Innovation and Commercialisation INTRODUCTION .1 PART 1 1 Explaining innovation and its significance to companies in comparison with invention .1 Explaining how organizational culture, vision, leadership and teamwork shape commercialization and innovation .2 Analysing varied sources of innovation and acts of fostering & developing environment of innovation3 Explaining 4Ps of innovation and use of innovation funnel to analyse and shape innovative ideas .4 Justifying development in frugal innovation and its usage in organizational context .