INNOVATION AND CHANGE MANAGEMENT
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Added on 2020-01-07
INNOVATION AND CHANGE MANAGEMENT
Added on 2020-01-07
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INNOVATION AND CHANGE MANAGEMENT0
Table of ContentsIntroduction......................................................................................................................................21.0 Background of the company......................................................................................................22.0 Innovation challenges and opportunities in the organization process of Microsoft..................43.0 Effect of organizational and cultural barriers that enables innovation......................................54.0 Strengths and weaknesses in organization’s innovation management structure.......................64.1 Strengths:...............................................................................................................................64.2 Weaknesses:...........................................................................................................................65.0 Process of innovating new ideas in the organization.................................................................76.0 Effectiveness of current approach.............................................................................................87.0 Examples of addressing the feasibility thinking........................................................................98.0 Recommendation for developing innovation strategy...............................................................9Conclusion.....................................................................................................................................10References and bibliography.........................................................................................................11Appendices....................................................................................................................................131
Introduction Innovation is considered as one of the most important aspects of modern day businesses as thisfactor could results in core competence for the organization. In this context, the researcher isrequired to mention that innovation strategy facilitates to improve communication process andthe operation process of an organization (Gawer and Cusumano, 2014) and therefore, managerialefficiency could also be changed due to change in innovation strategy within the organizationalprocess. In this study, the researcher shall discuss the innovation process of Microsoft byconsidering the background of the company in the initial level. After this part, the innovationprocess of the technology giant shall be focused by the researcher. 1.0 Background of the companyMicrosoft has been set up by Bill Gates and Paul Allen in April, 1975. In this context, theresearcher is also required to mention that the headquarters of the company is situated inRedmond, Washington. Although, the company has been founded in New Mexico, United States,the headquarters have been shifted in Redmond, Washington due to the reason of convenience incommunication with the rest of the globe (Verganti, 2013). The company has started itsoperation in the global market after its introduction of MS Office and Windows (Pisano, 2015). The researcher is to mention that the company has a complicated organizational structure as theorganization operates in international context. Under the CEO of the company, CFO, CTO,Marketing and sales officer and Human resource officer operate. The above mentioned managersare responsible and accountable to the CEO Satya Nadella. Under the CFO Amy Hood, ChiefEconomist, treasurer, and accountant work. Like the same manner, the legal and the socialwelfare team also work under the CEO of the company. 2
Figure 1: Organizational structure of Microsoft(Source: Facts About Microsoft | News Center. 2017)From the above figure (Figure 1), the researcher could found that the company has special teamfor developing the technological innovation standard in the organizational process. Fordeveloping the worldwide operation and to encourage the innovation, the company operateshuman resource and technological innovation team. The researcher is to mention that the basic product of Microsoft includes software and onlineservices (Appendix 1). In this context, the researcher is to mention that the company serves its3
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