Media as a means for innovation and development of UAE

This research aims to analyze the contribution of media in bringing innovation and development in the UAE industry, with a focus on the Dubai media industry. It will explore the impact of changing media trends, identify emerging factors driving innovation and development, and provide recommendations for implementing media strategies. The study will shed light on the significant impact of media trends in organizational innovation and creativity.

Running head: INNOVATION AND DEVELOPMENT OF UAE
Media as a means for innovation and development of UAE: Analyzing the contribution of the
Dubai media industry to achieve UAE vision
Name of the student
Name of the university
Author note

1INNOVATION AND DEVELOPMENT OF UAE
Table of contents
1. Title:.............................................................................................................................................2
2. Brief description overview of the research area and Significance of the proposed study...........2
3. Aim and objectives......................................................................................................................3
4. Relevant literature........................................................................................................................4
Importance of innovation and development in business..............................................................4
Media trends in Golf countries....................................................................................................5
Device marketing trend in UAE..................................................................................................6
Contribution of UAE government in innovation and creativity..................................................6
5. Research design:..........................................................................................................................7
6. Methodology................................................................................................................................8
8. Risk consideration.....................................................................................................................10
9. Assumed Outcomes...................................................................................................................10
10. Expected Timescale.................................................................................................................11
Reference list and bibliography.....................................................................................................13

2INNOVATION AND DEVELOPMENT OF UAE
1. Title:
Media as a means for innovation and development of UAE: Analyzing the contribution of the
Dubai media industry to achieve UAE vision
2. Brief description overview of the research area and Significance of the proposed study
Social media has become the major contributor in innovation and technological
innovation in industry. It cannot be denied that the success stories of social media have widely
impacted on the fortune of the organizations. Media has become essential tool in daily life. By
adding value of consumers’ life, it has driven the business growth in 21st century (Ren,
Eisingerich and Tsai 2015). In this situation, it has become necessary for the organizations to
analyze the significant impact of media in case of bringing creativity and innovation. In the
words of Hanelt et al. (2015), by bringing the important media tools in the workplace, rapid
changes in marketing trend helped the company to sustain in the competitive market. New
product development process can be done effectively by using the social media. In the words of
Abdullah (2016), analyzing the social media trends in Golf countries, it has been identified that
Middle East is remotely connected with the digital marketing. After the globalization, different
digital marketing initiatives have been introduced in the industry. In most of the cases, online
marketing trends has brought the digitized opportunities for the organizations to identify the
potential customers. Therefore, it can be said that depending on the uses of social media,
marketing communication is being smoother in every year.
Innovation and creativity have become the fundamental requirement in the modern
management system. In order to maintain the standard business performance, media has become
necessary for fulfilling the aspirations of the customers. Traditional performance management

3INNOVATION AND DEVELOPMENT OF UAE
techniques are being able to help the organizations for sustaining in the market. Therefore, it can
be said that thee innovation has become necessary for sustaining in competitive business
environment (Hanelt et al. 2015). It has been analyzed that with rapid growth in technology,
media has become the major contributor in case of driving the business communication process
in Dubai. In the words of Ren, Eisingerich and Tsai (2015), the government has also taken
various initiatives for bringing the social changes in the case of analyzing the business practices
in the workplace. The significance of this study is it will shed light on the significant impact of
media trends in organizational innovation and creativity. It will be beneficial for the
organizations for bringing the appropriate media initiatives so that innovation and creativity can
be maintained.
3. Aim and objectives
The aim of this research is to analyze the contribution of media in case of bringing
innovation and development in the workplace so that growth can be introduced in UAE industry.
Objectives
 To analyze the impact of changing media trends for bringing innovation and creativity in
Dubai industrial growth
 To identify the emerging factors, which impact on driving the innovation and
development process in UAE
 To provide measurable recommendations against the challenges, which are being faced
by the organizations in case of implementing media strategies
Research question

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1. What can be the impact of changing media trends for bringing innovation and
creativity in Dubai industrial growth?
2. Which are the emerging factors, which impact on driving the innovation and
development process in UAE?
3. What can be the measurable recommendations against the challenges that are being
faced by the organizations in case of implementing media strategies?
4. Relevant literature
Importance of innovation and development in business
The innovation is about increasing profit margin as well as bringing business
opportunities in the workplace. In case of securing market position, the management adopts
strategies for bringing growth development through effective innovation strategies (Wagner,
Vollmar and Wagner 2014). In order to sustain in the competitive business environment, it is
very important for the organizations to adopt the innovation strategies in the workplace. Through
innovation the latest changes can be adopted in the workplace. In order to overcoming the
business risks, the innovation tactics are important. It is true that in order to overcoming the
financial crisis, innovative entrepreneurship tactics are important. With this initiatives, the
poverty reduction, job creation, economic growth and development can be brought in the
industry. By continuing this it can be said that through innovation, dynamic products and
services can be introduced in the workplace. On the other hand, it cannot be denied that
innovation can help to gain opportunities from the changing market. By introducing innovative
products in the market, living standard of the community can be increased. It is true that with
innovation and development initiatives, employment rate as well as contribution of the
community in business success can be increased.

5INNOVATION AND DEVELOPMENT OF UAE
Media trends in Golf countries
In the words of Abdullah (2016), analyzing the social media trends in Golf countries, it
has been identified that Middle East is remotely connected with the digital marketing. After the
globalization, different digital marketing initiatives have been introduced in the industry. In most
of the cases, online marketing trends have brought the digitized opportunities for the
organizations to identify the potential customers (Levy and Lemeshow 2013). On the other hand,
it is true that depending on the current opportunities in the UAE industry, diversity in the global
marketing trends have brought the major challenges for the company. Google has become the
major contributor in case of influencing search engine technique. Due to availability of
organizational information on the internet, search engine optimization process has become
popular among the customers for helping them to make their pre purchasing decisions. Not only
the search engine optimization, but also the search engine marketing has become popular among
the UAE people. During the 21st century, visibility of marketing websites has been increased. On
the other hand, it is true that personalized content has become popular in the Golf countries. If
the marketing trend of 2018 can be properly followed, in that case it will be identified that the
advanced marketing automation technique has impacted on the marketing communication and
behavioral characteristics of the customers. It is true that after 2018, popularity of video content
has been increased in the market (Mbrsg.ae 2018). In this case, the transparency between the
employers and customers is being maintained. In most of the cases, the large numbers of
customers are being convinced depending on video content introduced by the organizations
(kloudkafe.com 2018). Live chat and chat bots have been introduced by the organizations for
getting connected with the customers for 24 hrs. In this case, the service standard of the
companies are being properly maintained. On the other hand, due to this media trend, the

6INNOVATION AND DEVELOPMENT OF UAE
customer relationship has become smoother for the organizations (Ren, Eisingerich and Tsai
2015). Therefore, it can be said that the media trend in Gulf countries have brought growth
opportunities for the organizations.
Device marketing trend in UAE
Commerce marketing has become highly popular in UAE. It is true that due to
technological opportunities in the market, mobile growth has brought various apps in the market,
which has increased the accessibility of business. As stated by Ren, Eisingerich and Tsai (2015),
with the help of mobile devices, shoppers are constantly being able to get connected both
mentally and physically with the business websites (Abdullah 2016). As a result, the information
regarding discount offers and new product development, are easily being available for the
customers. Through different marketing channels, it has become easier for the organizations to
implementing the brand strategies in an effective manner. Due to increasing app opportunities in
the market, the transaction process has become the easier for the customers through mobile
(Reim, Parida and Örtqvist 2015). By analyzing the sales revenue in UAE, it has been identified
that large numbers of sales transactions are being done through mobile device. The combining
data process, it becomes easier for the marketers to understand the taste of the customers. It has
become easier for the marketers to identify target shoppers. Due to increasing the trend of mobile
payment opportunities, different payment apps have been introduced in the market, which has
helped to develop others businesses (Goel 2015). In the year 2018, the growth through mobile
app payment has increased 20 to 24% which is quite impressive (kloudkafe.com 2018).
Contribution of UAE government in innovation and creativity
In the words of Liu and Atuahene-Gima (2018), in order to bring the huge business
opportunities in UAE, the UAE government has adopted national innovation strategy. The

7INNOVATION AND DEVELOPMENT OF UAE
innovative job designing factors have been introduced in the market by the government so that
the flexible working environment can be properly maintained. In case of encouraging the
creative values of the employees, the cultural values are strongly being maintained by following
the government policies. Openness and new ideas are being highly encouraged by the
government in UAE (Hanelt et al. 2015). In case of maintaining the healthy organizational
environment, the government has decided to introduce leadership and effective cultural
environment in the workplace (Drucker, 2014). As its result, two areas of human perception such
as cultural expectations and creative skills of the employees are being strongly maintained in the
workplace.
5. Research design:
Research design is the systematic method of organizing and designing the data and
information from different resources (Novikov and Novikov 2013). In order to gather
appropriate data regarding the research issue the researcher has to use appropriate philosophies,
approaches and designs. Media as a means for innovation and development of UAE is the
primary concern of this very specific study. It has been observed that social media has become
the major contributor in innovation and technological innovation in industry. Media has become
one of the most essential tools in daily life (van Wyk 2012).
However, research philosophy is the approach of evaluating data based on theoretical and
philosophical approaches. Research philosophy is of three major types such as positivism,
interpretivism and realism (Mary Converse 2012). Positivism philosophy helps the researcher in
making in-depth and keen observation on the research issue. As per the opinion of numerous
positivist philosophers, an individual can repeat observations. Interpretivism is the systematic
approach of interpreting collected data in different point of views. Realism is the combination of

8INNOVATION AND DEVELOPMENT OF UAE
two research philosophies that is interpretivism and positivism. After making keen observation
collected data is interpreted from different perspectives (Coleman 2013). However, this very
study will focus to select positivism research philosophy in order to observe the issue from
different point of views.
Research approach enables to gather information from different theoretical approaches be
it new or existing (Håkansson 2013). Deductive and inductive are two important ways of
research approaches. Deductive research approach enables to analyze the identified research
issue from existing theories already discussed in the literature review chapter. It has been
however analyzed that rapid changes in marketing trend helped the organizations to sustain in the
competitive market. New product development process can be done effectively by using the
social media. Therefore, it can be said that depending on the uses of social media, marketing
communication is being smoother in every year. On the other hand, inductive research approach
is able to evaluate data from new theories, which is even not analyzed in literature review.
However, this very specific study will focus to select deductive approach for evaluating data
from existing theories.
Research deign is constituted with three major types which include descriptive research
design, exploratory research design and explanatory research design (van Wyk 2012). This study
would like to choose descriptive research design for describing the collected data without
interpreting its essence from different point of views. As a result, there is least opportunities of
manipulating the research issue from various perspectives.

9INNOVATION AND DEVELOPMENT OF UAE
6. Methodology
Research methodology is the systematic process of collecting and acquiring data of
identified research issues from different valid and reliable resources. Data collection, data
analysis and sampling techniques are one of the most significant parts of research methodologies.
Data collection:
Data collection helps in gathering information from different resources be it primary or
secondary. Primary data collection enables the researcher in gathering data by conducting survey
or interview (Tracy 2012). With the help of primary data collection method, an immediate
response can be gathered from the participants. On the other hand, secondary source of data
collection involves the researchers in gathering appropriate data from journals, magazines
newspapers and so on.
In this study, secondary source of data collection technique will be used in order to
critically evaluate the media as a means for innovation and development of UAE by analyzing
the contribution of the Dubai media industry to achieve UAE vision.
Data analysis:
Data analysis is the systematic tools of evaluating the collected data from numerous
resources. In this study, thematic analysis will be conducted for critically evaluating the
identified research issue (Collis and Hussey 2013). By choosing three important themes on
media as a developmental innovation the study would like to discuss on how innovation and
creativity have become the fundamental requirement in the modern management system. In order
to maintain the standard business performance, media has become necessary for fulfilling the
aspirations of the customers.

10INNOVATION AND DEVELOPMENT OF UAE
Sampling techniques:
Sampling involves in gathering data and information from particular group of people
amidst large number of population. Probability and non-probability are the two most important
ways of collecting sample size (Collis and Hussey 2013). As probability selects samples
randomly the study would like to choose non-probability sampling techniques with the help of
which the research will involve those resources and sample sizes which are directly involved
with the identified research issues.
7. Ethical issues
In order to complete a research project, the researcher has to follow proper ethics and
regulations. While conducting the entire research project the researcher may have to face
immense challenges in communicating with those people who have language barrier. Therefore,
the researcher intends to avoid in involving those respondents who have language barrier.
However, this kind of cases can be considered under ethical dilemma (Wahyuni 2012). On the
other hand, while collecting data the researcher should not indulge any invalid data resources.
The researcher should focus on involving those information which have reliability and validity.
8. Risk consideration
While collecting data and information the researcher may have to face risk factors
that should be minimized by implementing effective policies and regulations (Levy and
Lemeshow 2013). When considering risks, the IRB considers only those risks associated with the
research, i.e., physical, psychological, social, legal, emotional. Due to any kind of economic risks
and physical injuries the researcher would have to make arranges of taking immediate action.

11INNOVATION AND DEVELOPMENT OF UAE
9. Assumed Outcomes
After evaluating the entire study, it can be assumed that the outcome will be positive the
researcher would be able to complete the entire research paper successfully. It has been observed
that innovation can help to gain opportunities from the changing market. By introducing
innovative products in the market, living standard of the community can be increased. It is true
that with innovation and development initiatives, employment rate as well as contribution of the
community in business success can be increased. Therefore, it can be concluded that media plays
one of the most significant roles in rendering innovation.
10. Expected Timescale
This very specific timescale will provide an estimated research plan based on which the
entire project will be conducted successfully.
Main activities/ stages 1st-2nd
year
1st-2nd
year
2st-3rd
year
2st-23rd
year
3rd-4th
year
4th
year
Topic Selection
Data collection from
secondary sources
Framing layout of the research
Literature review
Formation of the research
Plan
Selection of the Appropriate
Research Techniques

12INNOVATION AND DEVELOPMENT OF UAE
Primary data collection
Analysis & Interpretation of
Data Collection
Conclusion of the Study
Formation of Rough Draft
Submission of Final Work
Table: Expected Time-schedule
(Source: As Created by the Author)

13INNOVATION AND DEVELOPMENT OF UAE
Reference list and bibliography
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Social Network and Smartphones Customers Trends with Reference to the Brand Personality as
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Abu Daabes, A., 2018. Islamic marketing paradoxes: a way to understand it again…. Journal of
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Coleman, R. (Ed.)., 2013. Deleuze and research methodologies. Edinburgh University Press.
Collis, J. and Hussey, R., 2013. Business research: A practical guide for undergraduate and
postgraduate students. Macmillan International Higher Education.
Collis, J. and Hussey, R., 2013. Qualitative psychology: A practical guide to research methods.
Sage.
Drucker, P., 2014. Innovation and entrepreneurship. Routledge.
Goel, A.K. ed., 2015. Product Innovation Through Knowledge Management and Social Media
Strategies. IGI Global.
Hanelt, A., Piccinini, E., Gregory, R.W., Hildebrandt, B. and Kolbe, L.M., 2015, March. Digital
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Business Models of Automobile Manufacturers. In Wirtschaftsinformatik (pp. 1313-1327).
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uae-ksa-special/ [Accessed on 27th Dec, 2018]

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Leeflang, P.S., Verhoef, P.C., Dahlström, P. and Freundt, T., 2014. Challenges and solutions for
marketing in a digital era. European management journal, 32(1), pp.1-12
Levy, P.S. and Lemeshow, S., 2013. Sampling of populations: methods and applications. John
Wiley & Sons.
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dysfunctional competitive environment: The roles of competitive strategies and market-based
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van Wyk, B. 2012. Research design and methods Part I. University of Western Cape.

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Vij, A., 2017. Adoption of Social Media Marketing-An Overview of UAE Service
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