Competitive Landscape of Apple Company

This assignment requires a detailed analysis of the competitive landscape faced by Apple company in the present time. It involves researching and identifying the various competitors available in the market that have tough competition with Apple company. The assignment also includes referencing several books and journals related to innovation management, technology commercialization, and open innovation.

INNOVATION

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Innovation Framework................................................................................................................1
Four issue faced by Apple organisation......................................................................................2
Gaps identified Strength and weakness ......................................................................................3
Recommendation.........................................................................................................................6
Conclusion.......................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
In the current era, there is huge competition in the marketplace where every company
requires achieving effective growth and success. In order to develop effective position and
market value business unit requires to bring some innovation and creativity along with its
product and services (Aarikka-Stenroos and Sandberg, 2012). By help of innovation and
invention, company can provide something special in the services to its customers. Innovation is
a process of converting thoughts and idea into the product and services. The current report is
based on the significance of innovation and invention within the business enterprise by which
company can able to develop strong position within market. A systematic framework of
innovation which have been adopted by the Apple company has been also discussed in this
report. In addition to this major issue faced by apple company has been also addressed in this
assignment.
MAIN BODY
Innovation Framework
Advancement is an innovativeness of individual through which diverse thought comes in
the brain for growing such imaginative item and administrations. Imagination is the capacity to
think and act in ways that are new and novel. In an individual personality there are two sorts of
innovativeness that is development and creation (Anokhin, Wincent and Frishammar, 2011). In
other word innovation can be characterized as the making of an item or presentation of a
procedure out of the blue. BY create creation and advancement in the business association,
administrator or proprietor can pick up the successful results and create particular brand picture
of the organization.
Apple is an American multinational innovation organization headquartered in Cupertino
California. Macintosh outlines and create clients gadgets and PC programming and online
administrations. Its hard product item incorporates the iPhone cell phone, the iPad tablets PCs,
the Mac PC, the iPod convenient, media player, the Apple watch savvy and the Apple TV
computerized media player (Bogers and West, 2012). Apple is exceptionally amazing brand
which item offers by just its name. Its online administrations incorporate the iTunes store, the
iOS App store, Apple music and iCloud. Apple is the world biggest data innovation organization
by its benefit or income and by add up to resources. Additionally, refereed to wander is second
biggest cell phone maker. According to the talk about Apple item it has been learned that Apple
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has made heaps of imaginative and inventive advancement by this Apple had accomplished the
best brand picture over the world.
In the present time, Apple is one of the best example of the innovation and invention
which serve several innovative and creative services and product to its customers in the market.
Apple have launched Ipod in the 2001 and also designed 6.5 ounces. Thus, it can be said that
Apple is one of the company which have produced several innovative and creative product and
services for its customers in the market.
Sony corporation is a Japanese multinational conglomerate corporation which
headquartered situated in the Tokyo. It also deals in several products such as consumer and
professional electronic, gaming, entertainment, financial service etc (Buenstorf and Geissler,
2012). The corporation is one of the leading manufacturer which develops electronic products for
its customers. Now company is going to launch something new for its customers like Apple
doing always. In order to provide something special and innovative to its buyers in the market,
Sony is looking toward launch New Smart watches which provide special facility and services to
customer like Google map, music, phone call, data storage, digital time telling, translations,
game playing etc. With help of this innovation, company can attract the large number op
customer and earn maximum profitability and revenue like Apple company.
Four issue faced by Apple organisation
Innovation and commercialisation is very significant within the company by which firm
can improve its existing business, and effectiveness of product and services. While company
deals in the innovation then it will serve something new and creative in front of customers. As
per the scenario it has been founded that Sony is going to launch the new and innovative product
for its customers (Caniëls and van den Bosch, 2011). The cited venture is considered and
followed the performance of Apple company in its business operation and develop the practices,
strategy, method, system, structure and product according to the Apple company because Apple
is one of the most famous organisation in the market. However, it has been identified by the
research that Apple is facing some issue in the present time related to business operation.
Following are four major challenge which faced by Apple company-
 Technological challenge- This is the major issue which faced by Apple company in its
business operation and procedure (Clark, 2010). Due to regular changes and development
in the technology company is facing the major issue in its business operation and process.
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While company have analysed the performance of Iphone 4S it has been found that
Apple's radical innovation machine seems to be running out of steam. The new phone is a
marginal rather than a radical improvement over its predecessor.
 Leadership challenge- This is another one of the major issue which faced by the Apple
company. The organization is amidst an administration change that throws a billow of
vulnerability over its future (Cooper, Seiford and Zhu, 2011). It will be troublesome for
Apple to flourish without Steve Jobs, as he was a pioneer with a solid vision, a man who
knew the innovation, the market, and the craftsmanship, and he could consolidate out and
out in blockbuster items; and he had the magnetism to create and spread the message to
Apple supporters, making productive and powerful WOM and buzz crusades. It is very
important for the Apple organisation to follow the effective leadership style according to
its existing condition in the market.
 Competition challenge- Competitor challenge is another one of the major issue which
faced by the Apple company in the present time. As there are lots of competitors
available in the present time in the market which have tough competitor with Apple
company (Datta, Jessup and Reed, 2011). This is very major issue for Apple to cope up
with this kind of competition in the market. In this aspect it is very important for the
company to conduct effective market research for analyse the rival position in the
competitive business environment.
 Economy challenge- Due to regular changing the condition of economic within the
country, Apple may face the issue regarding innovation and commercialisation within its
business enterprise (Fischer and Qaim, 2012). Due to changing the condition of the
economy of country like recession, inflation, interest rate etc company may face the
issue. Due to regular changes in the economy company have to make changes in its
pricing strategy. It is very important for the company to adopt such effective pricing
strategy which should according to the existing performance of company as well as
country. The price of commodity should match with economic condition of the country
so it can be said that due to changes occurs in the economy, Apple may face the issue in
its business operation, process and system.
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Gaps identified Strength and weakness
As per the above discussion it has been identified that Apple company success is linked with its
existing strength, weakness, threat and opportunities. As it has been assessed from the research
that Apple company have developed its strong position in the market due to effective practices,
strategy and criteria of working (Fitzgerald, Anderson and Kula, 2010). Apple always gives
something innovative and creative to its customer by which its customer demand can effective
meet in effective and efficient manner. In order to analyse the internal condition and capability of
the company it is very important for top management to conduct internal analysis. With help of
SWOT model, company can easily analyse its existing strength, weakness, opportunity and
threat of business. Following are SWOT analysis of the Apple company- Strength- The major strength of the Apple organisation is its strong brand image in the
market. As Apple have strong position in the market due to its high quality of product
and services (Huizingh, 2011). No other organisation develops such high quality and
luxury product as Apple company produces in the market for met customer demand and
wants. It has been also identified that Apple's product is mostly demanded in the market
by customer because it provides effective customer satisfaction. It another strength is
related to its high skilled employees and professional experts who gives their best
contribution in achieve its determined goal in the competitive business environment.
With help of high skilled and innovative technician within the company, Apple have
provided the high quality of product and services to its customers. Its professional and
experts gives their best efforts and put their knowledge in the creativity and innovation
within the product and services that is why it is able to produce the high quality of
commodity to its customers. Apple also use the effective innovation process and system
in its business operation through which all functional department perform their job in
excellent manner.
 Weakness- Apple company have weakness is regarding limited distribution network in its
business. It has limited distribution network due to which its product and services can not
deliver and distributed in the entire market. It has limited distribution network due to its
exclusivity of company's policy (Jagoda, Lonseth, Lonseth and et.al., 2011). It's another
weakness is related to its high level selling process as company's all product available in
the market at high level of price which do not afford by the lower level income customer.
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Due to high selling prices it is unable to purchase by normal income group customer. It
has another weakness is related to the limited sales in the high ended market. It produces
very small quantity of product due to its luxuriousness through which customer can not
purchase it easily. It another weakness is related to its poor leadership style and company
structure (Joshi, Chi, Datta and Han, 2010). As company do not follow the effective
leadership style through which its performance of business negatively influenced in the
market. It management should focus on the effective leadership style by which all
employee's performance can effectively manage at workplace and they can achieve the
target of business in easy manner. With help of impressive leadership style its leader can
manage the performance of subordinate, lead, motivate, encourage them so as determined
objective can achieve in more effective and efficient manner.
 Opportunity-Apple have the opportunity to expand its distribution network in the market.
By enhance its distribution in the market, it can earn more profitability and market share
in the competitive business environment. A well settled and expanded distribution
network can help to the company in reaching customer in the global market. With help of
impressive distribution channels and network it will able to explore its existing business
in the global level (Kutvonen, 2011). It another opportunity is to explore the new
product ;line by which it can able to develop its more strong image in the market and
attract large numbers of customer. It should improve its product line and portfolio
through which it can give more option to its customer regarding the product and services.
It another opportunity is related to the rising demand for tablet and smartphones in the
market. With help of this opportunity it will able to attract the new customer and earn the
profitability and market share.
 Threat- As per the research it has been found that Apple have several kinds of threat and
challenges through which its business performance can influence in the current market. It
majors threat is related to the aggressive competition in the market. As Apple is one of
the most famous company in the innovation and technical sector and its also provide high
quality of electronic products and services to its customers (Makr and Scandura, 2010). It
has been found that there are Large numbers of competitors available in the market which
also deal in the electronic goods. This, it has major threat is related to its high level of
competition due to which its performance and sales can influence in the market.
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Customer have lots of options in the market regarding commodity and services of
electronic. If company do change in the features and prices of the commodity then
customer have choice to purchase the substitutes. Thus, it can be said that company have
major threat is related to the high level of competition.
As per the above discussion it has been analysed that there are several kinds of strength,
weakness, opportunity and threat within the company of Apple. As per the given scenario, it has
been found that Sony company have followed the practices, system, policies, strategy and
structure which have adopted by the Apple company. As Sony is going to launch the new
product so by applying all methods, system and strategy according to the Apple company it will
easily develop effective product and services in the market and gain the effective profitability.
Sony should adopt the all strategies and tactics which have adopted by Apple company in its
business operation. Sony should focuses on the internal capability of Apple and avoid the
mistakes and weakness which have done by Apple company.
Recommendation
As per the above discussion it has been found that Apple is one of the most leading
innovative and creative company in the world which deals with several high quality and
innovative product and services in the market. Sony company can easily launch the innovation
and invention along with its product and services. By help of innovation and invention company
can attract the large numbers of customer and develop impressive brand image in the market.
Sony company should effectively follow the strategy and practices which have adopted by Apple
company. Following are some recommendation that should follow by the Apple company in
order to make its business more effective and innovative-
1. Preparing and improvement: Personnels given legitimate time to time preparing for the work
so the information of the representatives can increment. Advancement program are done to build
the assurance of the workers (McCoy, Badinelli, Theodore Koebel and et.al., 2010). for
expanding the information and licensed innovation time to time preparing program is
fundamental with the goal that worker after advancement can work as per the assignment gave to
them. By giving this preparation to workers of Apple can enhance the ability and execution of
representatives.
2. Nonstop Learning: The worker of the association can learn distinctive things and adjust the
adjustments in the earth. distinctive sorts of expertise can be utilized to learn new things New
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information can be pick up from colleagues and from preparing and furthermore from innovative
work program with the goal that laborers of Apple continues taking in new things from different
ways. Refered to firm can enhance the execution of workers by conveying the chance of constant
learning.
3. Learning administration procedure: In this methodology to meet strategic and vital necessities
Apple attempt to oversee, share and make pertinent information is given to workers. These
techniques ought to be identified with corporate systems so it can really give assistance to Apple
to build the information. Information administration helps in accomplishing the objectives with
great learning of workers (Schoonmaker and Carayannis, 2010). These systems exchange the
learning to other individuals likewise working in the Apple.
4. Administration and administration: Their ought to be a skilled and experienced pioneers at all
levels of administration to give great measure of learning to representatives. Pioneers has top
delegate the specialist legitimately so all representative can pick up learning from their pioneers.
Their are numerous kinds of individuals who can give learning, for example, information
supervisors, information intermediaries they attempt to give learning they need to workers.
5. Innovations: New mechanical information is given to representatives to deal with new
advancements which increment the learning and licensed innovation of laborers. They can learn
new systems to work which will expand their insight. New advances satisfy the prerequisite of
Apple. These innovation helps in imagination and advancements of representatives as they pick
up information which is different to them (Somaya, Teece and Wakeman, 2011 ). They can
utilize their inventive and innovative plans to accomplish objectives of Apple.
Conclusion
From this entire report it has been summarised that by help of advancement and
development, organization can give something extraordinary in the administrations to its clients.
Development is a procedure of changing over musings and thought into the item and
administrations. BY make creation and progression in the business affiliation, manager or
proprietor can get the victories and make specific brand photo of the association. Apple is an
American multinational advancement association headquartered in Cupertino California. Mac
traces and make customers devices and PC programming and online organizations. By help of
several strategies like training and development, effective leadership, impressive organisation
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structure company can easily gain the effective position in the market. It has been also concluded
that Due to regular changes and development in the technology company is facing the major
issue in its business operation and process. Competitor challenge is another one of the major
issue which faced by the Apple company in the present time. As there are lots of competitors
available in the present time in the market which have tough competitor with Apple company.
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REFERENCES
Books and Journals
Aarikka-Stenroos, L. and Sandberg, B., 2012. From new-product development to
commercialization through networks. Journal of Business Research. 65(2). pp.198-206.
Anokhin, S., Wincent, J. and Frishammar, J., 2011. A conceptual framework for misfit
technology commercialization. Technological Forecasting and Social Change. 78(6).
pp.1060-1071.
Bogers, M. and West, J., 2012. Managing distributed innovation: Strategic utilization of open
and user innovation. Creativity and innovation management. 21(1). pp.61-75.
Buenstorf, G. and Geissler, M., 2012. Not invented here: technology licensing, knowledge
transfer and innovation based on public research. Journal of Evolutionary Economics.
22(3). pp.481-511.
Caniëls, M.C. and van den Bosch, H., 2011. The role of higher education institutions in building
regional innovation systems. Papers in Regional Science, 90(2), pp.271-286.
Clark, J., 2010. Coordinating a conscious geography: the role of research centers in multi-scalar
innovation policy and economic development in the US and Canada. The journal of
technology transfer. 35(5). pp.460-474.
Cooper, W.W., Seiford, L.M. and Zhu, J. eds., 2011. Handbook on data envelopment
analysis (Vol. 164). Springer Science & Business Media.
Datta, A., Jessup, L. and Reed, R., 2011. Corporate reputation and the commercialization of
innovation: Does reputation match reality, and does innovation matter?. Technology and
Investment. 2(4). pp.256-272.
Fischer, E. and Qaim, M., 2012. Gender, agricultural commercialization, and collective action in
Kenya. Food Security. 4(3). pp.441-453.
Fitzgerald, K., Anderson, L. and Kula, H., 2010. Embedded librarians promote an innovation
agenda: University of Toronto libraries and the MaRS discovery district. Journal of
Business & Finance Librarianshi. 15(3-4). pp.188-196.
Huizingh, E.K., 2011. Open innovation: State of the art and future perspectives. Technovation.
31(1). pp.2-9.
Jagoda, K., Lonseth, R., Lonseth, A. and et.al., 2011. Development and commercialization of
renewable energy technologies in Canada: An innovation system perspective. Renewable
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Energy. 36(4).pp.1266-1271.
Joshi, K.D., Chi, L., Datta, A. and Han, S., 2010. Changing the competitive landscape:
Continuous innovation through IT-enabled knowledge capabilities. Information Systems
Research. 21(3). pp.472-495.
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