitive
Advantages
■ The list of various competitors are –
• Chafer Machinery Ltd
• Zhejiang Ousen
Machinery Co. and Ltd.
• Exel Industries
• STIHL Holding AG & Co.
KG
• Hymatic Agro
Equipment Pvt. Ltd
• ASPEE Group and Ltd.
• CNH Industrial
• Bucher Industries
• Deere & Company
• Taizhou Sunny
Agricultural Machinery
Co.

Competitors and Competitive
Advantages
■ In the industry, there can be seen number of new players as the
sprayer market growing at fast pace and in developing Asia-Pacific
nations, there will be number of new entrants in the market some with
innovative product and technique.
■ It is also identified many major players are present in relation with
spraying machines manufacturers and suppliers internationally.
■ The product must always be efficient to the mount spend by the
consumer.

Assumptions
■ Developing countries like India, China and Indonesia will be known to
be as power market for agricultural sprayers in the next few years.
■ More automated technology will come which will ease the operations
of the farmers.
■ However, Small farmers will find it difficult to invest capital in
expensive equipment.

Financial Data
■ In June 2017, the profit was stands on $86,000 which was
subsequently increased from May as $82,000.

Financial Data
■ Their sales were also increasing from January with a good percentage
and noted to be $86,000 in June.
■ In addition, their total income as per cash flow statement is also
increasing with a good percentage i.e. $89,000.
■ It can be said that the Agricultural Sprayers Market is booming in
these Asia-Pacific regions.

Break Even
■ Break event represents a point at which cost or expenses – there is
not net loss or gain.
■ The month of December and May comes under lower part of Break
even.

Growth Potential and
Sustainability
■ Almost every farmer in a developing country are using old methods of
spraying pesticides. With the help of using these machinery being able to
develop and less of cost.
■ Farmers are the ends users of these products. Advanced farming
techniques is also increasing with adoption of crop sprayers and it is
considered as main aspects in driving growth of crop sprayer market.

Growth Potential and
Sustainability
■ In addition, Asia Pacific emerging nations like China, China and
Indonesia are the well markets for agricultural sprayers in upcoming
years.
■ The Agricultural Sprayers Market Projected to Reach USD 2.63 Billion
By 2022 at a CAGR of 7.12% from 2017.
■ Using of advanced technologies and rising government subsidies will
also lure many people to this market.

Exit Strategy
■ Machines can easily be mounted or dismounted to any given tractor and it
will cut down the prices of farmers investing in human force to spray the
pesticides along the farm.
■ The working of this design is so simple that anyone can effectively utilise it
without any delay.

Conclusion
■ The Agricultural Sprayers Market will reach at boom stage by 2022
including Asia Pacific developing countries like India, China and
Indonesia.
■ Many marginal farmers can find difficulty in investment in expensive
equipment.
■ However, if local government and financial institutions like World
Banks and NABARD give special grants and assistance to these
farmers, it will encourage them towards development.

References
■Provan, K. G., & Kenis, P. (2008). Modes of
network governance: Structure, management,
and effectiveness. Journal of public
administration research and theory, 18(2), 229-
252.
■Teece, D. J. (2010). Business models, business
strategy and innovation. Long range
planning, 43(2-3), 172-194.

THANK
YOU