Innovation and Commercialisation

This document discusses the difference between innovation and invention, the link between innovativeness and leadership, organisational culture and teamwork. It also explores the sources of innovation, the 4P's of innovation, and the value of the innovation funnel and frugal innovation to an organisation. The case study focuses on Vauxhall Motors Limited, a UK-based automotive company.

Innovation and
Commercialisation

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Explain difference between innovation and invention.................................................................3
Critically discuss link between innovativeness of a specific organisation and its leadership,
organisational culture and teamwork...........................................................................................5
TASK 2............................................................................................................................................6
Identify and analyse sources of innovation as a core process within specific company.............6
Explain 4P's of innovation with relation to the particular organisation.......................................7
Appraise the value of the innovation funnel and frugal innovation to an organisation...............8
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Innovation refers to the process of bringing out modification or revolution within existing
activities to accommodate the changing requirement of customers. It simply refers to creative
idea that help to differentiate the functioning of particular organisation from other entities
dealing in similar type of industry (Muthinja and Chipeta, 2018). Similarly, commercializing the
innovation helps an organisation to reach out their invention amongst diverse mass and gain
immense success in market. It basically helps to spread the awareness amongst target market to
engage the traffic and gain competitive advantage. To better define the topic Vauxhall Motors
Limited has been selected which is the part of automotive industry whose headquarter is in
United Kingdom. The company has successfully bring out innovation by expanding their
business from engine cars to electric cars in order to reduce carbon emission. This report cover
topics like explain the context for innovation by differentiating it with invention. Along with that
explain different type of innovation that helps in building successful strategy by producing
desirable solution successfully.
TASK 1
Explain difference between innovation and invention
Innovation encompasses the diverse spectrum of idea, thoughts, activities, expression,
problem as well as outcome that emerges the urge to carry out unique procedure with the
objective to satisfy upcoming requirements of customers. It basically leads to the existence of
new idea which possibly helps to bring out favourable changes by bringing modification in the
existing product. Continuous improvisation in the offerings of company helps them to explicitly
build loyal customer base which maximises the investment of company. In relation to the
Vauxhall Motors Limited that offers personal and commercial vehicles realise the essence to
bring innovation. This led the manager along with staff to acquire new techniques or skills and
participate in creating and distributing zero carbon emission vehicles. Such actions attract the
interest of internal as well as external stakeholders who participate together to conduct long term
sustainable performance (Biemans, 2018). Further, commercialization helps in delivering
innovative product within diverse market by spreading adequate information about the product.
This appeal the interest of customer in terms to carry out final purchases. The mangers of
Vauxhall company broadcast their innovative with the help of social and print media in order to

gain significant amount of audience and participate to maintain the interest of external society.
Innovation and commercialisation can directly affect the growth of small business as huge
investment is requirement to brining transmission in existing process which is not feasible for
micro business as it require huge investment. Therefore, this affect the customer and contribution
of small business and acts as a hurdle to attain predetermined objective successfully (Preeker and
De Giovanni, 2018).
Comparison
Basis of difference Innovation Invention
Concept The concept innovation
illustrate that it refers to the
process of bringing out
improvisation in the exiting
processes by inventing new
functioning. Being a part of
competitive environment the
representatives of Vauxhall
Motors Limited constantly
practice in terms to bring out
innovative ideas and
differentiate their functioning.
The concept of invention is
different from innovation as it
leads to the development of
totally new idea which is fresh .
Here the new products and
services are created after
analysing either the problem or
opportunity exist within the
society (Halbinger, 2018. ).
Importance It is not necessary that the
satisfaction derived by
consuming offerings in present
will be same in future as well
due to wide existence of
external factors. So it is
necessary for Vauxhall Motors
to constantly bring innovation
and adding new attributes or
trend in terms to retain the
Inventions refers to out of box
thinking ability of the developer
on the basis of which highly
convenience is provided to
customer by tapping the
untapped opportunity of market.
This help to shape out the entire
workings pattern in terms to
build unique positioning.

customer.
Objective The objective of innovation is
to upgrade the existing service
by acknowledging the changing
preferences in market. For
instance, climate change in the
rising concern due to which
alternation done by Vauxhall
Motors Limited help to enhance
the footfall of outlet and
maximises overall profitability.
To bring revolution and gain
dominance within the market by
delivering suitable values for the
convenience of customer which
scale up the functioning of
business (Wadho and Chaudhry,
2018).
Critically discuss link between innovativeness of a specific organisation and its leadership,
organisational culture and teamwork
Innovation of an organisation is linked with the vision, culture, leadership as well as
culture of an organisation in order to produce out effective output. It promote the efforts of both
employer and employee with the objective to flourish the operations and gain immense amount
of success. Herein, Vauxhall Motors Limited developed innovative products which is electric
cars in order to shape out the operations and give direction to achieve better result (Satchell,
2018).
Vision: Vision state the predetermined goal of an organisation which clearly states the
actions to be performed by overall staff in terms to attain long term objective. In relation to the
Vauxall company whose vision is to develop the product that helps to maintain the sustainable
performance. This led company constantly bring out innovation in remaining update regarding
the changing preferences or priority of customer. Currently, most of the residence of UK prefer
those product and services which safeguard the interest of external environment. Thus, this
promote the organisation to flourish their operation by significantly cover the requirements of
target market (Eckhardt, ed. al., 2018).

Organisation culture: Culture consider as values, norms and attitudes which are
important for organisation and helps to increase the organisational productivity. In different
countries, different types of culture are followed by people which impacted on innovation and
invention. For example, Vauxall company is understanding the culture of company and introduce
electric cars that shape the innovation efficiently.
Leadership: This considered as a method which used by leaders to organise the activities
and run functions effectively. This means leader understand the problem of employees and
provide them optimum solution which helps to accept the challenges. In context to Vauxall
company, following democratic leadership style in which all activities and responsibilities are
delegated that helps to complete work. This is shaping innovation and invention process
successfully (Gobble, 2019).
Entrepreneurial Team : This is the collection of individuals who works collectively at a
workplace that helps to increase the production and profit level. In Vauxall company, team
members are talented and experienced who accepted new technology such as to make electric
cars that helps to complete the goals and in certain period, is shaping innovation.
TASK 2
Identify and analyse sources of innovation as a core process within specific company
Innovation is important for every organisation that helps to give ideas and new thoughts
in order to run a business and increase profitability. The idea of innovation in context to Vauxall
company, to make electric cars has taken from various resources such as:
Unexpected Occurrences: This is considered as source of innovation that occurs from
unexpected activities. Vauxall company, used this sources to innovate something new and
different that will help to attract customers ans helps to improve the profitability (Novikov,
2018).
Incongruities: This means un expectation or something that does not in location or
situation. This is important for organisation to offer variety of products and services so customer
feel happy and buy them in wide range. The management of Vauxall company uses this to bring
innovation in their manufacturing process that can help to maintain the competitive business.
Process needs: This means needs and wants of people are identified by management that
helps to understand what need to produce and when. While running a business, the management

of Vauxall company analysed the needs and wants of customers then produce electric cars that
helps to compete with others (Dodgson, 2018).
Explain 4P's of innovation with relation to the particular organisation
In today competitive environment innovational practices support an organisation to get
access to more opportunities and allow them to survive in marketplace for long run. Innovation
of a new product consists of 4 P's that each company follows within the planning of new product
development (Linder and Williander, 2017). In the present case of Vauxall company, top level
management brining innovation within an aim to capture more market share and to achieve this 4
P's will be more helpful.
Product Innovation:- It is refers to the development of either new product and services
or it involves improvement of existing product or services. In order to achieve success in
marketplace with this product the product development team of Vauxall company must focuses
toward developing a product in a manner that is more feasible and compatible with customer
demand (Johne, 2018).
Positioning innovation:- This element focuses toward fostering the better positioning of
new innovation in marketplace. Hence for this, the leaders of Vauxall company must focuses
toward applying the number of strategies for developing a desirable brand image in front of
target market (Mollick and Robb, 2016). This help in getting higher contentment from people.
Process innovation:- It involves the procedure which is being followed by the
organisation to develop a product. The main emphases at this is thinking instead of adopting a
method fro developing organisational offers. The managers of Vauxall company must focuses
toward enhancing the practices like problem solving as well as critical thinking so that it can be
applied toward completing the innovational project in effective manner (Goodman, ed. al..,
2018).
Paradigm Innovation:- It reflect the market that is consider to be more suitable for
attainment of suitable result in term of future context. It involves a procedure of business entity
which handles the innovations as well as changes while implementing new innovational ideas.
This will support the managers of Vauxall company in developing several aspects for brining and
implementing innovation.
From the above 4P's of innovation it has defined that by using this an organisation can
bring innovation and invention in their business that helps to make higher profits and

productivity effectively. Vauxall company used product, position, paradigm and process for
bringing innovation that helped to attract customers and increase profitability.
Appraise the value of the innovation funnel and frugal innovation to an organisation
Innovation Funnel is a mechanism that enhanced the neutral streams of ideas that can scanned
for viability. It is also called as Funnel Management process, where it is very well known
approach for innovation that is used by many organization which creates innovative action
plans(Biemans, 2018).
Innovation Funnel process:
The process of innovation funnel consists that particular idea is scanned and comparison
with various rules, criteria and filters(Muthinja and Chipeta, 2018).
In context of Vauxhall Motors is a British car company which deals with the vintage and
luxuries cars, this brand is exclusively used in the United Kingdom(Johne, 2018). The process
innovation funnel are given below:
The mouth of the Funnel:
The first step of this process is defines to collect as many as ideas as possible, by purpose
of doing that organization spreads its knowledge and accessibility of information. The more
ideas expands the large number of quality of solution will be an effective(Preeker and Giovanni,
2018).
The Vauxhall Company manufactured the luxuries cars now the trend is changing the
company wants to invades in electronic field (Preeker and Giovanni, 2018). So, now they have
invested their capital through the source of Innovation Funnel by having a idea of launching
Electric car.
Narrowing the funnel:
After the first phase the second step briefs about the idea of an organisation which
developed in the first phase the innovation funnel identifies the cost benefits, risks and other
factors after investing by the company into new venture through them (Halbinger, 2018).
In the case of Vauxhall company, they have invested for their idea now the budget will be
analyse by Innovation funnel about how much it cost effective means, raw materials, resources
etc. as well as profit margin is also included in it (Eckhardt,, ed. al., 2018).
Narrowed part of funnel:

The final process of innovation funnel, the organization ensures that the idea was selected
is the outcomes are attaining to the objectives at time when the company was started (Gobble,
2019). It necessary that the idea should be passed from all the process of innovation funnel
otherwise it will give a negative impact.
Similarly, for the Vauxhall company they have analysed that their ideas where they have
invested is it covering the benefits or deliver the outcomes as per expectation or not. Better
market research will provide the suitable scope of investment to the organization of its any
venture(Dodgson, 2018).
Frugal Innovation:
Frugal innovation is a process of deducting the barriers, complexity, and other cost of
goods which are incurred unnecessary (Novikov, 2018). The motive of this procedure is to
remove the unwanted configuration to secure investment of an particular idea in favour of
organization.
The application relevant of Frugal innovation in Vauxhall company will generates the
better profits, well structured plan of budget of an project as well as it will secure from the
unwanted conflicts which can effect to the project idea and the organization performance.
CONCLUSION
From the above report it has been determined that both innovation and commercialisation
are an essential part of organisation which is associated in bring out certain creation and
broadcast it through various channel. Focus needs to be given in terms to analyse the significant
source of innovation and link it with the culture of an organisation. The 4P's of innovation assist
an organisation to gain competitive benefits in terms to covert innovative idea by developing
practical concept into reality. Further, frugal innovation is used to mitigate the chances of
complexities and carry out the functioning of an organisation effectively.

REFERENCES
Books and Journals
Biemans, W., 2018. Managing innovation within networks (Vol. 7). Routledge.
Muthinja, M. M. and Chipeta, C., 2018. What drives financial innovations in Kenya’s
commercial banks? An empirical study on firm and macro-level drivers of branchless
banking. Journal of African Business. 19(3). pp.385-408.
Preeker, T. and De Giovanni, P., 2018. Coordinating innovation projects with high tech suppliers
through contracts. Research Policy. 47(6). pp.1161-1172.
Halbinger, M. A., 2018. The role of makerspaces in supporting consumer innovation and
diffusion: An empirical analysis. Research Policy. 47(10). pp.2028-2036.
Eckhardt, J. T., ed. al., 2018. Open innovation, information, and entrepreneurship within platform
ecosystems. Strategic entrepreneurship journal. 12(3). pp.369-391.
Gobble, M. M., 2019. News and Analysis of the Global Innovation Scene. Research-Technology
Management. 62(4). pp.2-9.
Novikov, S. V., 2018. Russian support for innovation and export growth. Russian Engineering
Research. 38(4). pp.305-308.
Dodgson, M., 2018. Technological collaboration in industry: strategy, policy and
internationalization in innovation (Vol. 11). Routledge.
Johne, F. A., 2018. Industrial product innovation (Vol. 21). Routledge.
Satchell, P., 2018. Innovation and automation. Routledge.
Goodman, L., ed. al.., 2018, August. WEAR Sustain Network: Ethical and Sustainable
Technology Innovation in Wearables and Etextiles. In 2018 IEEE Games,
Entertainment, Media Conference (GEM) (pp. 1-9). IEEE.
Wadho, W. and Chaudhry, A., 2018. Innovation and firm performance in developing countries:
The case of Pakistani textile and apparel manufacturers. Research Policy. 47(7).
pp.1283-1294.