Innovation and Commercialization: Importance, 4Ps, and Funnel

This article discusses the importance of innovation and commercialization in organizations, with a focus on the 4Ps of innovation and the use of the innovation funnel. It includes a case study on Dyson, a British technology company. Topics covered include the difference between innovation and invention, the importance of innovation from macro and micro perspectives, and how organizational vision, leadership, culture, and teamwork shape innovation and commercialization.