Business Model Adaptation and Growth
Added on 2020-03-02
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Running head: INNOVATION AND SUSUTAINABLE BUISNESS DEVELOPMENTInnovation and Sustainable Business DevelopmentName of the student:Name of the university:Author’s note:
1INNOVATION AND SUSUTAINABLE BUISNESS DEVELOPMENTTable of ContentsIntroduction......................................................................................................................................3Defining the concept of a business model.......................................................................................3Explaining the notion of an e-business archetype, business model as an activity system and cost-revenue architecture.........................................................................................................................4Explaining business model conceptualizations and solving static and dynamic problems.............5Explain the business context and the notion that changes business................................................6Referring to an organisation that has been impacted by changes phenomena.................................7Explaining the organisation's business model that has been impacted by change and managers’responsibilities.................................................................................................................................8Conclusion.......................................................................................................................................9Reference List................................................................................................................................10
2INNOVATION AND SUSUTAINABLE BUISNESS DEVELOPMENTIntroduction Business model assists a business to have a concise and clear picture about its operation.Management team draws the accurate business model for the organisation and they strive to givevalue mostly to the customers. This value proposition tends to be stronger than the competitors inthe market. The management team draws the business model in a way that acquires largecustomer base for the business. The aim of the business model is to generate sell for the businessand increase revenue opportunity. In first part of the essay, one business concept model will bediscussed mentioning relevance of e-business archetype, business model as a system and cost-revenue archetype. In latter part of the essay, McDonald’s business model and its relevance willbe discussed. In the last section, impact of the business model of business will be discussed. Defining the concept of a business model In Franchise model, instead of building own business, some of business owners buyanother's business strategy and growth. The franchise system allows one business to purchaseanother company ownership stake and the franchise buyer does not need to make owndistribution channel and develop new products. The parent company needs to provide proprietaryproducts and brand name to the franchisor. However, as stated by Pedersen, Gwozdz & Hvass(2016), franchise system is beneficial for both, it can reduce the capital investment of thefranchisor and for the parent organisation, it provides benefits to open a new store in otherlocation that can enhance brand image. Franchise owners can have revenue that would becollected from that location and franchise will have licensing fees. Moreover, if the business hase-business model through a mobile app, the customers will have the products in near outlets.
3INNOVATION AND SUSUTAINABLE BUISNESS DEVELOPMENTExplaining the notion of an e-business archetype, business model as anactivity system and cost-revenue architectureThe business model can be referred as a statement, description, architecture, arepresentation, a method and a structural template for an organisation (Mazzarol et al., 2016).Doing a business electronically is the new notion of the business model as it is a less expensiveway and risk is low. Internet based business refers that the organisation conducts the businessand commercial transaction through an internet. In recent time, businesses have made advancesin information technologies and communication system. Of late, computing system decreases theutilisation cost that accelerates the boundary of e-business. E-business models are diverse andthese could be e-shops, third party services, e-procurements and online network creation. Thereare others e-business models as well that are infrastructure network, portals, producers. Abusiness operates with the concept of participants in a business with interest of company,customers, allies and suppliers. Strategic method for e-business is now relationship marketing.Most of the e-business firms now take the concept of ‘freemium’ concept as the organisations arenow providing free products, services, plans and subscriptions. As described by Miller, McAdam& McAdam, (2014), the most of the organisations are trying to accumulate various mediachannels into one. Most importantly, the organisations are trying to focus mainly on the mobilesbased app and internet. E-business archetype is related to the mission, structure, revenues,process, legal issues and technologies (Zott, Raphael & Massa, 2011). Value creation mechanism has been experimented multiple times by the digitaleconomy and marketers are creating values with making a network with partners in e-business.Value creation in e-business can be described as digital economy and also as set of capabilities.
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