Sustainable Business Development Assignment | Commonwealth Bank of Australia

Innovation and Sustainable
Business Development
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Executive Summary
The assignment mainly portrays the sustainability development of the Commonwealth Bank of
Australia. The study mainly represents the company’s insight problem. The insight has focus on
the issue that the company is facing due to their lack of operation strategy. Apart from that, the
report has also attempted in producing the solution and concepts. The solutions that are provided
are how they can overcome their issue. Several factors were considered but among them, the
strategic fit is considered to be the best. As strategic fit helps in deciding the appropriate strategy,
decision and planning. This followed by the value proposition of the commonwealth bank and its
benefits. Moreover, targeted customers of the Commonwealth Bank are also duly mentioned.
The report also encompasses the strategic fit and the conclusion part.
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Contents
Executive Summary.......................................................................................................... 1
Introduction.................................................................................................................... 3
Main Body..................................................................................................................... 3
Problem insight............................................................................................................ 3
Portfolio of generated solution concepts.............................................................................. 4
Solution selection analysis.............................................................................................. 4
Value proposition and benefits......................................................................................... 5
Targeted customers....................................................................................................... 6
Competitive advantage................................................................................................... 6
Strategic fit................................................................................................................. 7
Uncertainty related to customer desirability, technical feasibility and financial viability...................7
Conclusion..................................................................................................................... 8
Self Reflection................................................................................................................ 8
References..................................................................................................................... 9
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Introduction
Commonwealth Bank Australia is identified as a multinational Australian Bank which is present
in Sydney. The company is seen to be established in different parts of the globe such as Asia, the
US, New Zealand, and the UK. The company is also showing the largest revenue gathering
processes in the global banking industry. The success, as well as the growth, is dependent on the
business model of the organization. The business ethics and the strategies are required to be
adopted for the improvement of the activities. The fulfillment of the customer needs as well as
the building of the effective image among the customers is establishing a competitive
environment. The business model, disruption and innovation is also identified which will be
helping the covering the business perspectives as well as helping in determining the effectiveness
of the business processes. Apart from this, this smart environment is structured which is enabling
the bank to stay connected with the customers (Mamula, 2012).
Main Body
Problem insight
The company is seen to be losing its vision and the strategy while dividing the operations as well
as executing different activities. The division of the operations is seen to be executed into the
primary as well as the support activities for the welfare of the operations. The effective value
chain established is also requiring the expertise with including familiarity. The Commonwealth
Bank Australia is also facing the difficulties of getting the information as the structure of the
business information system is not executed accordingly (Gotteland et al., 2020). As per the
detailed information was provided, it is seen that the effective value chain will be established
which will be leading to the development of effective business environment. Apart from this, it is
aiming at including all the activities which are seen to be essential for framing an outstanding
environment. But it is seen to be lacking in this context. The division of the operational processes
is reflecting the time-consuming environment as well as the difficulty is faced in gathering the
required information. The separation of the information should be made along with the
operational processes for the removal of the issues faced by the company (Ananthan et al., 2010).
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