Innovation and Invention

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Innovation and
Invention

Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
TASK1 ............................................................................................................................................4
P1 Define innovation and analyse its importance to company as compared to invention...........4
P2 Discuss how a company’s leadership, vision, culture and teamwork help to shape
commercialisation and innovation...............................................................................................6
M1 identify various sources of innovation and how companies can develop and foster culture
of innovation and environment ...................................................................................................6
TASK2.............................................................................................................................................7
P3 Describe the 4Ps of innovation and along with that examine the use of innovation funnel
that helps to construct innovative ideas. .....................................................................................7
P4 Discuss about the developments in frugal innovation. Explain it with examples in
organisational context..................................................................................................................9
M2 Explain innovation funnel in relation to organisation.........................................................10
M3 Appraise the role of frugal innovation in respect to organisation.......................................10
D1 Analyse how innovation is embedded, measured and developed with reference to
organisation................................................................................................................................10
TASK3...........................................................................................................................................10
P5 Discuss the importance and need of commercial funnel and its application in relation with
Development of New Product....................................................................................................10
P6 Construct an Innovation Business Case in relation to organisation that includes ways to
access funding............................................................................................................................12
M4 Set Up an Innovation Business Case that includes various techniques that help to measure
the overall effectiveness of an organisation. .............................................................................13
TASK4 ..........................................................................................................................................13

P7 Analyse the various tools that organisations can use to retain, protect and develop
intellectual property and product knowledge.............................................................................13
M5 Provide evidence-based analysis of various tools in context of business environment......14
D2 Critically analyse the nature of innovation and the circumstances in which it is developed
bhy providing evidence-based judgements that state how the organisations can cope up with
the challenges to develop successful innovations......................................................................14
CONCLUSION..............................................................................................................................15
REFRENCES.................................................................................................................................16
Books and Journal......................................................................................................................16

INTRODUCTION
Innovation is a process that is related to development of product or innovating the
product that increases the satisfaction level of customers in market. This helps to attract more
and more customers and it leads to increase in profitability of the business (Sluiter, 2017). The
report is based on F-drones. The company is building world’s first transition drone to enable
aerial deliveries to ships and offshore platforms. They provide unique designs that have
combination of long-range capabilities and heavy payload that is creating competitive advantage
in the market. YASHVARDHAN Reddy and Nicholas YAG is the co-founder of the
organisation (Datta, Saad and Sarpong, 2019). There is discussion related to importance of
innovation and invention along with the difference between both of them. The vision, culture
leadership, and teamwork can shape innovation and commercialisation. The 4P's of innovation
and explanation related to developments in frugal innovation is given in the report. Along with
that there is discussion related to need of commercial funnel and its application in Product
Development. An innovation business case related to a company is also part of this report. In the
end of the report there is discussion related to different tools that are used by organisation to
protect, retain and develop intellectual property.
MAIN BODY
TASK1
P1 Define innovation and analyse its importance to company as compared to invention.
Innovation: The term is defined as a process of introduction of new product or
combination of two or more products to attract more customers (Gustafsson, Snyder and Witell,
2020). The task is to improvise the product to satisfy the needs and wants of customers. A proper
research is required to innovate the product or service that is related to trends in the market. The
process of innovation is taken by F-drones and they started their new drones that have good
capacity. F-drones started the drones that have high capacity and this is due to innovation. They
helped to make remote deliveries and as well as emergency delivery.
Importance of innovation
 Creativity development: Innovation is directly related with creativity of the
organisation. It is creativity that leads to innovation (Godin, 2017). In relation to F-drones
the company is using creative ideas to bring innovation that would help them to achieve

competitive advantage. Hence, it can be said that with the help of creativity the company
is able to innovate in an effective as well as efficient manner. F-drones believe that
creativity is one of the most important factors for the process of innovation.
 Continuous improvement: Another benefit that is associated with innovation is that the
company is able regularly improvise the product and service. As in case of F-drones the
company regularly make improvements in branding of the products so as to attract
customers. Also they make effective advertisements of the new and innovative products.
The needs and wants of the customers are regularly enhancing so to satisfy the customers
continuous improvement is required and will be beneficial for the company as well will
satisfy the customers of F-drones. Respond to competitors and trends: To compete in today's dynamic world it is
important to regularly bring innovation in the products and services. F-drones that
regularly make innovation in their products are able to gain competitive edge. Along with
that to remain trendy and gain loyal customer base it is vital for an organisation to
innovate regularly (Dahlborg, 2017). In context of F-drones the company is creating a
new trend in the market by using innovative ideas in their products. All the companies
want to gain advantage over the competitors and gain powerful image, so F-drones have
achieved competitive edge with the help of innovating the drones that have high capacity
as well as they work without the contact that is helpful in case of COVID-19.
Invention: Innovation is a unique process that leads to development of product. There
may be improvement is machine, product and the result is a new object.
Importance of invention
 Helps in producing new goods: Invention means producing something new. It is a
process that helps company to invent a new product or service that helps the company to
attract more customers and establish a brand image in the market.
 To minimise the cost: Another advantage associated with innovation is the new products
launched are produces keeping in mind the cost factor. It helps to save cost and achieve
economies of scale that make the company more profitable.
Comparison among innovation and innovation
Basis Innovation Invention
Purpose The motive behind innovation The main motive behind

is to make some changes in
the existing product and that
helps the company to increase
the profitability.
invention is to increase the
market share by launching a
new product or service
(Audretsch, and Link,
2018).
Requirement To gain competitive advantage
and to attract more and more
customers organisations use
innovation.
When a new idea is used to
launch a new product or
service and that helps the
organisation to generate
more profits.
P2 Discuss how a company’s leadership, vision, culture and teamwork help to shape
commercialisation and innovation.
Vision: Vision of F-drones is to build aviation grade drones that provide reliability and
safety standards. The organisation is aiming to become the leader of heavy payload drones
logistic across industry to gain competitive advantage and to attract more and more
customers organisations use innovation (Damanpour, 2017). For example: The vision of F-
drones is in support of innovation and that will help company to grow and achieve the goals
and objectives effectively. The company will use innovative ideas and make improvement in
design of achieve the vision of the organisation.
Leadership: It is a process in which a person known as leader directs a team. The people
understand the team and motivate them to work for the organisation and achieve the goals
and objectives of the organisation (Davidovski, 2018). To illustrate: The leadership style
followed in F-drones is democratic leadership and transformational leadership. This helps
the organisation to achieve the objectives by making employees part of decision making
process.
Teamwork: Teamwork is essential part of an organisation as it helps the organisation to
achieve the objectives on time (Meissner, Polt and Vonortas, 2017). In relation to F-drones
the managers are using appropriate strategies that help the company to achieve team
working spirit. It helps to gain new ideas and enhance the performance of employees.
Innovative ideas are generated in team as it helps to increase the productivity and

profitability of the F-drones. For example: By working is team the company get good ideas
and that they change into reality to achieve the goals and objectives successfully.
Culture: Culture plays a vital role in success of an organisation. Introducing innovation is
part of the culture (Chen and Tang, 2020). An organisation that has healthy culture is able to
motivate employees and make them understand the importance of innovation and how to
implement the innovative ideas. Let’s understand it with the help of example of F-drones the
company uses measures that increase the motivation of employees and improve the chances
of innovation in the business.
All of the above discussed points are vital part of an organisation. It is seen that F-drones
believes in innovation and the vision and mission of the company is based on the innovation.
It is seen that the F-drones makes all the efforts to bring innovative drones that help to shape
innovation and commercialisation.
M1 identify various sources of innovation and how companies can develop and foster culture of
innovation and environment
As per the view point of Peter F. Drucker there are seven types of sources that help the
organisation to attain innovation:
 Unexpected: This includes the innovation that is not expected by the management in the
organisation.
 Incongruities: The feedback, reviews and complaints of the customers are considered for
the innovation.
 Process needs: It is a major source of innovation where the focus is on task rather than
situation. It helps the organisation to improvise the task and achieve the goals and
objectives effectively.
 Change in Industrial market structure: Changes in the industry also impact the
requirement of innovation in the organisation. It is vital for an organisation to study the
changes taking place in the industry.
 Demographic: Demographic situation of the nation also influences innovation in
company.
 Changes in perception: The needs and perception of the customers are rapidly changing
that is leading to innovation in the organisation (Gobble, 2018). The company that is able

to provide goods and services to the customers according to their needs and
understanding the perception are successful.
 New knowledge: New knowledge and technology are also the reason behind bringing
innovation. As there is need to use innovative ideas to compete in the dynamic
environment.
TASK2
P3 Describe the 4Ps of innovation and along with that examine the use of innovation funnel that
helps to construct innovative ideas.
4p's of innovation
The 4P's of innovation that helps an organisation to become successful are as follows:
1. Product: The innovation in product of the company means increasing the value of goods
that are offered to its customers. The needs and wants of customers are changing so to
retain the customers it is important for organisations to innovate the product (Cusumano,
Gawer, and Yoffie, 2019). In relation to F-drones, company regularly bring innovation in
the products to increase the satisfaction of the customers.
2. Process: The process that is used by company to accomplish its operations is vital.
Innovation in process focuses on changes made in operations to achieve economies of
scale (Piller, 2018). Through innovating the process and using technology F-drones is
able to boost the profitability of the company. Company uses various tools and
techniques to bring innovation in the process followed by the organisation.
3. Positioning: Every company wants to set a positive image of the products offered by the
company. Innovation in relation to positioning can be understood as when company

launches a new product then there is requirement to reposition the product to gain
competitive advantage. It is useful for F-drones as company will get benefit of
repositioning the product and it will help the company to generate more profits.
4. Paradigm: The challenges faced by organisation while they are innovating the product
come under paradigm. F-drones also face challenges while innovating so there is need to
study the factors that have impact on the organisation. Along with that take creative
measures that help to cope up with the hurdles (Bacârea, Bacârea, and Bacârea, 2017).
Innovation funnel is an efficient way to develop and innovate a product. It helps the
company to satisfy the customers by serving them product according to their needs and wants
(Schatzberg, 2020). Also it leads to increase in market share and take innovative actions when
there is requirement. The same is taken care by F-drones and that will help the company to
innovate and formulate good and innovative drones. There is a process that is used by the
management team to use the innovation funnel, the same is discussed below:
 Focus on wide mouth of funnel: The first step in process relates to focus to enhance the
knowledge by collecting more ideas. Use the knowledge to innovate the product and
service as that will help F-drones to achieve success.
 The narrow segment of funnel: This is the next stage and under this the idea that is
generated above is matched with the goals of the F-drones. This is one of the important
stages that will help to accomplish the goals that are set by the company. This is narrow
segment but clarity is achieved in this stage.

 The narrow segment of funnel: Under this stage an idea selected is tested and checked
whether it helps to achieve the goal of the F-drones. The helps in improving the existing
product (Michelino and et, al., 2017).
Innovation Funnel is a useful way that helps the organisation to make innovation in the
product by making research of all the internal and external factors.
P4 Discuss about the developments in frugal innovation. Explain it with examples in
organisational context
Frugal innovation: It is a process that reduces the cost of goods and services that are
produces by the organisation. The focus is to reduce the complexities in the process. It makes the
product more durable and increases the satisfaction level among customers (Burrus, Graham and
Jones, 2018). The task is to remove the non-essential features from production of goods and
selling them in developing countries. In context of F-drones are using high capacity drones that
help in transportation. The organisation develops drone to achieve its objectives and reduce the
burden of customers. It helps the organisation to manage the profits and improve the productivity
(Andrews, 2017). F-drones are planning to produce innovative drones that will unique for the
customers and make their work easier. Frugal innovation helps to reduce the complexities and
provide more and more values to the customers. In regard to F drones the company is not only
coming up with new idea but the focus is on customers and enhancing their ease. F drone will
use frugal innovation and will aim to reduce the cost of drones and enhance the experience of its
customers. For example the concept of frugal innovation is beneficial for F-drones as it helps the
company to reduce all the complexities and produces innovative drones that have high capacity
in an effective way. This has helped company to attain its objectives and accomplish goals and
objectives. Along with that it helps F-drones to gain edge over the competitors.
M2 Explain innovation funnel in relation to organisation
In relation to F-drones the company can use innovation funnel to accomplish its targets in
respect to innovation. The company has to focus on wider mouth to generate knowledge and
ideas related to developing its drones. The organisation has to match the plan with the objectives
so as to improve the product and service (Doran and Yoon, 2020). Innovation funnel process is
prominent and helps the organisation to generate and implement idea and gain competitive
advantage. Also it helps F-drones to establish brand image in the market.

M3 Appraise the role of frugal innovation in respect to organisation
It is an essential part of an organisation as it assists to achieve objectives of the
organisation (Mariev, Nagieva and Simonova, 2020). F-drones are able to increase profitability
due to frugal innovation. Along with that it helps the organisation to provide innovative product
and gain competitive advantage. So it can be said that companies should use frugal innovation
and achieve economy of scale.
D1 Analyse how innovation is embedded, measured and developed with reference to
organisation.
The 4P's of innovation helps organisation to make development in product. These 4P's
focus on, process innovation, paradigm innovation, position Innovation and product innovation
(Ezeanya-Esiobu, 2019). Along with that it helps the company to gain advantage over
competitors. Innovation is a prominent part of organisation that helps to achieve better
profitability.
TASK3
P5 Discuss the importance and need of commercial funnel and its application in relation with
Development of New Product
Commercial funnel: It is a process that involves various steps that attracts the customers
towards the organisation (Domanski, Howaldt and Kaletka, 2020). The focus is on studying the
customer behaviour and makes strategies that help the organisation to achieve its goals and
targets.
It helps in making a marketing strategy: Commercial funnel assists the organisation to
identify appropriate marketing strategy to gain advantage in the market.
Help in creating customer: It makes strategies and takes actions that are used by the
organisation to attract more customers and create loyal customer base (Karlson, Sandström and
Wennberg, 2020).
Provide ways to improve business Innovation: It is useful as a proper study related to
customers is done so it is easier to innovate and develop products that will attract moe and more
customers.
Application of new product development process

 Idea generation: This is the first step under which idea is generated in relation to
innovation in the product and services.
 Idea screening: This is the next step in which the ideas that are generated in the first step
are screened.
 Concept development and testing: As idea is selected so now it is time to test the
product in relation to meaningful customers.
 Making strategy development: Then the next step is to formulate strategy related to
marketing of the business.
 Business analysis: Current environment in relation to the business is studied in order to
successfully develop new product.
 Product development: A new product is developed in relation to market situation and
industry analysis that would help company to boost profitability.
 Test marketing: This is an essential stage as the sample of new product is tested. It helps
to identify the reaction of customers in relation to the product.
 Commercialization: This is the last and most important the under which the product is
finally launched in the market. A brief introduction related to product is given to the
customer’s.
P6 Construct an Innovation Business Case in relation to organisation that includes ways to access
funding.
F-drones are using innovation in its business operations to perform well in the market. It
helps organisation to compete in the market. The vision, vision and objectives of the organisation
are mentioned underneath: Mission: To build world’s first transition drone that will enable Arial deliveries to ship
and offshore platforms. Vision: To provide heavy payload and long range capacity drones in relation to existing
delivery drones.
 Objectives: To become leader of heavy payload drones logistic across industry in next 5
year.
 Market research: It is essential for a business to do proper research of market for
successful implementation of business plan (Flath, Wirth and Thiesse, 2017). It helps to
analyse the needs and wants of customers and satisfy them in an appropriate manner.

 Target market: Target market includes the customers that are in need of product that is
offered by the company. In relation to F-drones the target market is where the demand of
heavy-duty drones increasing. Financial analysis: Finance is backbone of the business, it is vital for an organisation to
analyse the financial requirement by the business. In respect to F-drones the company
should know about the financial requirement that will help the company to accomplish
the task effectively.
The sources through which funds can be collected by F-drones are as follows: Bootstrapping: It is cheapest way of funding as the funds are taken from relatives,
friends or family (Gupta, 2018). It is advantageous for F drones to use the savings of the
family as it is a method of self-funding. Crowd funding: It is a method of funding in which small amount of money is raised
thorough large number of people. It is a form of alternative finance and will help F
drones to raise funds. Venture capitalism: Venture capitalist are the private bodies that invest in the businesses
that show growth potential and have good business idea (Gupta, 2018). This is a form of
capital investment to support the small companies financially. F-drone is a new and
innovative idea and they can attract venture capitalist and arrange money from them.
 Angel investors: It is a high net worth individual that provides support to businesses that
are in need of money. This is another way through which F drones can take money for
their business operations.
M4 Set Up an Innovation Business Case that includes various techniques that help to measure
the overall effectiveness of an organisation.
In relation to innovation in F-drones they are planning to increase the payload of drones so
that it can assist them in relation transportation system of cargo ships. The business is using
innovative ideas and formulating strategies that will improve the position of business
(Dechezleprêtre, Martin and Bassi, 2019). Company has to plan and test new product in the
market and find ways to generate fund. It is vital to follow the process and effectively implement
those strategies on time.

TASK4
P7 Analyse the various tools that organisations can use to retain, protect and develop intellectual
property and product knowledge
Intellectual property: It can be classified as property which includes various intangible
assets that are creation of human intelligence. Intellectual property helps the business to increase
its ability.
Tools to save intellectual property rights
Copyright: It is one of intellectual property that gives exclusive rights to owner to make the
copies of creative work for a limited time period (Godin and Gaglio, 2019). It helps to protect the
original idea from being copied. As F drones is coming up with a new idea of drones and to
safeguard the idea copyright is important for them. This will helps them to earn more profits. Strength: It helps to save the creativity and innovative idea that is launched by the
organisation.
 Weakness: It is for a limited time period and the organisation has to bear cost to renew
the copyright.
Patent: This is another tool that is used to save the intellectual property. This is a right given by
government to inventor and a title is also given (Siota, 2018). This right restrict others to use,
make, copy and sale the invention of individual in a legal way. In case of patent no other person
can use or sell the new invention without taking the permission of F drones. It is important that
the invention is not used by others. Strength: It helps in saving the intellectual property rights of individual. Along with that
patent sparks innovation.
 Weakness: It is costly for organisation to use patent and it is for a limited time period.
Trade mark: It is a recognisable design, sign, symbol, expression that is used by organisation to
distinguish its product and services (Dutta and Hora, 2017). It creates a different identity of the
product and helps to gain advantage over the competitors. The logo or any statement he F drone
has should not be copied or used by others. This helps to protect sign, design, expression or
symbol. Strength: Trade mark helps to establish a brand position in the market and increase the
goodwill of the product. It distinguishes the product and service from the competitors.

 Weakness: The major disadvantage associated with trademark is the company and
individual has to pay fees in every 10 years. If that is not paid it may lead to removal of
trademark from the registers.
Intellectual property rights are important for an organisation as it helps the company to
form a positive image in the market and achieve competitive edge. The task is to regularly pay
fees and renew the intangible asset. It is vital that all things that are unique of F drones should be
protected. Intellectual property plays an important role in success of an organisation and it makes
it different from others. So it is important for businesses to protect their intellectual property and
build a strong image in the market.
M5 Provide evidence-based analysis of various tools in context of business environment
In relation to F-drones the company is using intellectual property right to gain a
competitive advantage in the market. Copyright is used by organisation as it makes the product
secure and gain competitive advantage (HE and ZHANG, 2017). Along with that it helps to
attract more customers. As drones are created in a unique way patent gives F-drones a title that
forms an image in the market. Also it helps the organisation to use technology and save it from
being used by competitors. It is beneficial for F-drones to properly use intellectual property right
and gain advantage.
D2 Critically analyse the nature of innovation and the circumstances in which it is developed bhy
providing evidence-based judgements that state how the organisations can cope up with the
challenges to develop successful innovations
Innovation is a wide concept and is used by organisations to develop a product or
service. Company make a proper research and studies current trends in the market that help them
to innovate the product. It is an important process as it helps organisation to serve the customers
according to their needs and wants (Kong, Zhu and Yang, 2020). Along with that innovation
helps to maintain a good working culture and formulate strategies for the benefit of employees. It
suggests methods to make the procedures related to operations easy and achieve economies of
scale. The environment is dynamic and to organisations faces many challenges that can be deal
by using innovative ideas. All the employees should be provided proper training and
development related to innovation and strategies formulated in relation to innovation. It is duty
of manager to take care of all these functions and achieve success.

CONCLUSION
It can be stated that innovation is on-going process that is used by organisation to satisfy
the wants of customers. There is difference between innovation and invention that is important to
be studied by the company. 4P’s of innovation and how they help company to achieve innovation
targets that are fixed by the organisation. Frugal innovation provides assistance to develop the
product and service of the organisation. Along with that necessity of commercial funnel and its
application in respect to development of new product is mentioned. In the end there is discussion
related to intellectual property rights and the tools used by company to retain, develop and
protect intellectual property rights of the company.

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