Innovation and Commercialization

Innovation and Commercialisation INTRODUCTION 4 TASK 1 4 P1 Explain innovation and determine its importance to organizations in comparison with invention. 5 TASK 2 6 P3 Explain the 4 Ps of innovation and explain the use of the innovation funnel to examine and shape innovative ideas. In addition, marketing is described as a method that helps enterprises to build further new products and services within a specific market.