Innovation and Enterprise - Professional Presentation

Innovation and Enterprise
(Professional Presentation)

INTRODUCTION
 Innovation can be defined as bringing something new in an already established products and services.
 An innovation can assist organisation in gaining competitive advantage and also it will assist them in
attracting large range of consumers.
 There are various characteristics and attributes linked with an innovator like risk taking, staying positive
and being a team player.
 Present report will lay emphasis Virgin Atlantic which is a British Airlines whose Main office is in
England.
 Present report will lay research and analyse the relationship and influence innovation knowledge and
skills have on business practice within a chosen organisation.

An overview on innovation within
organisations
 The virgin media has been involved in implementing various innovations in order to
enhance the experience of consumers.
 They have employed adequate staff members so that the needs and preferences of the
customers can be taken into account.
 Virgin Atlantic first in world to use wearable technology to serve passengers (Von
Hippel, 2016).