This report analyzes the concepts of innovation and commercialization, using Hakim as a case study. It examines the importance of innovation in organizations, various sources of innovation, and how to foster an innovative culture. The report also delves into the significance of vision, leadership, and teamwork in shaping commercialization and innovation. It analyzes the 4 P's of innovation, frugal innovation, and the commercial funnel. Finally, it discusses tools for developing, protecting, and retaining knowledge and intellectual property.