Innovation and Commercialisation

innovation or commericalization (I&C).

INTRODUCTION
innovation or commericalization (I&C) (I&C) is taught by imposing various practices
through innovators. Innovation is very important as well as effective think that consider adding
new features in existing products or services. Most of the companies in the modern era began to
refocus on their growth and innovation as per their primary concerns (Akter and Rathnayaka,
2019). The main aim of report is to highlight the impact of innovation and its significance to the
employees of Samsung company. The Samsung is the higher brand product which produce
different types of phone with various great features. This help to attract more premium and lower
class people. The report will explain the innovation with its importance in organization as well as
compare with invention. This will covers organizational leadership, vision, culture as well as
team shape to innovation or commercialization. The report will explain 4 P's of innovation with
use of innovation funnel to examine and shape innovation ideas. This will also develop in frugal
innovation and provide examples in context of company range. This will also evaluate the
different tools which that organization use to develop, retain and protect knowledge and
intellectual property.
LO 1
P1 Explaining innovation with importance and compare with invention.
Innovation is the important process which bringing the new thinks and idea about a
product and services into the organization. This has the great impact on the organizational
success. There are various and ample numbers of drivers which push innovation process in an
organizational context, courage, thinking and distinguish might with various driving forces
which are related to innovation process. Samsung group is the well-known as a portfolio brand
that represent the interest of group business in an effective manner (Al-Mubaraki, Muhammad
and Busler, 2015). Innovation plays important role in the business. This importance of
innovation within the organization are as follows:
 The main importance of innovation for employees working in Samsung company help the
firm to assure each and every practice to benefits from the best opportunities.
 The innovation in the existing product is help to increasing productivity of company. In
business always test the ideas and which is provided great surprised by collection of idea
which are work together for make successful productivity plans effective for Samsung.

 The another importance of innovation in product is beat the competitors of Samsung
because through that managers are think innovative which become very east to beat the
competition.
Invention is the process of actualizing a new idea and thinks in the actions, this is the
secondary step of inventing a new products and services. This refers the new product
development not only add new features. For example: the Samsung company is added some new
features in existing phone which is called innovation. But on the other side, Samsung recently
launch new phone Galaxy A50s which is called as the invention. This plays an important role in
the organization because this help to taking charge invention, professional development, give
return to community (Antony, Setijono and Dahlgaard, 2016). The invention and innovation both
are different form each other. For that below is mention difference between innovation and
invention are as follows:
Innovation is the first step to bring about the product which deals with idea for company.
On the other side, invention refer the important process of how can product bring to customers
actually.
Basis Invention Innovation
Meaning This occurrence of new idea for
product and process.
This implies implementation of new
idea for existing products.
Concerned with This concerned with single products
process.
This the combination of various
products and process.
Example Samsung launches new phone which
is Galaxy A50s.
The innovation of Samsung is fold
transforms in the smartphones.
P2 Organizational leadership, vision, culture and team shape to innovation or commericalization
(I&C).
The emphasis innovation or commercialization are related in intermediate manner. That
is more effective and valuable condition where an organization performs and execute the best
fantabulous innovative research or further find more benefits to community defines the
intermediate relationship betwixt innovation or commericalization (I&C) (Archibald and
Archibald, 2016). However, in the present case study of Samsung company, the successful

interoperation of multiple network technologies takes us another step closer to the
commercialization of 5G mobility services.
Vision:
The Samsung company has their vision to inspiring and encourage world or creating
future through the innovative products, technologies and design. This help to amend people live
and contribute in social prosperity. The company is recognized their responsibility and roles as a
creative leader and dedicate their own efforts and resource to offers a new value to industry as
well as all customers sharing values and benefits of employees and partners.
Organizational culture:
The organisational culture is the another important think for Samsung company which
deals with the difference to make the professional journey smoother along with making business
ambitions and successful growth of company (Bertoni and Tykvová, 2015). In order to know,
organizational culture here is select Handy culture model are as follows:
 Power culture: in the organization power culture is held by just a few individual people
who influence the people and staff members. If in the Samsung company manager have
power to change roles of employees which is affect to employees and others because they
think this can be done with negative thinking. But that, is help to give proper shape to
commercialization because changes happens with more responsibilities and skills of
employees.
 Role culture: the role culture is based on the rules and regulation which is implies
organizational structure. As per the organizational structure employee have clearly
delegated authorities within a highly defined structure which is help to give shape to
commercialization because through that employee perform only basis on their role.
 Task culture: the task culture form when the team within organization are formed to
address problems or progress projects (Hall and Sena, 2017). This is very important
things so power within the team will often help to give shape to commercialization.
 Person culture: this culture is defined as individual much see themselves as the unique
and superior to the organization. The company is simple exists with the person culture.
Through that people believe themselves to be the superior to the businesses and give hard
contribution for achieve goals and objectives.
Team work through Tuckman theory:

The team work and collaboration with staff members are also important and effective part
of the business which is provided higher growth to peoples and company. In order to understand
team work here is select Tuckman theory of development are as follows:
 Forming: this is the first stage where leaders are guide to their follower because they are
highly depends on their seniors. Through that they got proper knowledge of work.
 Storming: this is the second stage where team members, attempts to set up themself in
relation with other ream members and leaders (Tuckman: Forming, Storming, Norming,
Performing model, 2017). Here leaders coach to their followers in order to take decisions.
 Norming: here are team members are decided work process and strategy and develop its
process as well as style of working. There is general respect of leaders and some thinks
are shared with leaders and team.
 Performing: here are team members are ready to perform their task with attending
proper roles and responsibilities.
Leadership style:
The Samsung company have Democratic leadership because company have very great
leaders who very genius for attending their goals or for giving excellent decision and guidance to
people for work.
M1
There are different sources of innovation and creation that are help to company in order
to implement innovation in an effective manner:
 Process need: this involves a proper identification of company process weak spots and
correcting or redesign the products for considers more growth at market place. The
proper process of production and supply chain help to meet the needs and wants of
customers and consumers in effective manner (Chun and et.al., 2015).
 New knowledge: this is also the source of innovation which is help to gather knowledge
and skills about new product's development.
D1
The innovation implement on Samsung, need to identify their short term goals fopr
exploring various activities at marketplace. In this case employees perform erffecticvely and
share innovative ideas to manager. Management and director of Samsung is incontestable
capability of employees in order to develop new and effective innovation.

LO 2
P3 P's on innovation and explaining innovation funnel.
Innovation and creation is very essential and effective part of the company which is help
to increase productivity and profit margin of Samsung company. Innovation is refers with adding
new features in the existing products by which Samsung company is create new product, ideas
and services. For that here is mention 4 P's of innovation that are help company in order to
analysis the needs of innovation and its mistakes within the company are as follows:
Paradigm:
The paradigm is the first and effective planned process which company faces changes of
creating innovative ideas and thinks in the effective and proper manner. This refers a specific
innovation strategy and categories. This considers with various changes to achieve target of
organization (Knorringa and et.al., 2016). In case of Samsung company, is plan their proper
innovative process and ideas for more growth factors. In the technological sector company,
radical change which is less effective.
Product:
The product is first and foremost elements of Samsung company on which future
business objectives and goals are dependent. For attracting more customers company decided to
launch new product and sell unique and attractive design of products with the additional services
in an effective manner.
Process:
The process is the another element through that company supply their products to
wholesaler and produce product through best production process (Leliveld and Knorringa, 2018).
For that company have to use best and effective production process.
Position:
The position of new products or innovation are deals with various advertising activities
which Samsung performed well for building a strong relation with its customers.
Innovation funnel:
The innovation funnel is execution of highly enables to constant stream of ideas which
are screened for viability. This also refereed the innovation management process which is more
popular approach for the innovation. This is very important and effective for the business and for

its growth factors. Throughput the collecting information of customer, Samsung company can
deal with innovative concept which is best suited for people want and needs.
Application of innovation funnel in Samsung:
 The first step of innovation funnel is collecting proper information of customer in order to
produce new product and services as per customers requirements. This creates more
benefits for Samsung because that help of this company is able to meet needs and wants
of customers.
 Second step of the innovation funnel, evaluation of ideas those are come by collecting
related information. This is very better aspect for better work for companies effective
growth factors. In this process, manager of Samsung screening different ideas and select
one from this process.
 At the end, management is decided to implement innovation strategy in the company
which its production process for more growth of company.
Illustration 1: Funnel innovation
(Source: Innovation Funnel, 2019)

P4 Develop frugal innovation with use in organizations.
The frugal innovation is reduced a complexness and cost of goods and its productions.
This refers eradicate non-essential features such as a phone, in order to sell this in the more
developing country which provide more benefits to Samsung company.
For example:
Samsung company renowned brand products with different smart phones for attract more
customers in the UK. It is the frugal innovation because country customer are more different by
their preferences, demand and choice. Now company is decided to launch new product by adding
some new features in existing products and services are highly effective for company in order to
reduce complexity and eradicate wastage from production process.
Frugal innovation of Samsung:
The company is more engaged with customers by using antithetic technology like social
media apps for work. It has used by Samsung company can cut down extra expenses investments
is unnecessary thinks (What is frugal innovation? Three defining criteria, 2017). With the help
of frugal innovation company, reduce unnecessary and unwanted features from their
smartphones as well as help to deliver the best quality of features to customers. This helps to
create more effectiveness and building more effective product and goods for setting new
business.
Illustration 2: Frugal innovation
(Source:What is frugal innovation? Three defining
criteria, 2017)

M2
The innovation funnel is the best management and direction process which needed that
each and every idea compared against their roles in the organization. The development of
innovation funnel in the Samsung company, here is includes some important stages which are as
follows: Mouth of funnel: this help to enhance knowledge or information about the innovation
which are needed for company collect data for beat their competitors by knowing its
strategy at market place (Manzini and Lazzarotti, 2016). Narrowing funnel: here is company is design objectives of products and services which
are needed to use in company.
 Narrowed part funnel: this is the last stage where company give shape to their
innovation by using the best quality of products and services at market place.
M3
The frugal innovation plays a very important role in Samsung company because that is
created and capture are the values in the emerging markets. This help to low down the innovation
cost of product and encourage employees with long term facilities. It contributes in design the
products and services (Stojcic, Hashi and Orlic, 2018). This role is provided the best thinking
capacity top employees, along with the frugal innovation Samsung allow gaining effective
competitive advantages and offers their products at global levels with more significance.
LO 4
P7 Different tools that organization use to develop, retain and protect knowledge of intellectual
property.
The intellectual property refer to proper and effective creation of the mind like
inventions, design and symbols and image used in the commerce. It is very important and
effective for Samsung to protect their new product and innovation through competitors by using
intellectual property proper knowledge. Those property rights with knowledge are as follows:
Patent rights:
The is generally provides patent owner with the rights which are used by others. This
help to protect their invention for the 18 months because inventions can be used by others at the
market place in an effective manner by creating same product with same features as well as track

that. This help to protect invention and innovation products of Samsung company (Leliveld and
Knorringa, 2018). In order to gain knowledge and information about the patent here is need to
now about their advantage and disadvantage of patent in proper manner. Those are as follows:
Advantages Disadvantages
 This gives right to stop unwanted
peoples for copying their products,
selling concepts or invention without
their permission.
 This get protection for a pre-determined
period which is allowing keeping
competitors at the buy process.
 This means take certain and ample
number of technical information of
invention publicly available.
 Applying for the patent can take
various time and that is very time
consuming process.
Trademark:
The trademark is sign and marks which is established on products which is help to make
differences between goods and services of one company with another company. This date backs
to ancient times when they used to puts their company marks on the products. That is help to
make proper difference between products or services in an effective manner (Before you apply
for a patent, 2019). With the help of this Samsung manager is highly able to manage their
products in huge similar products. In order to protect their product and highlights difference
between products, management need to study on advantages or disadvantages of trademark
which are as follows:
Advantages Disadvantages
 This has a statutory life s long as the
trademark proprietor to keep renewing
products in the proper manner.
 The another registration of the
trademark in its office is necessary
economical and simple.
 This describes the weakest property
right from the intellectual property
rights.
 In this owner need to provide proof of
their products and services.
 This process is taking higher time to
process their products and services in
an effective manner.

M5
The intellectual property rights is the specific tools which are highly helped to growth of
the company by protecting their products from competitive era. This creates most of the benefits
for the company in the proper market place. These tools are important because this provides
various benefits to Samsung company in the effective manner. Those benefits are here:
Those tools are protected to company production process, invention and concept which is
more effective to maintain brand in the competitive era. For example: trade mark protection is
usually automatic. The registration office ownership of particular invention which creates a more
public records. That are help to confirming claimed ownership of work. However, patent is
involves the formal and complex application. This can help to protect design and their planned
services in the proper manner.
CONCLUSION
From the above study, it had been summing up the innovation or commericalization
(I&C) has very important and effective for the business and for attract new customers towards
the business. The report had been covered by innovation and its importance and invention of
business. The innovation has help to attraction new customer segment toward the business by
doing and adding something new in the existing products and services. On the other side,
invention has helped to created new products and service at market place with growth factors.
This had been covered by vision, handy culture model for knowing culture of company as well
as used Tuckman theory for develop team in company for performing specific roles. This has
also includes a 4 P's of innovation which has helped to understand the market requirements as
well as creates innovation funnel for Samsung company. This has highlighted a frugal innovation
which had helped reduce the production cost by using its. At the end of study, here has included
the knowledge of intellectual property rights like patent and trademarks which helped to protect
their innovative product and invention products in an proper manner.

REFERENCES
Books and Journals
Akter, R. and Rathnayaka, S., 2019. The Impact of Organizational Culture and Leadership on
Organizational Innovation.
Al-Mubaraki, H. M., Muhammad, A. H. and Busler, M., 2015. Measuring innovation: the use of
indicators in developed countries. World Journal of Entrepreneurship, Management
and Sustainable Development, 11(3), pp.220-230.
Antony, J., Setijono, D. and Dahlgaard, J. J., 2016. Lean Six Sigma and Innovation–an
exploratory study among UK organisations. Total Quality Management & Business
Excellence. 27(1-2). pp.124-140.
Archibald, R. D. and Archibald, S., 2016. Leading and Managing Innovation: What Every
Executive Team Must Know about Project, Program, and Portfolio Management.
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Bertoni, F. and Tykvová, T., 2015. Does governmental venture capital spur invention and
innovation? Evidence from young European biotech companies. Research Policy. 44(4).
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Hall, B. H. and Sena, V., 2017. Appropriability mechanisms, innovation, and productivity:
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Stojcic, N., Hashi, I. and Orlic, E., 2018. Creativity, innovation effectiveness and productive
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ONLINE
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