Innovation and Creativity in Apple
Added on 2020-07-23
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INNOVATION
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Innovation Framework................................................................................................................1Four issue faced by Apple organisation......................................................................................2Gaps identified Strength and weakness ......................................................................................3Recommendation.........................................................................................................................6Conclusion.......................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONIn the current era, there is huge competition in the marketplace where every companyrequires achieving effective growth and success. In order to develop effective position andmarket value business unit requires to bring some innovation and creativity along with itsproduct and services (Aarikka-Stenroos and Sandberg, 2012). By help of innovation andinvention, company can provide something special in the services to its customers. Innovation isa process of converting thoughts and idea into the product and services. The current report isbased on the significance of innovation and invention within the business enterprise by whichcompany can able to develop strong position within market. A systematic framework ofinnovation which have been adopted by the Apple company has been also discussed in thisreport. In addition to this major issue faced by apple company has been also addressed in thisassignment.MAIN BODYInnovation FrameworkAdvancement is an innovativeness of individual through which diverse thought comes inthe brain for growing such imaginative item and administrations. Imagination is the capacity tothink and act in ways that are new and novel. In an individual personality there are two sorts ofinnovativeness that is development and creation (Anokhin, Wincent and Frishammar, 2011). Inother word innovation can be characterized as the making of an item or presentation of aprocedure out of the blue. BY create creation and advancement in the business association,administrator or proprietor can pick up the successful results and create particular brand pictureof the organization. Apple is an American multinational innovation organization headquartered in CupertinoCalifornia. Macintosh outlines and create clients gadgets and PC programming and onlineadministrations. Its hard product item incorporates the iPhone cell phone, the iPad tablets PCs,the Mac PC, the iPod convenient, media player, the Apple watch savvy and the Apple TVcomputerized media player (Bogers and West, 2012). Apple is exceptionally amazing brandwhich item offers by just its name. Its online administrations incorporate the iTunes store, theiOS App store, Apple music and iCloud. Apple is the world biggest data innovation organizationby its benefit or income and by add up to resources. Additionally, refereed to wander is secondbiggest cell phone maker. According to the talk about Apple item it has been learned that Apple1
has made heaps of imaginative and inventive advancement by this Apple had accomplished thebest brand picture over the world.In the present time, Apple is one of the best example of the innovation and inventionwhich serve several innovative and creative services and product to its customers in the market.Apple have launched Ipod in the 2001 and also designed 6.5 ounces. Thus, it can be said thatApple is one of the company which have produced several innovative and creative product andservices for its customers in the market.Sony corporation is a Japanese multinational conglomerate corporation whichheadquartered situated in the Tokyo. It also deals in several products such as consumer andprofessional electronic, gaming, entertainment, financial service etc (Buenstorf and Geissler,2012). The corporation is one of the leading manufacturer which develops electronic products forits customers. Now company is going to launch something new for its customers like Appledoing always. In order to provide something special and innovative to its buyers in the market,Sony is looking toward launch New Smart watches which provide special facility and services tocustomer like Google map, music, phone call, data storage, digital time telling, translations,game playing etc. With help of this innovation, company can attract the large number opcustomer and earn maximum profitability and revenue like Apple company.Four issue faced by Apple organisationInnovation and commercialisation is very significant within the company by which firmcan improve its existing business, and effectiveness of product and services. While companydeals in the innovation then it will serve something new and creative in front of customers. Asper the scenario it has been founded that Sony is going to launch the new and innovative productfor its customers (Caniëls and van den Bosch, 2011). The cited venture is considered andfollowed the performance of Apple company in its business operation and develop the practices,strategy, method, system, structure and product according to the Apple company because Appleis one of the most famous organisation in the market. However, it has been identified by theresearch that Apple is facing some issue in the present time related to business operation.Following are four major challenge which faced by Apple company-Technological challenge- This is the major issue which faced by Apple company in itsbusiness operation and procedure (Clark, 2010). Due to regular changes and developmentin the technology company is facing the major issue in its business operation and process.2
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