This presentation explores the concept of innovation and commercialisation in the context of Essence Drink, a company facing a slowdown in their business. Learn about the importance of the commercial funnel, techniques for testing the effectiveness of new drinks, innovative business case, and tools for protecting intellectual property rights.

Discover the significance of commercial funnels, testing new drinks, protecting intellectual property, and Essence Drink's innovation journey.

Innovation and Commercialisation - Desklib

Innovation and Commercialisation

This presentation explores the importance of innovation and commercialisation in enhancing market operation and profitability. It discusses the commercial funnel, techniques for testing new products, resources required for business innovation, tools for protecting intellectual property rights, and the nature of innovation. The presentation also provides evidence of challenges overcome and concludes with the importance of product differentiation and patent protection.

PowerPoint Presentation

This presentation discusses the importance of commercial funnel, application of new product development, innovation business case, and source of funding in the context of innovation and commercialization. It also explores tools to protect intellectual property. References are provided for further reading.

Leadership Management

Innovation and Commercialization

Artificial Intelligence

Innovation and Commercialization.

This presentation explores the importance of innovation and commercialisation for businesses, focusing on Essence Drinks as a case study. It discusses the commercial funnel, tools for knowledge and intellectual property development, and the business case for innovation. The presentation also highlights the objectives, research, and funding strategies of Essence Drinks. References are provided for further reading.

Business Development