Innovation and Entrepreneurship: Tarzan Electric Car Business Idea and Industry Analysis

INNOVATION AND
ENTREPRENEURSHIP

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
PART 1............................................................................................................................................2
Business idea................................................................................................................................2
PART 2............................................................................................................................................3
Business plan...............................................................................................................................3
Industry analysis .........................................................................................................................4
Operational detail for Tarzan ......................................................................................................6
SWOT analysis ...........................................................................................................................7
Financial Estimation....................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
1

INTRODUCTION
The main motive of innovation is to increase and furnish any kind of organization by
efficient and effective products as well as process so that can gain benefits in the market
(Nambisan, Wright and Feldman, 2019). The entrepreneurship is done to develop values . This
report will evaluate the new business idea and the that related industry analysis. Further the
operational activities is determined and internal analysis is done and the financial requirement is
being shown.
PART 1
Business idea
In current world the technology has been upgrade and people preferring new and
innovative products from the market. The portrait business idea that has been identified as an
electric car with exceptional features name as “Tarzan”. With the help of business canvus model
different aspect can be detailed as follows:
Key Partners Key Activities Value
Propositions
Customer
Relationships
Customer
Segments
 Supplier
s
 Financia
l
investor
 Manufac
turer's
 Launching the
electric car
named as Tarzan.
 Promoting the
Tarzan car in
targeted market
place by using
digital
technology.
 Promoting and
marketing the
cars of Tarzan in
international
market.
 Developing the
car with all the
unique features.
 Providin
g quality
of
technolo
gy and
satisfyin
g them
for the
same.
 Assist to
scope
particula
r goals.
 Different
digital tool are
being used like
information
technology,
TV ads and
many more
Facebook,
Twitter,
Instagram and
Pinterest are
used to show
the qualities
and serving
them in better
manner.
 Organizing the
different
conference and
 People
who are
trendy and
need to
develop
their
technology
uses in
their cars.
 People are
willing to
buy the
new car.
 This is
offered to
higher
class
people
2