Innovation and Sustainable Business

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INNOVATION AND SUSTAINABLE BUSINESS

INNOVATION AND SUSTAINABLE BUSINESS
Executive Summary
In today’s intense competitive scenario every firm desires to stay ahead in race of creativity with
new ideas of innovation. As such innovate or die stands exact to current landscape as firms and
brands can only exist in dynamic market if they remain consistent in innovation and creativity to
offer something new with time in market always. But innovation and creativity is not an easy
task, so design thinking process is used for innovation as it meets to user needs and is prototype
centred process for innovation that is mostly suitable for product, service or business design. In
this report, deign thinking at Tesco is discussed to evaluate their innovation systems so that
understanding can be acquired to benefit the community and business with utilisation of this
approach.
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INNOVATION AND SUSTAINABLE BUSINESS
Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
Appendices....................................................................................................................................12
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INNOVATION AND SUSTAINABLE BUSINESS
Introduction
Design thinking is procedure of innovative thinking that applies elements of empathy and
experiment to create innovative solutions that integrates human centred approaches to fulfil
people’s needs, deliver new opportunities and meet business requisites of growth. In this report,
design thinking innovation trend at Tesco has been discussed which has helped them emerge as
winner and market leader in grocery industry.
Discussion
1. Design thinking acts as an effective process which delves deeper into opportunities
within a problem that is unrealised or unknown and works hard to interpret the human
requirement that are linked to the problem. Design thinking serves as tool to identify
problems and emerges with solutions that meet customer needs in a better manner. Also,
because design thinking includes numerous brainstorming stages, prototyping and testing
so it helps businesses contemplate effectiveness and accuracy of design solution prior to
actual implementation (Johansson‐Sköldberg, Woodilla &Çetinkaya2013). Like many
successful firms, Tesco also follows design thinking trend and maintains five step
procedure towards design thinking approach i.e. empathise, define, ideate, prototype and
testing. In empathise phase of design thinking process Tesco studies the audiences and
recognises opportunities to execute corresponding design solutions, in define stage of the
process, Tesco, focuses on target segment that is aimed to be catered and interprets their
problems and requirements (Razzouk& Shute2012). In ideate stage of design thinking
process, Tesco brainstorms ideas and develops multiple potential solutions which is then
followed by prototyping stage, where Tesco presents the idea or model and
communicates to others in innovation team of organisation before moving to final stage
of Testing where executed solution is tested, pros and cons are evaluated and then
improvised. This approach of design thinking allows Tesco to ensure customer centred
and problem solving approach which helps them to propel innovation(Carlgren,
Rauth&Elmquist2016). Tesco can be considered as successful firms that have executed
design thinking process to ensure better innovation, convenience, quality and designs. For
example, Tesco, HomePlus supermarket in South Korea is an innovative design thinking
process solution that has brought future of grocery into life where Tesco successfully
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