Innovation and Technology Transfer
12 Pages4112 Words71 Views
Added on 2020-09-03
Innovation and Technology Transfer
Added on 2020-09-03
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Managing innovation
Table of ContentsINTRODUCTION...........................................................................................................................1About the company ....................................................................................................................13. Main management concern and associated issues related to the “Innovation and technologytransfer”.......................................................................................................................................3Management issues in innovation and technology transfer........................................................4Research methodology...............................................................................................................5Ethical consideration...................................................................................................................6CONCLUSION ...............................................................................................................................7Recommendations.......................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONInnovation is the factor which helps in economic development growth. Innovation is theprocess, which transfer idea into innovation goods and services. Innovation gives new perceptiveto the company to earn more. Growing competition determines the importance of innovation andtechnology transfer. In efforts to understand of economic growth. The present report is based on“Innovation and technology transfer”. It will discuss about the whole concept of Disney and theirinnovation techniques. Furthermore, it will discuss about the management of Disneyland ormanagement concept which help to accomplish the overall objective. Innovation is an importantfactor to grow the business products and services to attract the customers. It helps to enhance thecompany image in the market. Besides this, it will cover some management issues faced by thecompany during the adoption of innovation techniques. Furthermore, this report covers theresearch method through which organisation identifies the external environment to discover newservices for the customers. Apart from this, technology and development create new competitivemarket and set the benchmark for other rival companies. Moreover, Disney adopts some newtechniques like Disney Animation Studios. Apart from this, it uses different new software likeMeander Animation Matter Horn, Splash etc. Disney is the most popular company in Multimediaand international industries.About the company The Walt Disneyland Company is a multinational mass media company in America. Itsheadquartered in Burbank, California. It is the world’s second largest media conglomeratecompany(Acemoglu, Mostagir and Ozdaglar, 2014). Apart from this, it is the high revenue earncompany as well. Walt Disneyland attracts their customers through different attractive servicesand products. Disney was founded in 1923 on 16 October. Partners of Disney are WaltDisneyland and Roy O Disney(Breznitz and Etzkowitz, 2017). Apart from that, it has Disneybrothers’ studio in America. Before taking its business further, Disney had their own productionhouse and studio. Disney invent new techniques and animation development. It gives manyopportunities and growth to their business. Walt Disneyland is mostly known for its innovativeproducts like short films, cartoon shows and other short films. Disney also operate ABCbroadcast television network like Disney channel and Free-form. Furthermore, during the timethey also create music and theatres around the world. Along with that, Walt Disneyland alsogives facility of theme parks and Resorts. They adopt the concept of Family oriented and give1
leisure to them. Disney is the most innovative and creative company which impress theircustomers through animated cartoon videos and very creative animation styles. Walt Disneylandinnovation styles is unique and different from others(Cantero, et.al, 2017). This successfulcompany integrate their customer into their new development process. It helps company toattract number of customers. This is because in order to achieve success, employees andcustomers both are important. Disney Guestology is the term that better helps in describing the Walt Disneylandapproaches. To fulfilling the customer need and wants. It helps to enhance type quality ofservices and company values. Walt Disneyland provides outstanding service experience to theircustomers which helps to invite them again and again(Chatterji, 2016). On the other side, theseaspects help in identifying the customer needs and expectations like, what they want from thecompany etc. Apart from this, Walt Disneyland have highly skilled employees and managers,who give their best efforts to make company image more powerful. Innovation process of Disneyis unique and different. Furthermore, Key drivers of the company which is very important tomaintain the success in the market. Apart from this, company adopt innovative software to makenew products. Walt Disneyland studio is very innovative in technology innovation. The mainfocus of the company is innovation and development. Besides this, company adopt someinnovative software to make their clips more digitally. Like Renderer, it is the software whichgives more virtual scenes, animation, light, textures and other attractive effects to make animatedfilm. This software calculates how to bounce the light throughout the scenes and interact with thefilm objects. Second one is MATTERHORN, it is based on simulation; it is an independent andrealistic tool(DeBarro, et.al, 2015). It gives more virtual environment in the film. It givespowerful effect during the videos. This software is especially used to create more Snow effects inFrozen. Apart from this SPLASH, it is another tool of Walt Disneyland but not introduced yet.These are the techniques through which Disney create their animated films more attractive.Disney Movies are well known by its clarity and outstanding sound effects. Disney is the famous brand in animation industry. Its planning and strategic managementis different and unique. This has generally five operating segments. Studio Entertainment,Disney Interactive, Consumer Products, Parks and Resorts and Media Network. In addition,these segments create value for the company. It is the market oriented company which focuseson the marketing activities(Dodgson, Gann, and Phillips, eds., 2013). Disney Strategic thinking2
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