Innovation and Entrepreneurship in Hospitality | Report

Running head: INNOVATION AND ENTREPRENEURSHIP IN HOSPITALITY
INNOVATION AND ENTREPRENEURSHIP IN HOSPITALITY
Name of the Student
Name of the University
Author Note

INNOVATION AND ENTREPRENEURSHIP IN HOSPITALITY1
Table of Contents
Introduction......................................................................................................................................2
Innovation in the Emirates Airline ticketing department................................................................2
Challenges in the different eras of ticket booking...........................................................................4
Challenge identification...................................................................................................................4
Application of applied creativity and innovation model.................................................................4
Conclusion.......................................................................................................................................6
References........................................................................................................................................8

INNOVATION AND ENTREPRENEURSHIP IN HOSPITALITY2
Introduction
The report is focused towards understanding the prospects of innovation and
entrepreneurship that can be applied to the hospitality and tourism industry. The selected
organization for the study is the Emirates Airline Services. The specific department that has been
selected for the study is the ticket booking department. Hence, the focus of the study is towards
understanding the innovative aspects that have been historically attached with the functions of
the department. The applied creativity and innovation model would be used as an essential
framework for determining the value of the analysis process. The model consist of the 5
important elements that are important towards the innovation processes that take place across the
various organizations. The hospitality and tourism industry is and important industry and relies
much on innovative processes of business functionality. The industry has to depend much on
innovative processes of product and service offerings and entrepreneurships to create better
engagements with the customers. Utilization of the applied creativity and the innovation
framework can provide strong evidences of innovation aspects.
Innovation in the Emirates Airline ticketing department
The selected organization is the Emirates Airlines. The organization is one of the largest
airlines service provider in the UAE. The organization is important in the context of the
hospitality and the tourism industry. The various aspects that have affected the historic
development of the organizations need to be discussed. The Emirates airlines was formed in
1985 and is currently headquartered in Dubai international Airport (Emirates flights, 2019). The
ticket department of the company is one of the most important departments in regards to its
overall functions. The department went through significant evolutionary processes since the
inception of the Airline services. In regards to the same there can be different eras of the