Innovation and Commercialisation Assignment Sample

Innovation and
Commercialisation

INTRODUCTION
Innovation is a formatted procedure in which creation of different types of new and
innovative ideas and thoughts along with latest imaginations through the medium of methods and
strategies are conducted for the process of innovation. It includes different type of actions that
reveals new behaviour which is required to be undertaken. On the other side commercialization
is termed as a Process in which different types of financial viable values are framed for an
organisation by taking use of required information and then converting them into finished service
in order to fulfil customer’s desire. Present report has been conducted on Essence drinks that
were founded by Akshay Kumar. Before time organisations remarkably touched high end sales
because of Revolutionary innovative formation. Further, the project includes team work, culture,
innovation importance, vision along with leadership that will help organisation to effectively
outline Innovation and commercialization. In addition with this importance of innovation