Innovation and Sustainable Business Development: Starbucks and Construction and Operations for Greener Stores

Running head: INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT
Innovation and Sustainable Business Development
Topic: Starbucks and Construction and Operations for Greener Stores
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INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT1
Abstract
Value adding to business organisations is brought about by different ways and it is perceived
through different priorities as well. Retail business have various factors on which an
organisation depends to improve their value preposition. Starbucks also belongs to a business
organisation that looks forward to provide their customers with innovative practices. This
does not only relate to providing green products and end products to the customers but also
by considering nature as the primary customer for the organisation. Starbucks really believes
that nature is one of the most important customers that the business needs to satisfy in order
to fulfil the responsibility they have towards corporate social activities as well. Following is
the presentation of the report by which it would be clearly understood on why innovation is
required for sustainable business development and how value is added to Starbucks as this
theoretical thought is put towards the organisation's strategy on developing green stores and
also including green services in the day to day business operations ending by providing green
products to the customers. This would not just describe how important it is to the customers
and the employees of the organisation but also how it has been affecting the environment by
conserving water and energy at the same time.

INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT2
Table of Contents
Introduction................................................................................................................................3
Logical and persuasive articulation........................................................................................3
• Problem insight................................................................................................................3
• Generated solution concepts............................................................................................4
• Solution selection analysis...............................................................................................5
• Value proposition.............................................................................................................5
• Targeted customers..........................................................................................................6
• Competitive advantage....................................................................................................6
• Strategic fit.......................................................................................................................7
Logical and persuasive assessment of critical assumptions and uncertainties.......................7
• Customer desirability.......................................................................................................7
• Technical feasibility.........................................................................................................8
• Financial viability............................................................................................................8
Logical and persuasive argumentation for the selection of the innovation tools and
techniques...............................................................................................................................8
Reflection on the development of personal innovation capabilities and practices................9
Identification of own personal strengths and weaknesses......................................................9
Recommendation........................................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT3
Introduction
Adding value to a business is essential for every business organization from any
business aspect. This is because the addition of value to an organization is considered as the
difference between the acquiring of the raw materials and the finished goods. Thus, the added
value to a business is extremely necessary since, adding value to the business ensures that the
products and services are much enhanced than it has been before (Evans et al., 2017). This is
where the innovations in the products or the services for the organization bring about various
strategies by which the decision could be taken for adding value to the organization in the
long run. The products and services with the added value also has various perspectives about
the enhancements from both the aspects of the organizations, the involved stakeholders and
the people who are the end users, that is, the customers. This is why, the renowned
organization of Starbucks also wanted to implement the added value to the organization with
the implementation of the innovative strategy by creating a much more socially responsible
operations for the organization by helping the organization create eco-conscious stores all
around the world on a global scale right from the design stage to the construction stage
resulting into the operations (Jang et al., 2015). The report as below would be created to
analyse the Green Stores for Starbucks and the strategies for the innovation that the
organization has thought about keeping in minds about the sustainability of the business
organization.
Logical and persuasive articulation
• Problem insight
The insight to this particular problem that Starbucks found was involved with the
impact that the products and the services including the business operations has over the
global environment. It has been found that more than the customers of the business, the