Innovation and Enterprise: Evaluating a Chosen Product and Enhancing its Strengths
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This assignment evaluates an innovative product of Elliot Brown Ltd, a British watch brand, and discusses its strengths and shortcomings. Recommendations are provided to enhance the strengths and improve the shortcomings of the product.
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INNOVATION AND ENTERPRISE
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Table of Contents INTRODUCTION...........................................................................................................................3 TASK...............................................................................................................................................3 Background of company and description of situation.................................................................3 Evaluating chosen product and determining its strengths as well as shortcomings....................3 Recommendation in context of enhancing strengths of good and improving shortcomings......4 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................6
INTRODUCTION Innovation is defined as process or action in context of adding value for consumers, which is quite beneficial for an enterprise. The current assignment will be based on Elliot Brown Ltd, which falls under list of top 15 companies that manufacture watches for men and women's. The current assignment will evaluate innovative product of company and explain its strengths as well as shortcomings. Furthermore, the report will define suggestions in regard to enhance key strength and improve shortcomings of creative item. TASK Background of company and description of situation Elliot Brown Ltd, is recognized as one of the most popular start up British watch brands in the United Kingdom. It has created stout watches for more active and productive men's and female's as well. The co-founder have lead company with passion for innovation and combining their expert talent, skills and knowledge to manufacture watches that fill a gap in market. In recent time, due to late night shifting and professional careers, many women's are facing issues relate to their safety as their parents are also concern in context of same thing. According to this, situation organization may take initiative to innovative some new product. Evaluating chosen product and determining its strengths as well as shortcomings Elliot Brown may innovate a new product for women's, which made them able to feel free from any kind of threat or issues related to security especially when they travel alone and go back to home at late night after completing working hours. Organization may generate a creative idea by applying and following the suggestion of innovation theory. Innovation diffusion theory is included in list of 4 types of theories in context of innovation (Theories of Innovation Adoption and Real,2020). According to this concept, organization may think toward identify current needs and requirements of consumers through which it may offer a product which help to provide satisfactory experience to individual buyer. By applying this theory, company may generate decision to manufacture smart security watches for female's, which is one of the most effective innovative ideas that provide benefits to organization as well as women's as its target customers (Black, Liedeman and Ryklief, 2020). Organization has manufactured varied watches for both male and female, but these are not much effective in context of women security (Yuen and et.al., 202). High tech security watches in
regard to above purpose provide unexpected outcomes in term of decreasing number of cases related to kidnapping, etc. Strengths- Elliot Brown by using the theory of innovation and generating new idea, may produce its safety watch exclusively for women, to protect them from any kind of unethical activities. The key strength of these watches is that it help to track the location of individual or user especially female's when they fall under any situation which may affect their life. This safety watch makes utilize of custom-made technology that uses smartphones of consumers to trigger emergency alarms to a network of pre-set recipients. With the help of this product, user may connect two or more members, when they need them on emergency basis. It saves the number of those people who may reach at the location and able to support female. Shortcomings- It can be said that, in today's era technology change the way people conduct varied activities and practices, but due to some technical defaults it creates issues which may put negative impacts on daily life activities (Roy, Chowdhury and Aslam, 2020). For example, when female use smart security watches, they may face problem to send notification because poor network connectivity unable them to alert people whose numbers or ID saved in watches systems. Technical default may impact negatively upon security of women's, which is not acceptable. Furthermore, along with above disadvantage in context of innovative security watches, another thing may impact negatively upon success of product and that is battery default in term of low battery power. Recommendation in context of enhancing strengths of good and improving shortcomings As discussed and evaluated above, Elliot Brown security watches have certain strengths, on the other hand, it has some shortcomings which may impact success and sales of this product negatively. In context of pros and cons, company may take varied initiative by following some suggestions that are; ï‚·In the best feature in watches is tracking devices which define the location of user to other people when they track them to help in emergency situation. Organization can add more value within it by adding the feature in term of system which support user to identify nearby location where they can take help in term of security from cops.
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ï‚·Furthermore, along with that, company can feed emergency number in watches system which female can use during situation when they needed. It helps them to just push the bottom and get support from any activity nearby them which is unethical and quite different form example, presence of unknown person who continually watching user and revolve around bus stand when female wait for vehicle. ï‚·All above suggestion are quite good. But still certain shortcomings are accessible for which company can also take major actions. For instance, this department can implement high network connectivity systems which covers good range and connect users quickly with other people whether they are family members or friends. It is quite important that connectivity system in watches are better, because it enables female to alter other for their help. ï‚·Moreover, another default that firm can solve is related to battery, it can add solar battery system in watches which help to give power even when it is not charged (Boretti, 2020). CONCLUSION From above analysis, it has been concluded that by manufacturing safety watches for women's, company has built its strong and the most influencing brand image in market. By summing up above discussion, it has been identified that by following the theory of innovation, firm has innovated a safety watches that has protected most of the females from unpredicted incidents.
REFERENCES Books and journals Black,G.F., Liedeman,R. and Ryklief,F., 2020. Using handmapsto understandhow intersectinginequalitiesaffectpossibilitiesforcommunitysafetyinCape Town.Community Development Journal.55(1).pp.26-44. Boretti,A.,2020.Solarphotovoltaicandbatterieshaveunaffordableenvironmentaland economic costs.Energy Storage, p.e206. Büyüközkan, G. and Güler, M., 2020. Smart watch evaluation with integrated hesitant fuzzy linguistic SAW-ARAS technique.Measurement.153.p.107353. Cleary, J. and et.al., 2020. On the energy storage scene.Renew: Technology for a Sustainable Future.(150). p.23. Hossain, M.S. and et.al., 2020. Integration of smart watch and geographic information system (gis) to identify post-earthquake critical rescue area part. i. development of the system.Progress in Disaster Science.7.p.100116. Indrayana, I.N.E. and et.al., 2020, July. Design of Children Monitoring Application for Outdoor Activities Using a Smart Watch. InJournal of Physics: Conference Series(Vol. 1569, No. 3, p. 032093). IOP Publishing. Roy, M., Chowdhury, C. and Aslam, N., 2020. Security and privacy issues in wireless sensor and body area networks. InHandbook of computer networks and cyber security(pp. 173-200). Springer, Cham. Xu, W. and et.al., 2020. Gait-Watch: A Gait-based context-aware authentication system for smart watch via sparse coding.Ad Hoc Networks.107.p.102218. Yuen, K.F. and et.al., 2020. Factors influencing autonomous vehicle adoption: An application of thetechnologyacceptancemodelandinnovationdiffusiontheory.Technology Analysis & Strategic Management.pp.1-15. Online TheoriesofInnovationAdoptionandReal.2020.[ONLINE].Availablethrough: <https://ohiostate.pressbooks.pub/drivechange/chapter/chapter-1/>