Key Role of Innovation and Entrepreneurship in any Business Organization
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Added on 2019-11-26
Key Role of Innovation and Entrepreneurship in any Business Organization
Added on 2019-11-26
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Running head: INNOVATION AND ENTREPRENEURSHIPInnovation and EntrepreneurshipName of the student:Name of the University:Author Note:
1INNOVATION AND ENTREPRENEURSHIPInnovation and entrepreneurship has a key role to play in any business organisation.If the business is a start-up, the innovation is an essential factor that has to be considered. Asgiven in part A, a start-up restaurant has been chosen, that is introducing Indian food inAustralia. This assignment highlights the importance of innovation and entrepreneurship onthe business of the start-up restaurant.The impact that innovation has on the start-uprestaurant is highlighted in this assignment. Moreover, the enhancement in the business thatis brought inby innovation and entrepreneurship is also shed light upon,in this assignment.The importance of innovation has been realised, along with the need of innovation for theenhancement of the business of a start-up restaurant in Australia. According to the given case study in part A, the start-up restaurant will be openinitially at Sydney and Brisbane. With expansion, the restaurant will open its branches allover Australia. This restaurant will be serving Indian food in Australia. Moreover along withIndian food, Indian culture is also the main attraction in the start-up restaurant (Bain &Kleinknecht, 2016). It is important that innovation and innovative challenges are taken up inorder to ensure that the restaurant is one of a kind. One of the essential innovations that the restaurant needs to implement is theinnovation in the look and feel of the restaurant (Hartmann et al., 2014). Since it primaryserves Indian food,the outlook and ambience of the restaurant should be similar to that ofIndian culture. Furniture and cutleries that are similar to Indian culture should be used. Oneof the most traditional ways to eat Indian food is to use a banana leaf instead of plates. Thisis an innovation in Australia since none of the contemporary restaurants serving continentalfood or Australian food offers food using a banana leaf instead of plates. This innovationreflects Indian culture and the customers coming in to experience the Indian culture and thefood will have a real life experience of Indian culture (Lee, Halla & Sardeshmukh, 2016).Moreover, innovations in the restaurant will make it unique in Australia.
2INNOVATION AND ENTREPRENEURSHIPAnother innovation that could be done is in the food that they serve. Indian food israre in Australia (Huberman & Miles, 2013). This restaurant needs to use this as their uniqueselling proposition and offer authentic Indian food of various parts of India so that Indiansstaying in Australia get the feel of authentic Indian food (Bain & Kleinknecht, 2016). Thefurniture and the cutleries that are used in the restaurant should have a feel of Indian culture(Hartmann et al., 2014). These innovations are essential for the success of the start of Indianrestaurant at Australia The attire of the waiters as well as other staff wear should be absolute Indian. Insteadof presenting themselves in western formals, they should be dressed in authentic Indiantraditional clothes. This will enhance the feel of the customers coming in to experienceIndian culture (Bain & Kleinknecht, 2016). The Ambience of the restaurant should be similarto that of Indian culture. For example Indian song and Indian dance performances should bea part of the restaurant. Innovation in the menu is one of the major innovation challenges that to start uprestaurant need to take up (Huberman & Miles, 2013). Though Indian restaurants are there inAustralia however, some Indian restaurant might be giving tough competition to the start-uprestaurant (Bain & Kleinknecht, 2016). To be in competition with the already establishedIndian restaurants, innovation in the menu has to be incorporated (Hartmann et al., 2014).The authentic Indian foods should be presented and prepared in innovative way. Along withinnovative food menu fusion of Australian and Indian food should also be done (Bain &Kleinknecht, 2016). Innovations are important challenges and should be taken up by thestart-up restaurant in order to attract more customers. Along with innovation in the ambience and food menu, technological innovationsshould also be incorporated in the restaurant (Bain & Kleinknecht, 2016). Use of robot for
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