Innovation and Knowledge Management2 Question 1. To begin with, I would introduce a wide range of products different from the radio that, when sold, would finance the provision of free radios. For instance, by explaining to potential customers the contribution they would make to society by purchasing the other wide variety of products would ensure more sales hence minimizing the challenges of freely producing radios. Secondly, I would partner with other organizations, charities, and philanthropists that have a similar vision hence pooling together resources and expertise that would help lessen the burden of production and financial difficulties. In sustaining the business, Foreplay still faces various problems. To begin with, the demand for radio is not high due to the changing lifestyles of people. New ideas and technology are being embraced every day so as to increase reliability and viability. This means that the radio of the future needs to be doing more than broadcasting, and this is a challenge for Freeplay. Secondly, Freeplay faces the challenge of tailoring the products around them so as to ensure the end-users get more value. Each region in Africa is different, and therefore, this poses a challenge for the company in understanding the needs of people effectively. Question 2. According to Jennifer’s idea, the business she would likely begin seems to be a social enterprise. However, most social enterprises fail along the way due to entirely depending on aid or government grants and resources. Therefore, I would advise her to open up a social enterprise that is diversified into commercial markets. Freeplay adopted the idea and has remained in business since 1997. This would help Jennifer’s business to outsource cheap labor for any products she would have to design as well as be able to meet any financial responsibilities even
Innovation and Knowledge Management3 in cases where she misses out on grants. However, if this is not possible, she can sell the rights of the idea to non-governmental institutions hence being able to use their resources to reach out to the millions of Africans. Secondly, Jennifer can partner with Freeplay and other organizations that would help her communicate her vision to millions of people in Africa. Communication is vital, and that’s the reason why many companies around the world spend millions of dollars to ensure they get their products seen by customers. For instance, initiating projects with local agencies can assist Jennifer reach out to local people hence allowing them to understand the different ways they can treat water. Jenifer should also watch out to ensure her idea brings out a difference in society. Question 3. Social enterprises aim to alleviate or solve problems that may not initially spark much interest but generally create long-lasting effects. However, it may not be easy to create a social enterprise due to the issue of sustainability. This is because the process may raise uncomfortable questions that may require an enterprise to come out of the comfort zone and focus on factors that may ensure the enterprise does more. Secondly, accessing finance is also a challenge. Around the world, social enterprises seeking working capital have increased over the years due to competition and diversification. This has made it harder to secure funds.