Innovation and Commercialization in Bigbelly

This report explores the concept of innovation and its importance to companies, with a focus on Bigbelly. It discusses the role of leadership, teamwork, and culture in shaping innovative ideas. It also examines different sources of innovation, the 4Ps of innovation, and the use of the innovation funnel. Additionally, it explores the role of frugal innovation in Bigbelly and how innovation is developed, embedded, and measured in the organization.