Innovation and Entrepreneurship in Marshfield Bakery Limited

Innovation and
Entrepreneurship

Executive Summary
As per the report is covered about innovation and enterprise along with creating better
business plan of chosen company which enhance to generate opportunities and challenges. In
further report is concluding about competitive analysis, different business model along with brief
marketing plan for effective understanding business structure.

Table of Contents
MAIN BODY...................................................................................................................................3
Start up business Ideas(Product or Services):........................................................................3
Industry Profile:......................................................................................................................4
Business model.......................................................................................................................6
Point in Differentiation...........................................................................................................7
Challenges to the business ideas.............................................................................................7
Prospective customer..............................................................................................................7
Brief Marketing Plan..............................................................................................................7
Competitors analysis..............................................................................................................8
Sources of Funding.................................................................................................................8
Intellectual property................................................................................................................8
CONCLUSION................................................................................................................................1

INTRODUCTION
Innovation and entrepreneurship are both important specification of developing
successful commercial business. Innovation is concept which refer about creativity or new ideas
to implement in product and services method sources of supply chain and organisation (Akpan,
2020.). This is an innovation is more than an idea or an innovation that create invention its the
result of taking towards market (Celtekligil and Adiguzel, 2019). As the entrepreneur innovation
are kind of creators where they introduce their vision which is out of the box kind and having
motive to setting up new bench towards further trends. The ability to motivate sense of vital
component of thriving business where it seen as an essential aspect of entrepreneurship.
In this report, the small company is considered is Marshfield Bakery Limited as it located
in Chippenham, United Kingdom (Ghezzi and Cavallo, 2020). It is part of Food Wholseler
industry. Marshfield Bakery Limited has 82 employees as it having location and generates
$6.59million in sales(USD). It has 886 corporate family connection, further in topic is elaborate
about product and service information industry profile , company differentiation and from other
product within similar product and services. Along with challenges of company customer
perspective better product and service offers and brief marketing plan through effective
competitive analysis.
MAIN BODY
Start up business Ideas(Product or Services):
As the company Marshfield Bakery Limited that is small business which they provide
bakery related food and services. Along with it generally enhance medium price offer in
their products. They have different location their services provide, but they are planning to
coming up with Herbal Bakery product and services. The motive of manufacturing Herbal
bakery product is to making people health fit and reduce to unhygienic food material. On
the basis of survey majority of people in UK are non vegetarian but Marshfield Bakery
wants to supply effective source of bakery to those people who are vegan in nature and like
to eat food vegetables and others (Choe, Oettl and Seamans, 2020.). There are many flavour
which are highlight on basis of Dianthus and Lavender Gelato type of Sandwiches and other
like biscuits, eggless cake and pastries to provide by the Marshfield Bakery company. Some
of Herbal Bakery product could be medical trait nature as well as it would help to adults