Innovation and Commercialisation in Jaguar Cars

Innovation and
Commercialisation

Table of Contents

INTRODUCTION
Commercialisation refers to the procedure through a new goods and work can be
introduced in general market. Whereas, innovation is totally based on imaginative thoughts, fresh
ideas, new think in the form of method. Along with this, it is applicable to know about better
solutions in order to meet customers requirements along with existing needs of market.
Therefore, innovation takes place in a unique way in order to applying unique goods, services,
technologies and process that are available to markets, society and government as well. On the
behalf of innovation and commercialisation a business and a firm is able to achieve its targeted
goals at marketplace (Polzin, Flotow and Klerkx, 2016). This reports is based on Jaguar Cars
which is a British multinational car manufacturer brand, its headquartered in England, UK. It
was formed in 1945 by Jaguar Land Rover and serves its overall services globally. Further
discussion will be based on identifying innovations and differences between invention and
innovation. After this various kind of innovation, along with scope of methods for protective
thought to interpret their pros and cons will get covered.
TASK 1
Within the competitive scene, innovation is very crucial aspect into the every business
and firm which is generally used to fulfil consumers needs and demand in a corrective manner.
In context with Jaguar, in order to make luxurious cars they mainly used heavy and high quality
of engine in a different ways by which they can develop better image of their car models and
able to influence people to grab customer's attention in an appropriate manner. As they always
acquire high techniques and tools which is very helpful for them to accomplish targeted goals
and verifiable in a decent manner (Amponsah and Adams, 2017). There are assorted form of
innovative terms which is mentioned below in context with respected organisation:
Innovation:
The procedure of translating inventions or ideas in product and services develop effective
value and for customers will pay is known as innovation. In order implements on proper
innovative ideas, that must be replicable on economical expenditure and must be satisfy a special
needs and wants. Therefore, innovation is generally involves several application of information,
creative thinking and initiatives in order to share so many values from available resources to
make good process of business by which new thoughts and idea can be developed and it will turn
1