Innovation and Entrepreneurship | Dr Thom App
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Added on 2019-09-13
Innovation and Entrepreneurship | Dr Thom App
Added on 2019-09-13
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INNOVATIONAND ENTREPRENEURSHIP
Table of ContentsINTRODUCTION.........................................................................................................................1TASK 1...........................................................................................................................................1Discuss and evaluate characteristics of Dr Thom as an innovation.............................................1TASK 2...........................................................................................................................................4Entrepreneurship in relation to delivering Dr Thom to a Muslim community in London...........4TASK 3...........................................................................................................................................6CONCLUSION..............................................................................................................................8References.....................................................................................................................................10
INTRODUCTIONInnovation is a process that changes into ideas and development into good or serviceswhich can generates standard for what consumer’s need. The study has been emphasizing on DrThom app which helps the patient to get access of health aspects. Dr Thom online app wouldgive the national health care sector a new look. They were using face to face interaction serviceand now with this app there would be no face to face service because it’s all online. Thus, focushas been laid on contribution of innovation of services for Muslim community. TASK 1Discuss and evaluate characteristics of Dr Thom as an innovation. The innovation includes cautious application of material, thoughts and creativity inoriginating better or changed ethics from resources, it also involves all developments byinnovative concepts that can created and transformed into beneficial products. In organizationinnovation are frequently outcomes after concepts are functional by organization instruction toadditional satisfy the necessity and expectations of the customers. Here is a demonstration on how to be applying Bessant &Tidd (2017) four types ofdefinition on innovation changes and there are product, process, position and paradigm. Bessant&Tidd (2017) also define the two types of method on innovation which can indicate whether it’san incremental or radical.Product: NHS is providing services to patient in need for the treatment for sexualtransmitted, or any other women’s or men’s health issues but due to religions strictness someMuslim community avoid going to the doctors in case they ask them to remove clothes whichthere are not comfortable in. By launching Dr Thom online app can make them or other patientfeel more confident and open about their health condition, in this online app where patient canreceive online consultation from doctors but without seeing them face to face (Rcm.org.uk.(2017). They do not have to worry about phoning and booking appointments as this app canallow them to receive fast services within few hours. Dr Thom app can provide wide range oftreatment for patient.1
Processes: Dr Thom app would be based online, where patient can contact them viacomputer, laptops, tablets, or any smart phone. Patient would be required to register online, oncethey registration is completed and have all the information on their medical history from theirgeneral practitioner. This would help doctor to provide patient the right treatment via online app.The app would also allow patients to upload photo of their infected part of the body without anyhesitation.Position: Dr Thom online app would add some values to the national health services.Adding value would not means adding profits; it is improving their services better way ofdealing with patients need. It would also add modern touch with technologies help.Paradigm: It is the same services but instead make calls to book appointment, all patientwould have to do it online. This would allow patients maintaining their privacy and have moreconfident, secure about their medical needs. This innovation can bring best out of the health careservices, on how they deal with patients. As all the services can be provided to the patients viaonline, patient can avail this facility by few touches. Radical: Over all this is radical change in innovation according to Bessant &Tidd (2017)in the process service or product because most of the surgeries are using online services toimprove their services. As Dr Thom is not a marketing method and consumer need, thereforeincremental and radical cannot work together, it must use one of these to be applicable changingin innovation, because every time a Muslim patient comes for this kind of consultation theywould require female doctor or if they don’t speak well English they even want femaleinterpreter to be female as well. (Rcm.org.uk.2017).So, when the services move online would bemore radical then incremental. Incremental services can be changing doctors, because there areno female nurses or doctor.Target market According to Bessant &Tidd (2017)also discuss innovation in term of howit would face or interact with the market, a market pull innovation is one that’s driven by marketsneed, whereas technology push is one that’s is push to the market by the innovator. Muslimfemale community are often worried about going to the male doctor, because the religion doesnot allow women to discuss medical needs or show their body part to other than their husband, itis forbidden for women. (Rcm.org.uk.2017).Therefore, a technology such as Dr Thom which2
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