Innovation and Entrepreneurship: Drivably - Self Driving Cars with Biometric Technology

Innovation and
Entrepreneurship

Executive summary
This report is based upon the new company which is known as Drivably which provide
self driving car with the biometric technology as it help for the safety of the people. Hence it is
essential for the company to have to have proper business model as for the survival in this
competitive world.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................4
Start-up business idea (product/ service)....................................................................................4
Industry profile: ..........................................................................................................................5
The business model: ...................................................................................................................5
Point of differentiation:...............................................................................................................6
Challenges of business idea:.......................................................................................................6
Prospective customers:................................................................................................................7
Brief marketing plan:..................................................................................................................7
Positioning in the marketplace:...................................................................................................7
Competitors analysis:..................................................................................................................8
Source of funding:.......................................................................................................................8
Intellectual property:.................................................................................................................10
Appendix:..................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11