Innovation and Commercialisation: Difference, Importance, Types, and Recommendations
VerifiedAI Summary
This document discusses the difference between invention and innovation, the value and importance of innovation to organizations, different types of innovation, and provides recommendations for Essence drink. It also explores the background and problems of the company, the importance of using a commercial funnel, and techniques for testing the effectiveness of drinks. The document is relevant to the subject of innovation and commercialization.