Innovation and Sustainable Business Development Report 2022

Running Head: Innovation and Sustainable Business Development
Innovation and Sustainable Business Development
Name of the Student:
Name of the University:
Author’s Note

1INNOVATION AND SUSTAINABILITY
Executive Summary
The aim of the report is to illustrate on the value proposition of for the company Hyper Loop
which aims in building transportation on a higher scale. The purpose of the report is to
highlight on different models of innovation like the logical and persuasive argumentation
which is selected for innovation tools and techniques. On the other hand it also illustrates on
Logical and persuasive application of the selected innovation tools and techniques. The
method of inculcating these innovation theory or technique will assist the small business or
organisation to function properly and in a systematic manner.

2INNOVATION AND SUSTAINABILITY
Table of Contents
Introduction....................................................................................................................3
Discussion......................................................................................................................3
Novel value proposition.............................................................................................3
Value Proposition Proposal........................................................................................3
Selection of best value proposition idea.....................................................................4
Innovative tools and technique.......................................................................................5
Logical and persuasive argumentation for the selection of the innovation tools and
techniques...............................................................................................................................5
Logical and persuasive application of the selected innovation tools and techniques 6
Conclusion......................................................................................................................8
Reference........................................................................................................................9
Appendix......................................................................................................................11

3INNOVATION AND SUSTAINABILITY
Introduction
The report is based on different innovation technique and sustainable business
development with inclusion of various tools and techniques (Rosca, Arnold & Bendul, 2017).
The aim of the report is to illustrate on the novel value proposition in the existing market as it
can be applied in new ideas or in the existing product or service in order to facilitate
improvement. The method of inculcating these innovation theory or technique will assist the
small business or organisation to function properly and in a systematic manner. Further the
report will discuss on five different techniques that will assist in understanding the reasonable
and persuasive disagreement for selection of innovative tools and on the other hand there are
five other techniques of logical and persuasive application (França et al., 2017). Lastly the
recommendation and conclusion section will assist in determining the self analyzing section
which will state the suggestion on development of individual innovation capabilities and
practice by identifying their personal strength and weakness with suggestions on self
improvement.
Discussion
Novel value proposition
A value proposition can be defined as the kind of technique which tends to create its
own customers. The novel value proposition assists the entrepreneurs in expanding the
market by implementing new business model or new techniques or innovation tool that
facilitates the market growth (Åkesson et al., 2016). With an instance until the iPad came into
the market the customer did not realize there could be a want of tablets but t was the
innovative strategy of Apple which could effectively create a new demand. The value
proposition of the business caters to promise the delivery to the customers where they should
choose to buy the products.
Value Proposition Proposal
With reference of the value proposition proposal of the company the Space X caters to
create a revolution terrestrial transportation through the Hyper loop services. These are the
services where the organisation provides it to the innovators ad the universities across the