Innovation and Sustainable Business Development

This presentation covers the basics of business models and their importance in generating revenue. It also discusses e-business archetypes and the impact of big data on organizations' business models. The presentation emphasizes the inevitability of change in business and how it is impacted by big data.

Innovation and Sustainable
Business Development
Presented By:

Business model
• A business model is referred to the clear and concise way of
showing how exactly the business is operated.
• In an organization, the management team is expected to
explain the business model in few sentences
• The business model explains the various methods, which can
be used by companies in generating revenue.
• It can include charging the fees for subscription, selling the
products or services, selling the service contract over the item
for creating the revenue opportunities.
• The model also depicts the factors related to the business
operation that leads to profitability.

Notion of an e-business archetype, business model as an activity system AND a
business model as a cost-revenue architecture
• The business model is the integral part of economic and trading behaviour in this pre-
classical period.
• In the mid-1990 the concept of business model has become more prevalent through the
coming of the internet
• The research stream that is devoted towards the business model focuses on e-business.
• It implies doing the business electronically.
• It includes e-markets, e-commerce, as well as internet based business
• Indeed, all these developments have opened the doors for business model design
through enabling the companies to bring change in primary ways for organizing and
engaging in the economic exchange in inside and across the boundaries of the industry.
• The companies conceptualize the business model like the system of interdependent
activities, which transcend the focal companies and span around the boundaries
(Vennix, 1992).
• The system of activity try to enable the company to create value in relation with
partners, but also relevant to value creation share

Business context and the notion that changes in business are inevitable.
• Big data is defined as the four V, such as volume, variety, velocity,
and veracity.
• In the current years, data goes beyond the corporate boundaries,
and the same is increasingly made available.
• It also includes relevant information through internet-of-things and
social networks.
• Mobile manufacturing company Oppo, have around 5 billion
handsets all over the world, along with the mobile channel, which
serves as the core gateway on the internet in a huge swath of both
China and India.
• It is another source of big data because every action considers by
the user could be potentially geotagged (Mashayekhi, 1992).

Organization's business model impacted by the change
• Location based services are making use of big real-time
data as well as analytics, which enables the organizations to
easily understand how the need for customers
• Research undertaken in the proactive customers care will be
considered as disruptive, as the conventional location
concept in sales will most likely to get change.
• The different changes taking place in business are mainly
due to the big data and will most liable to cause a dramatic
shift within different professions (Scholl, 1995). Specific
job category will get obsolete, where else the job categories
and will be most likely to attain strength.

References
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Cancun, Mexico, System Dynamics Society.
• Forrester, J. (1994). “Policies, Decisions and Information Sources for Modeling” in Modeling for Learning Organizations. J. Morecroft
and J. Sterman eds. Productivity Press. Portland, OR pp. 51-84. Also in European Journal of Operational Research, 59(1), 42-63
• Keating, E. K. (1998). "Everything You Ever Wanted to Know about Developing a System Dynamics Model, but Were Afraid to Ask.".
16th International Conference of the System Dynamics Society, Quebec '98, Quebec City, Canada, System Dynamics Society.
• Lane, D. C. (1993). “The Road Not Taken: Observing a Process of Issue Selection and Model Conceptualization.” System Dynamics
Review, 9(3), 239-264.
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Research, 107(1), 214-235.
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the System Dynamics Society.
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System Dynamics Society.
• Mashayekhi, A. N. (1992). From a Static Picture to a Dynamic Problem Definition. Proceedings of the 1992 International System
Dynamics Conference of the System Dynamics Society. 11 Utrecht, the Netherlands, The System Dynamics Society.
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• Vennix, J. A. M., et al. (1992). “Model-building for group decision support and alternatives in knowledge elicitation.” European
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