This assignment on innovation and invention. The Trunki's range manufactures by the Magmatic company  is selected in this report.

Innovation and Invention- Assignment

This report discusses the importance of innovation and commercialisation in Magmatic Trunki, a brand of carry-on luggage for children. It compares innovation with invention and examines how it can be integrated within leadership and culture. The report also explores the 4P's of innovation, frugal innovation, and the commercial funnel. It highlights the application of new product development process for the commercialisation of innovation and methods to protect intellectual property.

Importance of Innovation and Commercialisation in Magmatic Trunki

Leadership Management

Design and Creativity

Innovation and Commercialisation - The Magmatic Trunki

This report discusses the importance of innovation and its comparison with invention. It also explores the use of innovation funnel to shape innovation ideas and the application of frugal innovation in business.

Importance of Innovation and its Comparison with Invention

This document provides an overview of a small business enterprise, including its strengths, weaknesses, and financial performance. It explores the company's background, business activities, and location. The document also offers recommendations for resolving weaknesses and improving management and business performance.

Innovation and Invention- Assignment