Innovation and Entrepreneurship: Business Plan for Caffeine Express

Innovation and
Entrepreneurshi
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Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
CONCLUSION...............................................................................................................................................8
REFERENCES................................................................................................................................................9

INTRODUCTION
Innovation refers to the use of right approaches so that the new products and services can
be introduced within a particular market. It can be quite helpful in order to ensure that the
introduction of these products and services can be done in the right manner and this can help in
attaining the overall goals and objectives. Entrepreneurship refers to the taking of risk in order to
start a new business venture in order to earn higher-level of profits (Boysen, Jansen and Knage,
2020). This report is based on creation of a Business Plan for starting a new Business in the
market. Business considered for this report is Caffeine Express. It is a Restaurant which will
provide Coffee and other food items to the customers who visit it. It will be located in London,
United Kingdom. In this report, a detailed and specific focus will be made on the various types
of aspects which are related with the Business Plan.
MAIN BODY
Executive Summary- Restaurant which will be opened is named Caffeine Express. It is a
Restaurant which will provide Coffee and other food items to the customers who visit it.
Therefore, it is quite important that the preparation of a Business Plan can be done so that the
support to the Business Idea can be provided in the right manner. This will be quite helpful in
ensuring that the Business is successful in the future and can attain its detailed goals and
objectives in a proper manner.
Start-Up Business Idea- The products and services which will be provided by Caffeine
Express to its different types of customers are as follows-
 Coffee- It will be the main product which the Business will provide to the customers.
Different types of Coffee will be provided to the customers by the Restaurant which will
be quite helpful in ensuring that they are able to ensure that they can fulfill the wide
range of needs and requirements of the customers quite appropriately.
 Other Food Products- Other Food Products will also be provided to the customers by
the Business which will help a lot in ensuring that the Business is able to meet out the
wide range of needs and requirements of the customers in a proper manner.
Industry Profile- Industry in which the Caffeine Express will operate is the Food &
Beverage Industry. This industry is quite strong in the market and therefore serves the
needs and requirements of a lot of customers (Dodgson and Gann, 2020). There is a
higher-level of demand of Coffee and Other Food Items for the customers which
therefore can tend to attract them a lot. Therefore, this makes this industry quite attractive
for the various types of customers in the market and thus it ensures that the organizations
which are operating under it can earn higher-level of profits in the future quite effectively
and efficiently.