Innovation and Change Management- Jaguar
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Added on 2020-01-28
Innovation and Change Management- Jaguar
Added on 2020-01-28
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Innovation and ChangeManagement1
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3BACKGROUND..................................................................................................................................3CHALLENGES AND OPPORTUNITIES...........................................................................................3ORGANIZATIONAL CULTURAL BARRIERS AND ENABLERS.................................................4STRENGTHS AND WEAKNESSES of innovation management structure.......................................5CURRENT SOURCE OF IDEAS AND TECHNOLOGIES...............................................................6CRITICAL EVALUATION OF THE CURRENT APPROACH.........................................................6INNOVATION PROBLEM AND THEIR FEASIBLE ADDRESSAL................................................7INNOVATION STRATEGY................................................................................................................8CONCLUSION....................................................................................................................................9REFERENCES...................................................................................................................................102
INTRODUCTIONChange management is considered as a managerial activity that is performed by organization tomanage modifications and development conditions in appropriate manner. In other aspect, it can bereferred as controlled identification and implementation of required changes within organization workstyle. On the other side, innovation is process of developing new ways and methods that can be used tomanage change in significant manner (Euchner, 2013). Innovation is also considered as procedure oftranslating an idea in service that provides better value to the customers as well as organization. Current study will focus on work culture of Jaguar in order to understand the conceptualizationof change management and innovation. It will focus on various challenges and opportunities thatcompany can have during the innovation. It will also provide information regarding organizationalcultural barriers and enablers to innovation. Furthermore, it will also focus on various innovativeapproaches that can be used by management to develop work effectiveness. BACKGROUNDJaguar Land Rover Ltd. is British multinational auto-mobile manufacturing firm that operatesits business from Whitley Coventry, UK. Company is subsidiary firm of Indian auto-mobile which isnamed as Tata Motors. Company is refereed as key participator in UK auto-mobile sector and focuseson effective design of its products. In the support of this, it can be said that the organizationmanufacture and sale vehicles under name of Jaguar, Range Rover and Land Rover. Moreover,business firm was founded in year 2002 (Jaguar Land Rover, 2016). Jaguar Land Rover Ltd. is alsocontributing in a great context by introducing a wide range of innovative and well designed cars in themarket. Organization always looks forward to bring number of innovation and uniqueness in itsproducts and services. The key auto-mobile products that company provides in the market areclassified as Jaguar XE, XF, XJ, F-type and F-pace.Organization working is totally controlled by its parent company in order to maintain thequality of products and services. Company is expanding its business in China, North America andEurope so that its market share can be improved in international market. Jaguar Land Rover Ltd. is alsolooking forward to improve its product line by introducing various luxury vehicles. Due to uniquefeatures, design and enhanced comfort level in the product the company is targeting its customers ineasy manner (Chiaroni, 2011). CHALLENGES AND OPPORTUNITIESAs per the current market scenario the auto-mobile sector is fast moving industry that is havingnumber of changes in its operational activities. It means in order to have better application of changeand attain sustainability it is necessary for management of Jaguar Land Rover Ltd. to focus on effective3
innovative management practice. It has been identified that any significant transformation withinorganization may create number of issues (Rohleder, 2013). This clearly indicates that the managementof Jaguar Land Rover Ltd. must have improved level of information regarding employee’s needsbecause it helps in design of strategies and change management activities implementation. In respect tothis, it can be said that during the innovation employee’s needs and customer’s expectationsidentification is one of critical issue. If business firm is not having changes and innovation according toemployees needs and customers expectations then management may face some failure issues (Garud,2011). Another key issue can be regarding identification of environmental and market conditionsbecause avoidance of these factors can also influence change management process. For example, Jaguar Land Rover Ltd is looking forward to bring new car in the market but theyhave not identified customer's needs in appropriate manner. It may create gap between product featuresand customer’s expectations then it will influence business in negative manner. Moreover, with anassistance of innovative change in the work culture and product the business can also attain variousbenefits. It allows management to improve employee’s capabilities in an appropriate manner (Bahemia,2014). Employee’s morale can also be improved by allowing them to share innovative ideas aboutproduct and services. Innovation brings uniqueness in the product and its features. It means JaguarLand Rover Ltd can have better market share by attracting more and more customers throughuniqueness in the product and its features. In order to provide better support to uniqueness the numberof technological innovation can also be taken into account which also impacts the overall performancein positive manner (Mithas and Arora, 2015). ORGANIZATIONAL CULTURAL BARRIERS AND ENABLERS Innovation is a key to success for Jaguar Land Rover but there are many constraints such asorganizational culture and enablers which create a barrier in a way to success. Organizational culturebasically defined as the shared assumptions, values and beliefs which are considered to be the accurateway acting on the problems and opportunities faced by the company. In other words, it is a philosophywhich guides an organizations policy towards employees & customers. Thus, Jaguar has theorganizational culture which is not good (Hayes, 2014). As there are employees belonging from diverseculture thus, there is less consensus of every employee. In this way, organizational culture has createdbarriers along the way to bring innovation by the company. Therefore, firm has to face the failure in themarket because of the internal conflict due to the cultural differences. This basically brings innovationin its products. Further, the enabler refers to as the people or some employees of an organization whoencourages negative behaviour in other employees. These kinds of people are present at all levels ofhierarchy and they stop the positive people to bring into new ideas in the organization. Further, they4
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